Asia-Pacific Medicated Confectionery Market - Segmented by Distribution Channel, and Geography – Growth, Trends, and Forecast (2018 - 2023)

The Asia-Pacific medicated confectionery market is expected to reach USD 2,757 million by 2023 witnessing a fastest CAGR during the forecast period. The Asia-Pacific medicated confectionery sale has surpassed 101 million Kg in 2017. The Asia-Pacific Medicated Confectionery market grew from 92.6 million Kg in 2013 to 104.5 million Kg in 2018 registering a volume CAGR of 2.5%, during the historic period.

The scope of the market includes sugar confectionery containing herbs and/or plants extracts, cough drops, lozenges, and all other sugar confectionery products that make health claims e.g. Halls. Asia-Pacific is the most significant market holding a market share of 34% in 2017 mainly driven by India and China. China is the fastest growing Medicated Confectionery market witnessing a value CAGR of 5.2%, during the forecast period. Expanding retail distribution, such as supermarkets/hypermarkets, remains the key driver for the region.

Functional Ingredients in High Demand

Rising health concern among consumers for confectionery products has increased the demand for herbs and active ingredients into products. Medicated confectionery containing active ingredients, such as antacids, vitamins, and herbal extracts are used to prevent such cases, thus, driving sales. Herbs, such as guarana, ginsengs imparts energy while extracts, such as green tea, superfruits provide antioxidants that boosts immune. The demand for antioxidants is growing owing to its health benefits in herbal confectionery market. Acerola and ginseng are the most consumed active ingredients used in the product, which is followed by green tea extracts. Growing adoption of western lifestyle is giving rise to allergic rhinitis in the countries. The cases of hay fever, asthma and allergen are more prominent in developing region as compared to developed countries. Herbal confectionery is gaining attraction due to natural and organic nature and its health claim. Medicated confectionery infused with herbs are continue to grow at a faster pace. However, vitamin fortified confectionery sale is expected to dominate in future as well, owing to cheap price and bulk volume demand.

China and Japan Dominates the Sale

China dominates the medicated confectionery market in Asia-Pacific, which is followed by Japan. Asia-Pacific medicated confectionery market size around 101.2 million Kg in 2017, which is growing at a faster rate. Rising higher living standard and awareness are driving consumer towards better confectionery products. Increased average consumer spending on small packaged confectionery that are price-sensitive is further supporting the market growth. Despite of the economic slowdown on consumer goods in China, medicated confectionery has performed well. Increased demand for herbal infused products due to its health benefit is driving the market. Medicated confectionery has high demand mainly during winters due to increased influence of cold and cough.

Key Developments

• September 2017 - Baker Perkins, which supplies confectionery equipment to confectionery companies developed new technology for functional and medicated confectionery sector in the form of ServoForm™ Mini. It has easier and palatable methods to develop gummy, jellies, lollipop, and hard candies format for vitamins, minerals, and supplements. Companies can increase their production capacity with this machine from 200 to 2000 Kg per hour without changing process


• April 2017 - Mondelēz International, popular medicated confectionery brand Halls launched Halls XS Honey Lemon, a new flavor to reinforce its Halls XS variant’s presence in Singapore

The Asia-Pacific medicated confectionery market is competitive with large number of domestic and multinational player competing for market share. Acquisition and product innovation claiming sugar-free is the main strategy adopted by players.

Major players - NESTLÉ S.A, MONDELĒZ INTERNATIONAL, INC., PROCTER & GAMBLE CO., PERFETTI VAN MELLE, RECKITT BENCKISER GROUP PLC, RICOLA LTD., amongst others.

Reasons to Purchase this Report

• Analyzing outlook of the market with the recent trends and Porter’s five forces analysis


• Market dynamics scenario, along with growth opportunities of the market in the years to come


• Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects


• Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market


• Market value (USD Million) and volume (Kg Million) data for each segment and sub segment


• Distribution Channel sales Analysis by Value


• Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years


• Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players


• 3-month analyst support, along with the Market Estimate sheet in excel

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