India Stationery Market Outlook, 2023

  • ID: 4593546
  • Report
  • Region: India
  • 120 Pages
  • Bonafide Research
1 of 5

FEATURED COMPANIES

  • ITC Limited
  • J K Paper Limited
  • Kokuyo Camlin Limited
  • Navneet education Limited
  • MORE

'India Stationery Market Outlook, 2023' gives a comprehensive analysis on the stationery market of India. Since last few years, India is experiencing a major growth in the stationary products sales. The continuous improvement of literacy rates, the enhancement of consumers’ healthy lifestyle, fashion consciousness, consideration of personal grooming and extended lifespan, plus improvements in conditions and distribution channel development in rural areas, has all created opportunities for expansion of the stationary market.

India stationery market is calculated to grow with a CAGR of more than 8% in value terms during review period starting from 2011-12 to 2016-17. The total market of stationery is made from paper stationary and non-paper stationary products. Paper stationery includes the products for school, college, offices and other personal use. Non-paper category divides in the segment like writing instruments, office products, colours and other adhesive & technical instruments. Among both category papers stationery market has the largest share of overall stationery market in year 2016-17. The stationery market is further segmented into tier 1,2,3,4 cities. Among them tier 2 cities have the largest market share, because the number of city is more than tier 1 and educational level of tier 2 cities is higher than tier 3 and 4.  As considering distribution channel the market divided into offline and online market. And undoubtedly, the offline channel of selling and distribution for stationery market has dominating share. But it is to be expected that online selling will grow in near future, thus the market share of offline will be affected. Developing economy, rising disposable income of individuals, growing awareness of importance of education and much more reasons are there to spend more on stationery products. Further, increasing number of schools, colleges and offices also indicate the more consumption of stationary products. In addition, increase in population of country show the huge potential for market growth of stationery market.

Major companies that operate into the stationery market in India are ITC Limited, Doms Industries Private Limited, BIC Cello (India) Private Limited, Kokuyo Camlin Limited, Hindustan Pencils Private Limited, The West Coast Paper Mills Limited, Navneet Education Limited, Flair (India) Private Limited, Sundaram Multi Pap Limited, J K Paper Limited, Linc Pens & Plastic Limited.

Covered in the report:

  • India stationery market
  • Paper stationery
  • Non-paper stationery
  • Office paper stationery
  • Non-office paper stationery
  • Writing instrument stationery
  • Stationery colours and fine arts products
  • Office product non-paper stationary
  • Adhesive and technical Instruments stationery

The report gives an in-depth understanding of the stationery market in India:

  • India Stationery Market Outlook
  • India Paper Stationery Market Outlook
  • India Non-paper Stationery Market Outlook
  • Non-office Paper Stationery Market
  • India Office Paper Stationery Market
  • India Writing Instrument Market
  • India Pen Stationery Market
  • India Ball Pen & Rollar Ball Pens Market
  • India Gel Pen & Gel Rollar Pens Market
  • India Fountain and Others Pens Market
  • India Pencil Market
  • India Standard Pencil Market
  • India Mechanical Pencil Market
  • India Other Writing Instruments Market
  • India Stationery Colours and Other Products Market
  • India Office Products Market
  • India Adhesive and Technical Instruments Market
  • Market Size By Value
  • Market Size By Volume
  • Market Share By Segment
  • Market Share By Type
  • Market Share By Demographics
  • Market Share By Distribution Channels
  • Market Share By Use
  • Market Share By Region
  • Market Share By Company
  • Market Drivers, Challenges and Trends & development
  • PEST and Five Forces Analysis
  • Major Players of the Market.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • ITC Limited
  • J K Paper Limited
  • Kokuyo Camlin Limited
  • Navneet education Limited
  • MORE

