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Study of China's Yacht Market 2018

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  • 35 Pages
  • July 2018
  • Region: China
  • Smart Research Insights
  • ID: 4594114
UP TO OFF until Aug 31st 2024

The traditional markets, of the United States (US) and Europe, have continued to dominate the yacht industry. With the new administration in the US and recovering global economy, an increasing number of customers across the world are showing renewed interest in the yachting industry. The US is the largest yacht market globally and is expected to remain so. The affluence of the Middle East is shifting the industry dynamics towards this region, owing to the larger share of wealthy clientele. The other key markets include Brazil and Russia, where the younger wealthy population has shown an explicit interest in yachting.

The year 2017 experienced maximum activity in the yachting sector since the global financial crisis. There were a total of 429 sales during the year. In 2017, the average length of yacht sold was 35.43 meters as compared to 35.82 meters in 2016. Region wise, Eastern Europe is expected to see the largest growth of 7.2% annually with other regions growing at an average rate of 6.5%. The emerging markets including the Middle East and China are expected to continue growing consistently. The Middle East yacht market is growing at an approximate rate of 5-10% annually.

Since 2013, the Governments austerity drive, the luxury good import tax of 43%, all posed a challenge for the industry. China also has fewer marinas and a less developed yachting infrastructure overall. Amidst all these challenges, the yacht market in China saw falling sales. However, in 2018, the yacht market in China is recovering from a three-year slump. The Chinese yacht market is slowly loosing the biased label of luxury through positive word of mouth and rise in the culture of renting a yacht. Even while sales of new yacht are still slow, yacht rental is improving across the country. Yacht rentals are becoming a very important way of improving yacht culture across throughout China.

Why should the report be purchased?

The report ‘A Study of China's Yacht Market 2018’ highlights key drivers of and trends emerging in China's yacht industry. The initiatives and performance of key global players including Sunseeker International, Sanlorenzo SPA, Ferretti Group, Azimut Benetti, Princess Yachts International Plc., Gulf Craft Inc., Brunswick Corporation, Sunbird Yacht Manufacturing Co., Cheoy Lee Shipyards Limited and Shanghai Double Happiness Yacht Co. has been presented. The current market scenario and future prospects of the sector has also been examined. The report contains latest industry-related opinions.

Research methodology and delivery time

The report has conducted in depth secondary research to arrive at key insights. Data collected from key public industry sources and publications has been scanned and analyzed impartially to present a clear picture of the industry. All recent developments which impact the sector dynamics have been captured and used to support the research hypothesis.

The report is available as single-site single-user license. The delivery time for the electronic version of the report is 3 business days as each copy undergoes thorough quality check and is updated with the most recent information available. The delivery time for hard copies is approximately 4 business days, as each hard copy is custom printed for the client.

This product will be delivered within 2 business days.

Table of Contents

1. Global Yacht Market
1.1 Overview
1.2 Market Statistics & Performance
1.3 Market Drivers
1.4 Outlook
1.5 Industry Leader’s Opinion

2. China Yacht Market
2.1 Overview
2.2 Market Statistics & Performance
2.3 Drivers
2.4 Challenges
2.5 Outlook
2.6 Industry Leader’s Opinion

3. Competitive Landscape
3.1 Sunseeker International
3.2 Sanlorenzo SPA
3.3 Ferretti Group
3.4 Azimut Benetti
3.5 Princess Yachts International Plc.
3.6 Gulf Craft Inc.
3.7 Brunswick Corporation
3.8 Sunbird Yacht Manufacturing Co.
3.9 Cheoy Lee Shipyards Limited
3.10 Shanghai Double Happiness Yacht Co.

4. Other Asian Yacht Markets
5. List of Charts and Graphs
5.1 Global Largest Motor Yachts Ranked by Length (as of February 2017, meters)
5.2 Global Largest Motor Yachts Ranked by length (2016, meters)
5.3 Global Largest Motor Yachts Ranked by Length (2015, meters)
5.4 Global Superyacht Orderbook Breakdown by Major Building Country (2016)
5.5 Superyacht Deliveries by Country (2015)
5.6 Superyacht Fleet Size (2015, in units)
5.7 Global Superyacht Deliveries (2010-October 2016, number)
5.8 Global Total Number of Yachts in Build (2007-2018, Number)
5.9 China Luxury Yacht Sale (No of Yachts, 2009-2014)
5.10 China Number of millionaires (2012 to 2016)
5.11 Number of Millionaires in China by geographic region (2015)

6.  Research Methodology7. About the Publisher

Companies Mentioned

  • Azimut Benetti
  • Brunswick Corporation
  • Cheoy Lee Shipyards Limited
  • Ferretti Group
  • Gulf Craft Inc.
  • Princess Yachts International Plc.
  • Sanlorenzo SPA
  • Shanghai Double Happiness Yacht Co.
  • Sunbird Yacht Manufacturing Co.
  • Sunseeker International