Economy, Finance and Trade in Western Europe

Western Europe is undergoing a period of uncertainty owing to the United Kingdom’s (UK) decision to leave the European Union (EU). Germany, France and the UK play a pivotal role in regional trade, which will be put to the test in a post-Brexit scenario. Investment in infrastructure is a critical component of government expenditure, resulting in major economies facing unsustainable public debt. Protectionist measures from the USA have caused many markets to seek more reliable trade partners.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on the publisher’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?

• Identify factors driving change now and in the future


• Understand motivation


• Forward-looking outlook


• Briefings and presentation should provoke lively discussion at senior level


• Take a step back from micro trends


• Get up to date estimates and comment