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Biscuits Market - Growth, Trends, and Forecast (2020 - 2025)

  • ID: 4602400
  • Report
  • April 2020
  • Region: Global
  • 110 pages
  • Mordor Intelligence
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  • Britannia Industries
  • Burton's Biscuit Company
  • ITC Limited
  • Parle Products Pvt. Ltd.
  • The Kellogg Company
  • Walkers Shortbread Ltd
  • MORE
The global biscuits market is projected to grow with a CAGR of 5.08 during the forecast period 2019-2024.

The market is driven by the rising demand for convenience snacking paired with healthy ingredients among consumers. Also, since Food-on-the-go is the most recent on-going trend and is one of the fundamental considerations for consumers while purchasing food products, thus it has become a prominent factor for driving the market. In addition, frequent launches with new formulations in the basic product such as low fat, gluten free, low carbo, organic, and high fiber biscuits to attract consumers has further fueled the market growth. On the segmentation font by type, sweet biscuit is the fastest growing sector owing to its taste and healthy ingredients.

In addition to focusing on new product development and marketing communications, the companies will also engage in various in-store promotions. These in-store promotions are likely to center on money off promotions, such as extra value packs, or buy-one-get-one-free. Also, in terms of distribution channel, online stores sales for healthy snack foods are growing at a faster rate, attracting many vertical specialists like Amazon, Walmart, Carrefour etc. who are riding on increasing e-retailing growth and vying for a significant pie in online biscuit space.

Key Market Trends

Rising Demand for Healthy Cookies

Demand for cookies segment is witnessed to have a rising trend owing to the product innovations involved in the sector and the use of high-quality of ingredients. For instance, in 2017, Pepperidge launched Pepperidge Farm Farmhouse Thin and Crispy cookies which is available in three flavors- milk chocolate chip, dark chocolate chip, and triple chocolate chip and Burton’s, January 2019 launched Maryland Sugar-free Cookies. In addition, bakery manufacturers attract customers with innovative packaging solutions. Also, rising disposable income in emerging economies has projected to drive the product demand over the years to come.

North America to drive the market

North America is witnessed to dominant the biscuit market owing to the rising consumption of sandwich biscuits, especially among working class population in U.S. Canada, in the North Americn region has been driving the regional market further. Moreover, availability of flavors, such as buttercream, chocolate, and peanut butter, is expected to contribute to the growth. Also, rising disposable income, urbanization, and changing lifestyle further boosting the market.

Competitive Landscape

Competition is very high in the market with virtually no entry barriers due to almost 100% penetration of the product. A lot of premium, functional biscuits have hit the market, giving the market leaders a run for their money. Manufacturers are living up to consumer demands by launching innovative products with functional properties such as high protein and by using ingredients such as nuts & seeds and dry fruits in biscuits.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
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Note: Product cover images may vary from those shown
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  • Britannia Industries
  • Burton's Biscuit Company
  • ITC Limited
  • Parle Products Pvt. Ltd.
  • The Kellogg Company
  • Walkers Shortbread Ltd
  • MORE
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Type
5.1.1 Crackers & Savory Biscuits Plain Crackers Flavored Crackers
5.1.2 Sweet Biscuits Plain Biscuits Cookies Sandwitch Biscuits Chocolate-coated Biscuits Other sweet Biscuits
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specalist Retailers
5.2.4 Online Retail
5.2.5 Others
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa South Africa Saudi Arabia Rest of Middle East and Africa

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Mondelez International, Inc
6.4.2 The Kellogg Company
6.4.3 ITC Limited
6.4.4 Britannia Industries
6.4.5 Walkers Shortbread Ltd
6.4.6 Parle Products Pvt. Ltd.
6.4.7 Burton's Biscuit Company
6.4.8 Yildiz Holding Inc.

Note: Product cover images may vary from those shown
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  • Mondelez International, Inc
  • The Kellogg Company
  • ITC Limited
  • Britannia Industries
  • Walkers Shortbread Ltd
  • Parle Products Pvt. Ltd.
  • Burton's Biscuit Company
  • Yildiz Holding Inc.
Note: Product cover images may vary from those shown
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