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Sunglasses in Mexico

  • ID: 4602354
  • Report
  • July 2019
  • Region: Mexico
  • 15 pages
  • Euromonitor International
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The sunglasses category sees continued healthy growth, favoured by the fact that many Mexicans consider sunglasses to be everyday essentials. They also demonstrate a preference for branded sunglasses to convey a certain level of social status. Graduated lenses benefitted from increased awareness among wearers of sunglasses thanks to brands such as Ray-Ban and Maui Jim, which offer the possibility of being converted to prescription products.

The author's Sunglasses in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Sunglasses in Mexico

List of Contents and Tables
Headlines
Prospects
Traditional Perception of Sunglasses As Everyday Essentials Is Boosted by Growing Awareness of Health Benefits
Optical Benefit From Appealing To Affluent Consumers Seeking High-end Brand
But Internet Sales Surge As Retailers Implement Competitive Strategies
Competitive Landscape
Luxottica Maintains Lead Through Extensive Advertising and Promotional Campaigns
Tangerine Distributions Sees Strong Share Gain As Moendi Distribución Loses Licenses
Everyday Positioning Requires Players To Regularly Innovate in Order To Maintain Interest
Category Data
Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024
Executive Summary
Fashion, Demographic, Technology and Health Factors All Benefit Eyewear
Sunglasses Considered Everyday Essentials Among Mexican Consumers
Luxottica Maintains Lead, While Loss of Licenses Results in Moendi Introducing Its Own Range
Internet Retailing Gains Ground With Initiatives Wooing Consumers From Bricks and Mortar Outlets
Demographic, Health and Fashion All Set To Remain Key Factors in Performance of Eyewear Over Forecast Period
Market Data
Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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