Global Highly Visible Packaging Market - Segmented by Type, Applications (Food and Beverage, Health Care, Manufacturing, Agriculture, Fashion and Apparels,Electronics and Appliances,Automotive), and Region - Growth, Trends, and Forecast (2018 - 2023)

  • ID: 4591378
  • Report
  • Region: Global
  • 100 pages
  • Mordor Intelligence
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  • Amcor Limited
  • Anchor Packaging
  • Bayer AG
  • Bemis Corporation
  • Drug Package Inc.
  • Imex Packaging
  • MORE
The global highly visible packaging market is expected to grow at a rate of 10.2%, during the forecast period (2018 - 2023). The scope of the highly visible packaging market has been segmented based on type clamshell packaging, blister pack, shrink wrap, windowed packaging, plastic container packaging, glass container, corrugated box, and applications are limited to FMCG, health care, manufacturing, agriculture, fashion and apparels, electronics and appliances, automotive sectors. The regional landscape of the report includes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Differentiation in Product Packaging is Driving the Market

Packaging is now generally regarded as an essential component of our modern lifestyle, and for the way, business is organized. A package's most important role is its ability to sell the product and build a brand image. Highly visible packaging allows a company to differentiate its products from that of competitors in the market, and also helps to increase visibility owing to features, such as attractiveness. Moreover, with the capability to be durable, such as highly protective covering and tamper-proof makes it a profitable option for product manufacturers, and indirectly for consumers.

Plastic Container Packaging is Dominating the Market

The packaging industry is the major outlet for plastics, the major plastic type PE has a share up to 30% weightage of all at about USD 45 billion, followed by HDPE, LLDPE, PP, LDPE and others used to produce designed products.

Approximately USD 5.8 billion of the highly visible packaging is observed to be consumed annually. The second largest market share is for blister packs, followed by window packaging and others are clamshell packaging and skin packaging.

FMCG Holds Major Market Share

Food & beverage industry has a major share in the packaging industry. The differentiated packaging of food & beverages plays a prominent role in a product’s success. Changing consumer preferences are leading to advances in packaging materials, such as visibility of the product. Food packaging has become so important that it is often highlighted in consumer marketing campaigns as one of a product’s key features, which ultimately leads to growth of highly visible packaging market.

North America Region Dominated the Market

North America is the biggest market for highly visible packaging market, while maximum growth will be witnessed in Asia-Pacific region during the forecast period, on account of rising awareness, increasing disposable income and huge population.

Key Recent Developments
  • November 2017 - Reynolds Group Holdings Limited, manufacturer and supplier of consumer food & beverage packaging and storage products announced that it has entered into an agreement to sell the Asian packaging operations of Closure Systems and Graham Packaging Guangzhou Co. Ltd to Pact Group Holdings Limited. However, the agreement would not affect the Japanese market of Closure Systems International. The sale price payable on completion is USD 99 million, subject to certain adjustments, including adjustments based upon Adjusted EBITDA for the 2017 financial period, closing date net debt and working capital

Reasons to Purchase this Report
  • Product differentiation act as a driver in the global market scenario
  • Analyzing various perspectives of the market with the help of Porter’s five forces analysis
  • Regions expected to witness fastest growth during the forecast period
  • Identifying the latest developments, market shares, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet (in Excel)
Customization of the Report

This report can be customized to meet your requirements.
Note: Product cover images may vary from those shown
2 of 5


  • Amcor Limited
  • Anchor Packaging
  • Bayer AG
  • Bemis Corporation
  • Drug Package Inc.
  • Imex Packaging
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Research Methodology

2. Executive Summary

3. Market Insights
3.1 Market Overview
3.2 Industry Value Chain Analysis
3.3 Industry Attractiveness - Porter's Five Forces Analysis
3.3.1 Bargaining Power of Suppliers
3.3.2 Bargaining Power of Consumers
3.3.3 Threat of New Entrants
3.3.4 Threat of Substitutes
3.3.5 Intensity of Competitive Rivalry

4. Market Dynamics
4.1 Drivers
4.1.1 Facilitate Differentiation While Maintaining Security
4.2 Restraints
4.2.1 Addition of Sealing Process that Consumes Space and Resources

5. Global Highly Visible Packaging Market Segmentation by
5.1 Type
5.1.1 Clamshell Packaging
5.1.2 Blister Pack
5.1.3 Shrink Wrap
5.1.4 Windowed Packaging
5.1.5 Plastic Container Packaging
5.1.6 Glass Container
5.1.7 Corrugated Box
5.2 End-user Industry
5.2.1 Food & Beverage
5.2.2 Health Care
5.2.3 Manufacturing
5.2.4 Agriculture
5.2.5 Fashion and Apparels
5.2.6 Electronics and Appliances
5.2.7 Others
5.3 By Region
5.3.1 North America US Canada
5.3.2 Europe United Kingdom Germany France Spain Rest of Europe
5.3.3 Asia-Pacific China India Japan Singapore Australia Rest of Asia-Pacific
5.3.4 Latin America Brazil Mexico Argentina Rest of Latin America
5.3.5 Middle East & Africa Saudi Arabia UAE Kuwait Qatar South Africa Israel Rest of Middle East & Africa

6. Competitive Intelligence - Company Profiles
6.1 Amcor Limited
6.2 Mondi Group
6.3 Reynolds Group Holdings Limited
6.4 Rohrer Corporation
6.5 Bayer AG
6.6 Sonoco Corporation
6.7 Bemis Corporation
6.8 Anchor Packaging
6.9 Drug Package, Inc.
6.10 Imex Packaging
*List is not exhaustive

7. Investment Analysis
7.1 Recent Mergers and Acquisitions
7.2 Investment Outlook

8. Future Outlook of Highly Visible Packaging Market
Note: Product cover images may vary from those shown
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4 of 5
  • Amcor Limited
  • Mondi Group
  • Reynolds Group Holdings Limited
  • Rohrer Corporation
  • Bayer AG
  • Sonoco Corporation
  • Bemis Corporation
  • Anchor Packaging
  • Drug Package Inc.
  • Imex Packaging
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown