App Analytics Market by Component (Software and Services), Type, Application (User Analytics, Revenue Analytics, Ad Monitoring & Marketing Analytics, and App Performance Analytics & Operations), Vertical, and Region

The app analytics market is expected to grow at a Compound Annual Growth Rate (CAGR) of 22.1% during the forecast period

The global app analytics market size is expected to grow from USD 1.05 billion in 2018 to USD 2.85 billion by 2023, at a CAGR of 22.1% during the forecast period. The major factors that are expected to drive the growth of the app analytics market include the growing demand of mobile and web apps, increasing use of smartphones for advertisements, and rising implementation of digital transformation strategies. In addition to this, the increasing investment in the analytics technology is one of the most important factors expected to increase the market growth. However, the lack of skilled professionals and non-uniformity of data may hamper the market growth.

Among verticals, the Banking, Financial Services, and Insurance (BFSI) vertical is expected to have the largest market share during the forecast period

App analytics vendors offer app analytics software to manage financial products, investment options, and transaction details. The app analytics software helps organizations detect fraudulent transactions. Further, it assists banks in identifying business segments and offering customized solutions to build a long-term mobile payments strategy. The mobile and desktop-centric user platform have given rise to several mobile applications in the BFSI vertical. App analytics solutions in the BFSI vertical enable developers to gain a better understanding of their customers’ usage data. Various financial entities are using the app analytics solutions to boost the visibility of their apps, thereby increasing the overall customer experience. For instance, Banco Bilbao Vizcaya Argentaria (BBVA) S.A., a multinational banking group based in Spain, offers a complete banking experience to its customers on mobile phones.

Under components, the service segment is expected to grow at a higher CAGR during the forecast period

Services work as a backbone of any organization, because they help deploy and integrate different IT solutions in an enterprise ecosystem. They play a vital role in the app analytics market, as they focus on fulfilling clients’ requirements, such as reduced cost and improved app performance. Additionally, they offer real-time data and assist employees in understanding the optimal use of technologies. IT industry experts offer consultation services and suggest solutions that would assist companies in enhancing the performance of their businesses. Moreover IT services are outsourced to third-party vendors who focus on the pre and post implementation queries of enterprises.

In regions, Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period. This growth in the APAC region is attributed to the fact that it is witnessing a dynamic change in the adoption of analytics solutions and services across multiple verticals. The demand for the analytics solutions and services is growing across the region, due to the increasing volume of data and growing use of digital technologies, Internet of Things (IoT), and connected devices. APAC governments are actively investing in analytics solutions and services, for instance, the Australian government has launched the Commonwealth Initiative, Data Integration Partnership for Australia (DIPA), for building data analytics teams to deliver enhanced, evidence-based programs, and policies. This is expected to boost the confidence of APAC enterprises to adopt analytics technologies.

In the process of determining and verifying the market size of several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people.

The break-up of the profiles of the primary participants is as follows:

By Company: Tier 1 - 30 %, Tier 2 - 40%, and Tier 3 - 30%
By Designation: C-Level - 72%, Director Level - 14%, and Others - 14%
By Region: North America - 57%, Europe - 14%, and APAC - 29%

The app analytics market includes various major vendors, such as Google (US), Yahoo (US), AMAZON (US), ADOBE (US), IBM (US), Segment (US), TUNE (US), Appsee (US), ContentSquare (France), Countly (UK), Swrve (US), Amplitude (US), Localytics (US), appScatter (UK), AppDynamics (US), AppsFlyer (US), Heap (US), Mixpanel (US), Kochava (US), adjust (Germany), MOENGAGE (US), App Annie (US), Apptentive (US), Taplytics (US), and CleverTap (US).

Research Coverage:

The report includes an in-depth competitive analysis of the key players in the app analytics market and their company profiles, recent developments, and key market strategies. It segments the app analytics market by component (software and service), application, type, vertical, and region.

Reasons to buy the Report:

The app analytics market is segmented on the basis of types, components, applications, verticals, and regions.

The report would help the market leaders/new entrants in the app analytics market in the following ways:

The app analytics market’s revenue stream has been estimated based on the revenues (excluding hardware) of vendors who offer analytics solutions and their associated services. The report provides the closest approximations of the revenue numbers for the overall market and its segments.
The report helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.
The report would assist stakeholders in understanding their competitors and gaining more insights to improve their market positions. The competitive landscape section includes competitor ecosystems, new product developments, partnerships, and mergers and acquisitions.

Frequently Asked Questions about the Global App Analytics Market

What is the estimated value of the Global App Analytics Market?

The Global App Analytics Market was estimated to be valued at $1.05 billion in 2018.

What is the growth rate of the Global App Analytics Market?

The growth rate of the Global App Analytics Market is 22.1%, with an estimated value of $2.85 billion by 2023.

What is the forecasted size of the Global App Analytics Market?

The Global App Analytics Market is estimated to be worth $2.85 billion by 2023.

Who are the key companies in the Global App Analytics Market?

Key companies in the Global App Analytics Market include Adjust, Adobe, Amazon, Amplitude, App Annie, Appdynamics, Appscatter, Appsee and Apptentive.

Report Attribute	Details
No. of Pages	123
Published	July 2018
Forecast Period	2018 - 2023
Estimated Market Value ( USD ) in 2018	$ 1.05 billion
Forecasted Market Value ( USD ) by 2023	$ 2.85 billion
Compound Annual Growth Rate	22.1%
Regions Covered	Global
No. of Companies Mentioned	25

1 Introduction

1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology

2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Key Industry Insights
2.1.2.2 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions

3 Executive Summary

4 Premium Insights

4.1 Attractive Opportunities in the Global App Analytics Market
4.2 Market By Vertical and Region, 2018
4.3 Best Market to Invest (2018-2023)

5 Market Overview

5.1 Overview
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Use of Apps for Mobile Advertising
5.2.1.2 Implementation of Digital Transformation Strategies
5.2.1.3 Deeper Smartphone Penetration and Increasing Number of Mobile and Web Apps
5.2.2 Restraints
5.2.2.1 Users’ Skepticism About Data Security
5.2.2.2 Availability of Open Source Alternatives Hampering the Demand for Commercial Solutions
5.2.3 Opportunities
5.2.3.1 Increasing Efforts on Enhancing Customer Experience
5.2.3.2 Focus on Higher Roi
5.2.4 Challenges
5.2.4.1 Concerns Over Privacy and Data Protection in Mobile Apps
5.2.4.2 Non-Uniformity of Data
5.2.4.3 Lack of Skilled Professionals

6 App Analytics Market, By Component

6.1 Introduction
6.2 Software
6.3 Services

7 Market By Type

7.1 Introduction
7.2 Mobile Analytics
7.3 Web Analytics

8 App Analytics Market, By Application

8.1 Introduction
8.2 Revenue Analytics
8.3 App Performance Analytics and Operations
8.3.1 Api Latency and Response Time
8.3.2 Crash Analytics
8.3.3 Cross Platform Analysis
8.4 User Analytics
8.4.1 In-Behavioral Analytics
8.4.2 Touch Heatmaps
8.5 Ad Monitoring and Marketing Analytics
8.5.1 Campaign Analytics
8.5.2 Ad Attribution Analysis
8.5.3 Conversion Funnel Analysis

9 App Analytics Market, By Vertical

9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.3 Retail
9.4 Media and Entertainment
9.5 Logistics, Travel, Transportation, and Hospitality
9.6 Telecom and It
9.7 Others

10 App Analytics Market, By Region

10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia Pacific
10.5 Middle East and Africa
10.6 Latin America

