The Baby Food Sector in India, 2018
Summary
"The Baby Food Sector in India, 2018", is an analytical report which provides extensive and highly detailed current and future market trends in the Indian market.
In 2017, the Baby Food sector reached 268,000 tons, valued at Rs150 billion (US$2.1 billion). Although there is vast potential, sales growth has been subdued. The majority of sales are accounted for by milks, which took a 72.6% volume share, with baby cereals holding the remaining 27.4%. Both categories have experienced strong demand. Imports were consequently of only marginal importance, accounting for under 0.5% of milks and cereals sales, but increased significantly in 2014 to 842 tons, and doubled again by 2016. The market for baby food has enormous potential for further development, despite the decline in the number of live births. Overall consumption will grow by 11.3% during the next six years to reach 298,211 tons in 2023.
What else does this report offer?
Scope
Reasons to buy
Summary
"The Baby Food Sector in India, 2018", is an analytical report which provides extensive and highly detailed current and future market trends in the Indian market.
In 2017, the Baby Food sector reached 268,000 tons, valued at Rs150 billion (US$2.1 billion). Although there is vast potential, sales growth has been subdued. The majority of sales are accounted for by milks, which took a 72.6% volume share, with baby cereals holding the remaining 27.4%. Both categories have experienced strong demand. Imports were consequently of only marginal importance, accounting for under 0.5% of milks and cereals sales, but increased significantly in 2014 to 842 tons, and doubled again by 2016. The market for baby food has enormous potential for further development, despite the decline in the number of live births. Overall consumption will grow by 11.3% during the next six years to reach 298,211 tons in 2023.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Consumers are becoming increasingly sophisticated and are changing the way they think about and buy baby food. Delhi and Mumbai enjoy the highest demand for baby foods, particularly imported brands.
- Demand and consumption patterns for baby milks are fairly consistent across the regions, except in eastern India, where consumption tends to be lower. Northern and western India have the highest consumption rates for cereals. In northern India, where birth rates are higher than average, demand for milks and cereals is strongest.
- In November, 2016, the Food Safety and Standards Authority of India, under the Diet4Life initiative, eased import regulations for infant formula for infants with inborn metabolism problems.
- The rate of growth is expected to pick up over the next five years as penetration of infant foods expands into more households. Per capita consumption levels of baby food (based on infants aged 0-36 months) are expected to increase by 17% over the forecast period to 11.5kg in 2021.
- In terms of manufacturer involvement, the market will continue to be led by the main suppliers, Nestlé and GCMMF. Danone, Abbott, and Mead Johnson are showing increased commitment to the Indian market and this is likely to be a factor in increased sales.
Reasons to buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive Summary
- Definitions
- Background to the Market
- Birth
- The Consumer
- Socio-Demographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Market Overview
- Overview
- Manufacturers Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Production and trade
- Production
- Imports
- Exports
- Company profiles
- Nestlé India Ltd
- GCMMF
- Danone India Pvt Limited
- Abbott Nutrition
- Mead Johnson Nutrition (India) Pvt Ltd
- Raptakos Brett & Co Ltd
- Distribution
- Baby Food Retailing
- Economic background
- Economic Background
- Key Macroeconomic Forecasts
- Prospects and forecasts
- Birth & Population Projections
- Forecast Overview
- Future Trends
- Appendix
- Additional Data Tables
- Summary Methodology
- About
List of Tables
Table 1: Birth & Population Trends, 2007-2017
Table 2: Crude Birth Rate Trends by State, 2000 & 2011-2015
Table 3: Urban & Rural Birth Rates by State, 2012-2016
Table 4: Live Births & Population Distribution by State, 2001 & 2015
Table 5: Breakdown of the Population by Income Group, 2010-2020
Table 6: GDP Per Capita of Major Cities, 2015
Table 7: Average Rural & Urban Monthly Per Capita Expenditure by Fractile, 2011/2012
Table 8: Urban & Rural Food Expenditure by State & Region, 2009-2010
Table 9: Urban & Rural Poverty Levels, 1993/94-2011/12
Table 10: Per Capita Expenditure on Food, 2011-2012
Table 11: Use of Complementary Foods, by State and Age of Baby, 2011/12
Table 12: Foods Consumed by Breastfeeding Status and Age, %, 2015-16
