Top Trends in Household Care & Laundry Products 2018: The Latest Trends in the Air Freshener, Dishwashing Product, General Purpose Household Cleaner, Laundry Care, Household Paper Towels, and Pest Control Categories

  • ID: 4601529
  • Report
  • 42 pages
  • GlobalData
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FEATURED COMPANIES

  • Blue Buffalo
  • Furbo
  • Google
  • Lion Corp
  • Rad Cat
  • Vital Essentials
  • MORE
Top Trends in Household Care & Laundry Products 2018: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories

Summary

Consumers' selection criteria for household care and laundry products tend to be conservative. The familiar/trustworthy/risk-free aspect is the most influential factor on their choices. This means established brands are likely to have an advantage. In addition to familiarity, consumers seek affordable yet effective products. Brands that can offer added value or differentiation at a lower price point will therefore prevail.

The industry also needs to capture emerging trends to develop household care and laundry product; as consumers demand household care and laundry products to cater to various needs, such as meeting specific lifestyles, being environmentally friendly, having a high performance, or being offered at an affordable price point. Thus well-known brands must continue to develop their products, while new brands have opportunities to appeal to new customers with cutting-edge innovations.

Personalized factors tend to be effective globally, but Latin America, Middle East and Africa, and Asia Pacific consumers are keener on these factors more than Europeans and North Americans. Similarly consumers in Latin America, Middle East and Africa, and Asia Pacific show a higher interest in ethics and sustainability compared with the rest of the regions.

The report "Top Trends in Household Care & Laundry Products 2018", examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.

This report outlines the key consumer and innovation trends currently impacting the core categories in the household care and laundry sector: air fresheners, dishwashing products, general purpose household cleaners, laundry care, household paper towels, and pest control. Trends explored in this research include the personalization of household care and laundry products, sensory and functional innovations, and the rediscovery of traditional ingredients.

Key findings of the report:
  • Consumers tend to seek household care and laundry products that suit their lifestyles, so keeping up with emerging consumer trends is crucial for innovation.
  • The household care and laundry product sector is heavily linked to consumers' concerns about the environment, and creating innovations catering to the issue is important.
  • Consumers are driven by functionality in their purchasing of household care and laundry products; offering innovations featuring high functionality is key.
  • Although the market is functionality-driven, consumers are less engaged with shopping for products in this sector, so price and promotions are likely to be an important driver of purchase.
Companies Mentioned: Gather, Trovet, Jiminy's, Dr Zoo, Warren London, Natures Menu, Wellness Pet Food, Vital Essentials, Rad Cat, Blue Buffalo, Google, Furbo, Lion Corp

Scope
  • Consumers tend to seek household care and laundry products that suit their lifestyles, so keeping up with emerging consumer trends is crucial for innovation.
  • The household care and laundry product sector is heavily linked to consumers' concerns about the environment, and creating innovations catering to the issue is important.
  • Consumers are driven by functionality in their purchasing of household care and laundry products; offering innovations featuring high functionality is key.
  • Although the market is functionality-driven, consumers are less engaged with shopping for products in this sector, so price and promotions are likely to be an important driver of purchase.
Reasons to buy
  • Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
  • Learn what consumer behavior is driving innovation using the author's latest consumer research.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Blue Buffalo
  • Furbo
  • Google
  • Lion Corp
  • Rad Cat
  • Vital Essentials
  • MORE
1. Introduction

2. Innovation Trends in Household Care and Laundry Products
  • Trend 1: Get personalized
  • Trend 2: Plant power
  • Trend 3: Inspiration swap
  • Trend 4: Evolving functionality
  • Trend 5: New traditional
3. The Future

4. Appendix
Note: Product cover images may vary from those shown
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  • Gather
  • Trovet
  • Jiminy's
  • Dr Zoo
  • Warren London
  • Natures Menu
  • Wellness Pet Food
  • Vital Essentials
  • Rad Cat
  • Blue Buffalo
  • Google
  • Furbo
  • Lion Corp
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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