11 Competitive Landscape

11.1 Overview
11.2 Competitive Scenario
11.2.1 New Product Launches
11.2.2 Mergers and Acquisitions
11.2.3 Partnerships and Agreements
11.2.4 Market Ranking for the App Analytics Market, 2018

12 Company Profiles

12.1 Google
12.2 Yahoo
12.3 Amazon
12.4 Adobe
12.5 IBM
12.6 Countly
12.7 Localytics
12.8 Swrve
12.9 Appsee
12.10 Amplitude
12.11 Appscatter
12.12 Appdynamics
12.13 Appsflyer
12.14 Heap
12.15 Adjust
12.16 Clevertap
12.17 Segment
12.18 Tune
12.19 Contentsquare
12.20 Mixpanel
12.21 Moengage
12.22 App Annie
12.23 Apptentive
12.24 Kochava
12.25 Taplytics
13 Appendix
13.1 Industry Excerpts
13.2 Discussion Guide
13.3 Knowledge Store: Subscription Portal
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Related Reports
13.6 Author Details
List of Tables
Table 1 App Analytics Market Size, By Component, 2018-2023 (USD Million)
Table 2 App Analytics Software Market Size, By Region, 2018-2023 (USD Million)
Table 3 App Analytics Services Market Size, By Region, 2018-2023 (USD Million)
Table 4 App Analytics Market Size, By Type, 2016-2023 (USD Million)
Table 5 Mobile Analytics: Market Size By Region, 2016-2023 (USD Million)
Table 6 Web Analytics: Market Size By Region, 2016-2023 (USD Million)
Table 7 App Analytics Market Size, By Application, 2016-2023 (USD Million)
Table 8 Revenue Analytics: Market Size By Region, 2016-2023 (USD Million)
Table 9 App Performance Analytics and Operations: Market Size By Region, 2016-2023 (USD Million)
Table 10 User Analytics: Market Size By Region, 2016-2023 (USD Million)
Table 11 Ad Monitoring and Marketing Analytics: Market Size By Region, 2016-2023 (USD Million)
Table 12 App Analytics Market Size, By Vertical, 2016-2023 (USD Million)
Table 13 Banking, Financial Services, and Insurance: App Analytics Market Size, By Region, 2016-2023 (USD Million)
Table 14 Retail: Market Size By Region, 2016-2023 (USD Million)
Table 15 Media and Entertainment: Market Size By Region, 2016-2023 (USD Million)
Table 16 Logistics, Travel, Transportation, and Hospitality: Market Size By Region, 2016-2023 (USD Million)
Table 17 Telecom and IT: Market Size By Region, 2016-2023 (USD Million)
Table 18 Others: Market Size By Region, 2016-2023 (USD Million)
Table 19 App Analytics Market Size, By Region, 2016-2023 (USD Million)
Table 20 North America: Market Size By Type, 2016-2023 (USD Million)
Table 21 North America: Market Size By Component, 2016-2023 (USD Million)
Table 22 North America: Market Size By Application, 2016-2023 (USD Million)
Table 23 North America: Market Size By Vertical, 2016-2023 (USD Million)
Table 24 North America: Market Size By Country, 2016-2023 (USD Million)
Table 25 Europe: App Analytics Market Size, By Type, 2016-2023 (USD Million)
Table 26 Europe: Market Size By Component, 2016-2023 (USD Million)
Table 27 Europe: Market Size By Application, 2016-2023 (USD Million)
Table 28 Europe: Market Size By Vertical, 2016-2023 (USD Million)
Table 29 Europe: Market Size By Country, 2016-2023 (USD Million)
Table 30 Asia Pacific: App Analytics Market Size, By Type, 2016-2023 (USD Million)
Table 31 Asia Pacific: Market Size By Component, 2016-2023 (USD Million)
Table 32 Asia Pacific: Market Size By Application, 2016-2023 (USD Million)
Table 33 Asia Pacific: Market Size By Vertical, 2016-2023 (USD Million)
Table 34 Asia Pacific: Market Size By Country, 2016-2023 (USD Million)
Table 35 Middle East and Africa: App Analytics Market Size, By Type, 2016-2023 (USD Million)
Table 36 Middle East and Africa: Market Size By Component, 2016-2023 (USD Million)
Table 37 Middle East and Africa: Market Size By Application, 2016-2023 (USD Million)
