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European Consumers' Attitudes towards Diesel, Hybrid and Electric Cars - Key Findings, 2016

  • Report

  • 61 Pages
  • July 2018
  • Region: Europe
  • Frost & Sullivan
  • ID: 4593582

This is an end-consumer survey on the attitude and perception towards diesel, hybrid and electric cars. The aim of this study is to understand consumers’ perceptions and attitude towards gasoline, diesel engines, hybrid and electric cars and further analyse their switching behaviour from diesel to hybrid/electric vehicles. About 2,525 end-consumers were surveyed online in Germany, France, United Kingdom, Italy and Spain, all of which count as the largest car markets in Europe. The survey included both male and female respondents from urban, suburban and rural areas who currently own either a gasoline, diesel, hybrid or an electric car. The average annual mileage for a male driver was 19,000 km, and for females 17,500 km.

Research Scope

  • To understand consumers’ sustainability and environmental priorities in their life and in their choice of vehicle.
  • To determine consumers’ perceptions and attitudes towards different environment and sustainability factors, and to evaluate the importance of  each in determining the characteristics of the future powertrain.
  • To determine consumers’ perception, concerns and attractiveness of alternative powertrains (hybrid and electric vehicles) in comparison to conventional gasoline and diesel engines.
  • To perform a tracking analysis of changes in consumers’ attitudes, perceptions and preferences in comparison to the findings from 2012 and 2014 Powertrain voice of the consumer studies.
  • To determine the impact on consumer perception and attitude towards diesel engines post the Volkswagen (VW) emission scandal.

Key Issues Addressed

  • What are the general purchasing criteria and powertrain attributes that a customer considers while buying a car of his choice?
  • What is the customers’ interest in considering a diesel-driven car as their next vehicle of purchase? How is the customer perception about diesel cars changing? What is the impact of the VW emission scandal on this perception?
  • What is consumer perception of xEVs? How does it change by EV type - mild, full, plug-in hybrid and battery electric cars? What are key reasons for consideration of xEVs?
  • How has the awareness level about xEVs improved over the last few years? How has the switching behaviour changed over a period of years?

Table of Contents

1. Executive Summary
Key Findings
General Criteria for Purchasing a New Vehicle
Current vs Preferred Fuel Engine Type
Factors that Go Against Diesel Engines
Electric Vehicle (EV) Design Expectations
2. Research Objectives and Methodology
Research Aim and Objectives
Key Questions This Study Will Answer
Research Methodology
Vehicle Segmentation
Sample Structure
New Vehicle Segment Structure by Country, 2011–2015
Weighting Methodology
Data Weighting Scheme
3. Respondent Profiles
Car Ownership
Car Ownership and Usage
Current Fuel Engine Type
4. General Criteria for Purchasing a New Vehicle
General Criteria for Purchasing a New Vehicle
5. Consumer Attitude Towards Diesel Cars
Main Reasons for Considering Diesel Engines
Main Reasons for Not Considering Diesel Engines
General Impact of the VW Emission Scandal
Impact on Volkswagen Brand-Trend
Impact on Diesel Perception
6. Consumer Attitude Towards Hybrid and Electric Cars
Main Reasons for Considering Hybrid Engines
Main Reasons for Considering EVs
Attitudes Towards Hybrid vs. EVs
EV Driving Range Expectations
7. Switching Analysis
Current vs. Preferred Fuel Engine Type
Preferred Fuel Engine Type
Attitude Towards Vehicle Technology
General Criteria for Purchasing a New Vehicle
8. Growth Opportunities and Companies to Action
Growth Opportunity-Convert the Interest in xEVs to Sale
Strategic Imperatives for Consumer Interest in xEVs
9. Conclusions
Key Conclusions
Legal Disclaimer
10. Appendix
Market Engineering Methodology
List of Exhibits