1. Executive Summary

2. Indian Stationary Market Outlook
2.1. Market Size By Value
2.2. Market Share
2.2.1. By Segment (Paper Stationary /Non-paper Stationary)
2.2.2. By Type
2.2.3. By Demographics
2.2.4. By Distribution Channels (Online/Offline)
2.2.5. By End Uses (Office/ Non-office)
2.2.6. By Company
2.3. Indian Paper Stationary Market Outlook 
2.3.1. Market Size
2.3.1.1. By Value
2.3.1.2. By Volume
2.3.2.  Market Share
2.3.2.1. By Company
2.3.2.2. By Segment
2.3.3. Non-office Paper Stationary Market
2.3.3.1. Market Size
2.3.3.1.1. By Value
2.3.3.1.2. By Volume
2.3.4. Office Paper Stationary Market
2.3.4.1. Market Size
2.3.4.1.1. By Value
2.3.4.1.2. By Volume
2.4. Product Price Variant Analysis
2.5. India Non-paper Stationary Market Outlook
2.5.1. Market Size  By Value
2.5.2. Market Share By Segment
2.5.3. India Writing Instrument Market
2.5.3.1. Market Size
2.5.3.1.1. By Value
2.5.3.1.2. By Volume
2.5.3.2. Market Share By Segment
2.5.3.3. Price Analysis Of Writing Instrument
2.5.4. India Pen Stationary Market
2.5.4.1. Market Size
2.5.4.1.1. By Value
2.5.4.1.2. By Volume
2.5.4.2. Market Share
2.5.4.2.1. By Company
2.5.4.2.2. By Segment
2.5.5. Ball Pen & Rollar Ball Pens Market
2.5.5.1. Market size
2.5.5.1.1. By Value
2.5.5.1.2. By Volume 
2.5.6. Gel Pen & Gel Rollar Pens Market
2.5.6.1. Market Size
2.5.6.1.1. By Value
2.5.6.1.2. By Volume
2.5.7.  Fountain and Others Pens Market
2.5.7.1. Market Size
2.5.7.1.1. By Value
2.5.7.1.2. By Volume
2.5.8. India Pencil Market
2.5.8.1. Market Size
2.5.8.1.1. By Value
2.5.8.1.2. By Volume
2.5.8.2. Market Share
2.5.8.2.1. By Company
2.5.8.2.2. By Segment
2.5.8.3. India Standard pencil market
2.5.8.3.1. Market size By Value
2.5.8.3.2. Market Size By Volume
2.5.8.4. India Mechanical Pencil Market
2.5.8.4.1. Market Size By value 
2.5.8.4.2. Market Size By Volume
2.5.9. Other Writing instrument Market
2.5.9.1. Market Size
2.5.9.1.1. By Value
2.5.9.1.2. By Volume
2.6. India Stationary Colors and Other Products Market
2.6.1. Market Size By Value
2.7. India Office Products Market
2.7.1. Market Size By Value
2.8. India Adhesive and Technical Instruments Market
2.8.1. Market Size By Value 

3. Trade Dynamics
3.1. Export
3.2. Import

4. Market Dynamics
4.1. Key Drives
4.2. Key Challenges

5. Market Trends & Development
5.1. High propensity to spend on education and in this manner stationary
5.2. Shift in focus from inexpensive to quality products
5.3. Growing affluence and lifestyle changes
5.4. Entry of foreign brands drives the organized sector
5.5. Consumer opting for new pens rather than refills

6. Government Initiative in India Education Sector  

7. PEST Analysis

8. Indian Economic Profile

9. Competitive Landscape
9.1. Porter Five Forces
9.2. Company Profile
9.2.1. ITC Limited
9.2.2. Doms Industries Private Limited
9.2.3. BIC Cello (India) Private Limited
9.2.4. Kokuyo Camlin Limited
9.2.5. Hindustan Pencils Private Limited
9.2.6. The West Coast Paper Mills Limited
9.2.7. Navneet education Limited
9.2.8. Flair (India) Private Limited
9.2.9. Sundaram Multi Pap Limited
9.2.10. J K Paper Limited
9.2.11. Linc Pens & Plastic Limited