Table 38 Middle East and Africa: Market Size By Vertical, 2016-2023 (USD Million)
Table 39 Latin America: App Analytics Market Size, By Type, 2016-2023 (USD Million)
Table 40 Latin America: Market Size By Component, 2016-2023 (USD Million)
Table 41 Latin America: Market Size By Application, 2016-2023 (USD Million)
Table 42 Latin America: Market Size By Vertical, 2016-2023 (USD Million)
Table 43 New Product Launches, 2015-2018
Table 44 Mergers and Acquisitions, 2016-2018
Table 45 Partnerships and Agreements, 2017-2018
List of Figures
Figure 1 Global App Analytics Segmentation
Figure 2 Global Market Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Segments Estimated to Dominate the Global App Analytics Market in 2018
Figure 7 Software Segment is Expected to Hold Larger Market Share in 2018
Figure 8 North America Estimated to Hold the Largest Market Share in 2018
Figure 9 Increasing Use of Apps for Mobile Advertising and Digital Transformation are Driving the Global App Analytics Market
Figure 10 Banking, Financial Services, and Insurance Vertical, and North America are Estimated to Hold the Largest Market Shares in the Global App Analytics Market in 2018
Figure 11 Asia Pacific is Projected to Be the Best Region to Invest During 2018-2023
Figure 12 App Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 13 Mobile Overtakes Desktop in Digital Advertising
Figure 14 Software Segment is Expected to Dominate the App Analytics Market During the Forecast Period
Figure 15 North America is Expected to Dominate the App Analytics Software Market During the Forecast Period
Figure 16 North America is Expected to Hold the Largest Market Size in the App Analytics Services Market During the Forecast Period
Figure 17 Mobile Analytics Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 18 Ad Monitoring and Marketing Analytics Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 19 Europe is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 Banking, Financial Services, and Insurance Vertical is Estimated to Hold the Largest Market Size in 2018
Figure 21 North America is Expected to Hold the Largest Market Size During the Forecast Period
Figure 22 North America is Expected to Hold the Largest Market Size in the Telecom and IT App Analytics Market During the Forecast Period
Figure 23 North America is Expected to Hold the Largest Market Size During the Forecast Period
Figure 24 North America: Market Snapshot
Figure 25 Ad Monitoring and Marketing Application is Expected to Exhibit the Highest CAGR in North America During the Forecast Period
Figure 26 Telecom and IT Vertical in North America is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 27 Ad Monitoring and Marketing Application in Europe is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 28 Telecom and IT Vertical in Europe is Expected to Exhibit the Highest CAGR During the Forecast Period
Figure 29 Asia Pacific: Market Snapshot
Figure 30 Ad Monitoring and Marketing Application is Expected to Exhibit the Highest CAGR in Asia Pacific During the Forecast Period
Figure 31 Telecom and IT Vertical is Expected to Exhibit the Highest CAGR in Asia Pacific During the Forecast Period
Figure 32 Key Developments By the Leading Players in the App Analytics Market During 2015-2018
Figure 33 Google: Company Snapshot
Figure 34 Google: SWOT Analysis
Figure 35 Yahoo: Company Snapshot
Figure 36 Yahoo: SWOT Analysis
Figure 37 Amazon: Company Snapshot
Figure 38 Amazon: SWOT Analysis
Figure 39 Adobe: Company Snapshot
Figure 40 Adobe: SWOT Analysis
Figure 41 IBM: Company Snapshot
Figure 42 IBM: SWOT Analysis