Sunglasses in Australia

  • ID: 4602356
  • Report
  • Region: Australia
  • 13 pages
  • Euromonitor International
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Despite the decline in average unit price, sunglasses is set to register value growth at constant 2018 prices over the forecast period, with growth supported by an increase in volume sales. This performance is expected to be driven primarily by sunglasses’ transitioning from being purely functional eyewear to a fashion accessory and more frequently worn as an expression of personal style.

The Sunglasses in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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SUNGLASSES IN AUSTRALIA

Headlines
Prospects
Sunglasses Projected To Post Positive Value Growth Over the Forecast Period
Online Sales of Sunglasses Set To Grow Over the Forecast Period
Small Niche Brands Focus on Social Media Marketing To Drive Brand Awareness
Competitive Landscape
Luxottica Australia Retains Its Outright Category Lead in 2017
Sunshades Eyewear Registers the Fastest Value Growth in 2017
Rapidly Changing Fashion Trends Support Growth Momentum

Category Data
Table 1 Sales of Sunglasses: Volume 2013-2018
Table 2 Sales of Sunglasses: Value 2013-2018
Table 3 Sales of Sunglasses: % Volume Growth 2013-2018
Table 4 Sales of Sunglasses: % Value Growth 2013-2018
Table 5 NBO Company Shares of Sunglasses: % Value 2013-2017
Table 6 LBN Brand Shares of Sunglasses: % Value 2014-2017
Table 7 Distribution of Sunglasses by Format: % Value 2013-2018
Table 8 Forecast Sales of Sunglasses: Volume 2018-2023
Table 9 Forecast Sales of Sunglasses: Value 2018-2023
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2018-2023
Table 11 Forecast Sales of Sunglasses: % Value Growth 2018-2023
Executive Summary
Australia's Eyewear Industry Continues To Post Positive Value Growth in 2018
Fashion Trends Have A Significant Influence on Sunglasses and Spectacle Frames
International Brands Continue To Characterise Australia's Eyewear Market
Bricks-and-mortar Stores Remain Relevant Despite Strong Growth of Internet Retailing
Australia's Eyewear Industry Projected To Post Positive Growth in the Forecast Period

Market Data
Table 12 Sales of Eyewear by Category: Volume 2013-2018
Table 13 Sales of Eyewear by Category: Value 2013-2018
Table 14 Sales of Eyewear by Category: % Volume Growth 2013-2018
Table 15 Sales of Eyewear by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Eyewear: % Value 2013-2017
Table 17 LBN Brand Shares of Eyewear: % Value 2014-2017
Table 18 Distribution of Eyewear by Format: % Value 2013-2018
Table 19 Forecast Sales of Eyewear by Category: Volume 2018-2023
Table 20 Forecast Sales of Eyewear by Category: Value 2018-2023
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
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