Preferences and Plans of Canadian Businesses Reinforce Value of Mobile Apps for Employees
This study examines the Canadian Mobile Worker Apps market, focusing on the Canada responses to the publisher's North American Enterprise Apps Survey.
As such, it:
- Measures the current use of, and future decision-making behavior toward, mobile worker applications
- Uncovers preferences and plans around a number of related mobility topics and issues in the workplace
These responses provide other Canadian businesses with a view into the thinking of their peers as they consider their own employee app strategies. The survey feedback also gives mobile worker app providers a statistically reliable look at the Canadian market as a whole--its needs, its selection criteria, preferred partners, deployment plans, etc.
Canadian wireless carrier activities in this sector are profiled. Potential growth opportunities for app providers are defined and discussed.
Mobile worker apps are also called Business-to-Employee (B2E) software applications. These apps allow employees real-time anywhere access to and exchange of business information, collaboration and guidance. Canadian companies justify their growing investment in these software apps with expectations of increased employee productivity and more efficient business processes.
After lagging in earlier years, the 2018 the publisher's Apps Survey reveals a strong and growing mobile worker apps presence within Canadian businesses. The Canadian app customer is confident in the choices it has been making, with the vast majority believing their mobile worker app strategies are at least keeping even with those of their peers. A high percentage of these companies expect to deploy new B2E (business to employee) applications over the coming months. The challenge for mobile worker app providers is to be on the customers' short list of possible purchases. To do so, providers need to take the customers' partner and app selection criteria seriously, including recognizing voids in their current portfolios.
Major challenges for mobile worker app providers include: 1) Addressing the major adoption barrier for Canadian customers, which is the continued concern regarding data security, 2) Determining when and how to incorporate new technologies into product and portfolio, and 3) Selecting the right partners or acquisition targets in order to improve capabilities and/or open up new markets.
Reseller partners (especially the Canadian wireless carriers) are challenged to reevaluate their current mobile worker app portfolios in light of the positive, market-savvy responses that Canadian businesses gave in the publisher's survey. The criteria used by businesses to evaluate potential mobility partners and apps have sharpened and should provide strong guidance regarding products, support services, and marketing messaging.
Key Issues Addressed:
- How pervasive are mobile worker apps in today's Canadian business sector? What are the near-term growth opportunities for today's providers in the Canada mobile worker apps market?
- What positive business impacts are Canadian users of mobile worker apps experiencing? What types of barriers prevent purchase of these solutions?
- Which parties are typically involved in the application selection and deployment process? What types of third-party mobility partners-if any - are utilized in this process? What criteria are used to select these partners?
- What criteria are used by Canadian businesses to select a specific mobile B2E app?
- What is the level of interest in incorporating newer technologies such as wearables and artificial intelligence?
- How are Canada's top wireless carriers participating in this market?
Table of Contents
- Key Findings
- Survey Research Objectives
- Canada Respondents Profile
- Definition of Mobile Business Applications
- Percent of Canadian Employees Using Company-approved or Company-provided Mobile Apps
- Users of Mobile Worker Apps, by Title
- Current and Planned Deployment of Mobile Software Applications for Employees
- Pros for Providing Mobile Apps to Employees
- Cons Against Providing Mobile Apps to Employees
- Mobile Worker App Strategy Compared to Competitors’
- Employee Use of Unauthorized Mobile Apps
- Application Metrics Tracked
- Current and Planned Usage of Enterprise Mobility Management Platform
- Barriers to Enterprise Mobility Management
- Key Parties in the Mobile App Decision Process
- Preferred Strategic Partners
- Partner Selection Criteria
- Preferred Type of Mobile Business App
- App Selection Criteria
- Cloud vs. On-premise Mobile Apps Implementation
- Barriers to Cloud-based Mobile Apps
- Major Mobile Apps Being Used Today
- Tactics to Encourage App Usage
- Value of Tracking on Single Portal
- Deployment/Plans for Smart Glasses
- Deployment/Plans for Smart Watches
- Deployment/Plans Regarding Artificial Intelligence in Mobile Workforce Management (MWM) Solutions
- Deployment/Plans Regarding Artificial Intelligence in Mobilized Sales Force Automation (MSFA) Solutions
- Competitive Assessment
- Current Canada Carrier Mobile B2E Portfolios
- Transformation in the Mobile Worker Application Industry
- Bell (Canada)
- Growth Opportunity 1-EMM Partnerships
- Growth Opportunity 2-Artificial Intelligence and Machine Learning
- Growth Opportunity 3-Wearables
- Growth Opportunity 4-Vertical-specific Solutions
- Growth Opportunity 5-Professional Services
- Strategic Imperatives for Providers of Mobile Worker Apps
- The Last Word
- Legal Disclaimer
- List of Exhibits
A selection of companies mentioned in this report includes:
- Bell (Canada)