Global GMO labeled food market is expected to grow considerably during the forecast period. The mandatory labeling requires food manufacturers to mention the GMO ingredients on the labels of GMO products. Around 64 countries around the world, which comprise almost 40% of the world population, including Europe, Russia, Japan, Brazil, Australia, China, India, South Africa, Germany, and others, are labeling their GMO food products.
Growing Consumer Awareness Drives the Market
Regarding GMO labeling, consumers are demanding more information about a products ingredient list, provenance, manufacturing process, shipping, storage, and safety testing. In Canada, the desire for mandatory labeling of each type of GMOs is fairly consistent across demographic groups, with only slight variation across regions, genders, and age groups. Food manufacturers are keenly concentrating on catering to the GMO labeling, as consumers are becoming increasingly conscious about healthy edible products. The consumers have a right to know whether the products they are purchasing consist of transgenic ingredients, which will help them make well-informed decisions, understanding the risks and benefits. Consumer awareness is reflected by various non-government organizations, like the Green Americans, Organic Consumers Association, and others that are actively raising awareness and fighting for non-GMO mandatory labelling rules. The increasing non-GMO product launches from the food and beverages industry is also one of the factors that can positively affect the market growth, further. Technology advances in the market are also identified to increase the revenues of the GMO labeled food marketduring the forecast period. The anecdotal evidence suggesting a shift of mainstream food & beverage products toward non-genetically modified ingredients is growing.
Europe Is the Pioneer in GMO Labeling
Mandatory labeling laws generally come into play based on the GMO percentage of any particular ingredient in a food product, although some base the percentage on the entire food item. The most restrictive rules, like the European Union, Saudi Arabia, Turkey, and Australia, have a 0.9% threshold. Others allow a greater degree of GMO inclusion, with South Korea at 3% and Japan at 5%. Australia and New Zealand require that GMO ingredients be noted in the ingredient panel, unless the entire item is genetically modified. In that case, the information has to be included next to the name, according to the Food Standards Australia New Zealand agency. South Korea has a higher threshold for GMO labeling, with anything under 3 percent considered to be unintentional.
Uncertainty revolves around how the US and other nations will handle ingredients and products derived from newer technologies (including RNAi and gene editing techniques, such as CRISPR), things the non-browning mushroom, non-browning apple and low-acrylamide non-bruising potato, which so far have been introduced without labeling in the United States.
Campbell Soup Is a Major Food Manufacturer Labeling Its Products
The growing consumer demand for non-GMO foods has led to the manufacturers launching products with non-GMO labeling so as to cater a larger audience. The companies have started to use the non-GMO seal over the products. Packaging can be a huge part of GMO issues, depending on what was used to make the packaging.
- August 2017 - Genetically modified salmon have been approved for sale in the United States, but labeling complications have prevented them from coming to market. In Canada, however, according to a report released by the company AquaBounty, five tons of genetically modified salmon filets have been sold so far. The AquaBounty salmon, called AquAdvantage, is an Atlantic salmon that contains a growth hormone gene from a Chinook salmon. In the wild, salmon produce the hormone only when the conditions are right for rapid growth. In the AquAdvantage salmon, a regulatory switch from an ocean pout gene makes the fish produce growth hormone all the time, so the AquAdvantage salmon grow rapidly throughout the year
- October 2017 - US bakers call for harmonizing GMO and nutrition facts label compliance dates
- January 2018 - Genetically modified animals could be sold in the UK after Brexit, as said by Michael Gove, the Environment Secretary. The biotech changes are coming, which will challenge to think about the future as gene editing could be used to create more valuable livestock. Also the Government intends to create a new “gold-standard” for food labeling to signify British quality after Brexit
Major players – CAMPBELL SOUP, CHIPOTLE, CONAGRA FOODS INC., DANONE, EARTHBOUND FARM, GENERAL MILLS, INGREDION INCORPORATED, KELLOGG COMPANY, KERRY INGREDIENTS, NATURES PATH FOODS and ORGANIC VALLEY, among others.
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- Analyzing outlook of the market with the recent trends and Porters five forces analysis
- Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
- Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
- Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definitions
2. Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porters Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition
3. Market Dynamics
4. Market Segmentation
4.1.1 Fruit & Vegetable
4.1.2 Processed Food
4.1.3 Meat & Poultry
4.2.1 Non-alcoholic Beverage
4.2.2 Alcoholic Beverage
5. Regional Market Analysis
5.1 North America
5.1.4 Rest of North America
5.2.7 Rest of Europe
5.3.5 Rest of Asia-Pacific
5.4 South America
5.4.3 Rest of South America
5.5.1 South Africa
5.5.2 Rest of Africa
6. Competitive Landscape
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
7. Company Profiles
7.1 Campbell Soup
7.3 Kellogg Company
7.4 ConAgra Foods Inc.
7.5 General Mills
7.7 Kerry Ingredients
7.8 Organic Valley
7.9 Ingredion Incorporated
7.10 Natures Path Foods
7.11 Earthbound Farm