10. Strategic Recommendation

11. Disclaimer

LIST OF FIGURES
Figure-1: India Stationary Market Size By Value  2011-12 – 2022-23F (INR Crore)
Figure-2: India Stationary Market Share - By Segment  2016-17 & 2022-23F
Figure-3: India Stationary Market Share - By Type  2016-17 & 2022-23F
Figure-4: India Stationary Market Share - By Demographic  2016-17 & 2022-23F
Figure-5: India Stationary Market Share - By Distribution Channel 2016-17 & 2022-23F
Figure-6: India Stationary Market Share - By End Uses 2016-17 & 2022-23F
Figure-7: India Stationary Market Share - By Company  2016-17
Figure-8: India Paper Stationary Market Size By Value  2011-12 – 2022-23F (INR Crore)
Figure-9: India Paper Stationary Market Size By Volume 2011-12 – 2022-23F (MT)
Figure-10: India Paper Stationary Market Share - By Company 2016-17
Figure-11: India Paper Stationary Market Share - By Segment  2016-17 & 2022-23F
Figure-12: India Non-office Paper Stationary Market Size By Value 2011-12 – 2022-23F (INR Crore)
Figure-13: India Non-office Paper Stationary Market Size By Volume 2011-12 – 2022-23F (MT)
Figure-14: India Office Paper Market Size By Value 2011-12 – 2022-23F (INR Crore)
Figure-15: India Office Paper Market Size By Volume 2011-12 – 2022-23F (MT)
Figure-16: India Non-Paper Stationary Market Size By Value 2011-12 – 2022-23F (INR Crore )
Figure-17: India Non-Paper Stationary Market Share - By Segment  2016-17 & 2022-23F
Figure-18: India Writing Instrument Market Size By Value 2011-12 – 2022-23F (INR Crore)
Figure-19: India Writing Instrument Market Size By Volume 2011-12 – 2022-23F (Million Piece)
Figure-20: India Writing Instrument Market Share - By Segment  2016-17 & 2022-23F
Figure-21: India Writing Instrument Market Pricing Analysis 2011-12 – 2022-23F (INR Per Piece)
Figure-22: India Pen Stationary Market Size By Value 2011-12 – 2022-23F (INR Crore)
Figure-23: India Pens Stationary Market Size By Volume 2011-12 – 2022-23F (Million Piece)
Figure-24: India Pen Stationary Market Share - By Company  2016-17
Figure-25: India Pen Stationary Market Share - By Segment By Value 2016-17
Figure-26: India Ball Pen & Ball Roller Pens Market Size By Value 2011-12 – 2022-23F (INR Crore)
Figure-27: India Ball Pen & Roller Ball Pens Market Size BY Volume 2011-12 – 2022-23F (Million Piece)
Figure-28: India Gel Pen & Gel Roller Pen Market Size 2011-12 – 2022-23F (INR Crore)
Figure-29: India Gel Pen & Gel Rollar Pen Market Size 2011-12 – 2022-23F (Million Piece)
Figure-30: India Fountain Pen & Others Market Size 2011-12 – 2022-23F (INR Crore)
Figure-31: India Fountain Pen & Others Market Size BY Volume 2011-12 – 2022-23F (Million Piece)
Figure-32: India Pencil Market Size 2011-12 – 2022-23F (INR Crore)
Figure-33 : India Pencil Market Size By Volume 2011-12 – 2022-23F (Million Piece)
Figure-34: India Pencil Market Share - By Company By Value 2016-17
Figure-35: India Pencil Market Share - By Segment By Value 2016-17
Figure-36: India Standard Pencil Market Size 2011-12 – 2022-23F (INR Crore)
Figure-37: India Standard Pencil Market Size By Volume 2011-12 – 2022-23F
Figure-38: India Mechanical Pencil Market Size 2011-12 – 2022-23F (INR Crore)
Figure-39: India Mechanical Pencil Market Size By Volume 2011-12 – 2022-23F (Million Piece)
Figure-40: India Other Writing Instrument Market Size 2011-12 – 2022-23F (INR Crore)
Figure-41: India Other Writing Instrument Market Size By Volume 2011-12 – 2022-23F (Million Piece)
Figure-42: India Colours and Fine Arts Products Market Size 2011-12 – 2022-23F (INR Crore)
Figure-43: India Office Products Market Size 2011-12 – 2022-23F (INR Crore)
Figure-44: India Adhesive and technical Instruments Market 2011-12 – 2022-23F (INR Crore)