Table 13: Mean Age at Marriage, 2011-2015
Table 14: Working Women, 2000-2012
Table 15: Working Women, 2000-2012
Table 16: Employment Status of Working Women, 2011/2012
Table 17: Breastfeeding Prevalence by Age of Baby, 2005-2015/16
Table 18: Breastfeeding Status by Age, %, 2015/16
Table 19: Breastfeeding Habits by State & Age, %, 2007/2008 & 2012/2013
Table 20: Breastfeeding Duration, 2005-2012
Table 21: Cessation of Breastfeeding by Age of Baby, 2011
Table 22: Median Duration (Months) of Breastfeeding 2015/16
Table 23: Sector Size, 2017, & Growth Rates, 2011-2017
Table 24: Baby Food: Manufacturer Shares, %, 2011-2017
Table 25: Baby Food: Manufacturer Shares by Category, %, 2017
Table 26: Baby Milks: Category Size, 2017
Table 27: Baby Milks: Category Growth, % 2011-2017
Table 28: Baby Milks: Segmentation by Type, Volume & Value, 2011-2017
Table 29: Baby Milks: Brand Price Positioning Analysis, 2018
Table 30: Baby Milks: Facings Allocation by Pack Size, 2014 & 2018
Table 31: Baby Milks: Manufacturer Shares, % Value & Volume, 2012-2017
Table 32: Specialized Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2017
Table 33: Non-Specialized Baby Milks: Manufacturer Shares, Value & Volume, %, 2012-2017
Table 34: Specialized Baby Milks: Leading Brands, 2018
Table 35: Baby Cereals & Dry Meals: Category Size, 2017
Table 36: Baby Cereals & Dry Meals : Category Growth, % 2011-2017
Table 37: Baby Cereals & Dry Meals: Segmentation by Type, 2011-2017
Table 38: Baby Cereals & Dry Meals: Brand Price Positioning Analysis, 2018
Table 39: Cereals & Dry Meals: Facings by Pack Size, 2018
Table 40: Baby Cereals & Dry Meals: Manufacturer Shares, 2012-2017
Table 41: Milk-Based Cereals: Manufacturer Shares, 2012-2017
Table 42: Non-Milk Cereals: Manufacturer Shares, 2012-2017
Table 43: Nestlé: Financial Highlights, 2011/12-2016/17
Table 44: GCMMF: Financial Highlights, 2011/12-2016/17
Table 45: Distribution of Baby Food by Channel, 2011-2017
Table 46: Distribution of Baby Milks by Channel, 2011-2017
Table 47: Distribution of Baby Cereals by Channel, 2011-2017
Table 48: Key Macro-Economic Indicators, 2011-2018
Table 49: Key Macroeconomic Forecasts, 2017-2023
Table 50: Birth & Population Projections, 2011-2023
Table 51: Baby Food: Category Growth, 2017-2023
Table 52: Baby Population, Number of Babies ’000, 2007-2023
Table 53: Baby Food: Market Value, Current Prices, 2011-2017
Table 54: Baby Food: Market Value, Constant Prices, 2011-2017
Table 55: Baby Food: Market Value, US$ Million, 2011-2017
Table 56: Baby Food: Market Volume, Tons, 2011-2017
Table 57: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 58: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 59: Baby Food: Per Capita Expenditure, US Dollars, 2011-2017
Table 60: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 61: Baby Milks: Category Trends, 2011-2017
Table 62: Baby Milks: Category Segmentation, Value & Volume, 2011-2017
Table 63: Baby Milks - Powder: Brand Price Analysis, 2017
Table 64: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Table 65: Baby Milks & Cereals: Trends in Imports, 2011-2016
Table 66: Imports of Cereals & Milks by Country of Origin, 2011-2016
Table 67: Imports of Baby Meals by Type, 2011-2016
Table 68: Imports of Baby Meals by Country of Origin, Value, 2011-2016
Table 69: Imports of Baby Meals by Country of Origin, Volume, 2011-2016
Table 70: Baby Milks & Cereals: Trends in Exports, 2011-2016
Table 71: Exports of Cereals & Milks by Country of Destination, 2011-2016
Table 72: Exports of Baby Meals Trends, 2011-2016
Table 73: Exports of Baby Meals by Country of Destination, Value, 2011-2016
Table 74: Exports by of Other Baby Meals by Country of Destination, Volume, 2011-2016
Table 75: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 76: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
Table 77: Baby Food: Market Value Forecasts, US$ Million, 2017-2023
Table 78: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 79: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 80: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 81: Baby Food: Per Capita Expenditure, US$, 2017-2023
Table 82: Baby Food: Per Capita Consumption, Grams, 2017-2023
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Baby Food: Manufacturer Shares, Volume %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 7: Baby Milks: Category Trends, 2011-2017
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 13: Baby Food: Sector Size, 2017-2023
Figure 14: Baby Food: Per Capita, 2017-2023
Figure 15: Baby Food: Sector Segmentation, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé India Ltd
- GCMMF
- Danone India Pvt Limited
- Abbott Nutrition
- Mead Johnson Nutrition (India) Pvt Ltd
- Raptakos Brett & Co Ltd