LIST OF TABLES
Table-1: Product Price Variant Analysis of Stationary Market
Table-2: HS Code for Stationary Market in India 2018
Table-3: Import Duty Structure for Stationary Products in India 2016-17
Table-4: India Stationary Products Import (2012-13 to 2016-17)
Table-5: India Stationary Products Export (2012-13 to 2016-17)
Table-6: India Economic Profile – 2015
Table-7: Key Facts of ITC Limited
Table-8: Key Facts of DOMS Industries Private Limited
Table-9: Key Facts of BIC Cello (India) Private Limited
Table-10: Key Facts of Kokuyo Camlin Limited 107
Table-11: Key Facts of Hindustan Pencils Private Limited
Table-12: Key Facts of The West Coast Paper Mills Limited
Table-13: Key Facts of Navneet Education Limited
Table-14: Key Facts of Flair (India) Private Limited
Table-15: Key Facts of Sundaram Multi Pap Limited
Table-16: Key Facts of J K Paper Limited
Table-17: Key Facts of Linc Pen & Plastics Limited

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • ITC Limited
  • J K Paper Limited
  • Kokuyo Camlin Limited
  • Navneet education Limited
  • MORE

Stationary market is reading the success story of own which somehow comprising by the paper stationary segment.

With the second largest population of the world and higher literacy rate among country indicates the large potential for the use of stationary products especially paper stationary.

From the registering one’s name on paper named birth certificate to claim one’s name on another paper named death certificate, each and every stage of life people use paper stationary for one and another activities. With the continuous efforts of government, India is experiencing higher literacy rate with development of rural and urban area. Challenging world makes parents show more concern about their children’s education among urban cities and various schemes encourage education in rural children. Higher number educated people lead more number of workplaces. Thus, the consumption of paper stationary at schools, colleges, and offices have increased.

According to the report 'India Stationary Market Outlook, 2023', India overall market of stationary is anticipated to grown with more than 8% CAGR over reviewing period from year 2011-12 to 2016-17. The total market of stationary is made from paper stationary and non-paper stationary products. Paper stationary market is further segmented into products for office use and non-office use. Non-paper stationary segment covers products such as writing instruments, office products, colours and other adhesive & technical instruments. In short, stationary market includes products like, notebooks, paper for office, pens, non paper for office, pencils, colours and much more types. Among this entire category, apart from dominating paper stationary, non paper stationary category is contributed major market share. Further, writing instrument has chunked the largest pie of the non stationary market with segment likewise, pen, pencil and others. All these lead to the one conclusion that evolving digitalisation has not yet proving as a threat for the stationary products as considering the potentiality of growth of market.

The paper stationary market has the dominating share in overall stationary market. It is expected that paper stationary market will grow at a CAGR of more than 5% in forecasted period. However, the stationary market is mostly dominating by the unorganised players; the organised players are trying to target the customer behaviour to change their reference from branded products. This will definitely resulted in growth of market of stationary products in near future.

Note: Product cover images may vary from those shown
5 of 5
  • ITC Limited
  • Doms Industries Private Limited
  • BIC Cello (India) Private Limited
  • Kokuyo Camlin Limited
  • Hindustan Pencils Private Limited
  • The West Coast Paper Mills Limited
  • Navneet education Limited
  • Flair (India) Private Limited
  • Sundaram Multi Pap Limited
  • J K Paper Limited
  • Linc Pens & Plastic Limited
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
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