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Sunglasses in Taiwan

  • ID: 4604462
  • Report
  • August 2019
  • Region: Taiwan
  • 13 pages
  • Euromonitor International
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For many consumers in Taiwan, sunglasses are no longer used for their original purpose of protecting their eyes from harmful UV rays, but instead will be selected and worn for their stylish design, as a personal fashion accessory. With large numbers of Taiwanese wearing sunglass for beauty or aesthetic purposes, they are happy to buy non-prescription sunglasses, concentrating on the design, and will not care if the lenses in the sunglasses do not match their eye condition.

The author's Sunglasses in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Sunglasses in Taiwan

List of Contents and Tables
Headlines
Prospects
Fashion Is Key in Sunglasses, Driven by Celebrities and Influencers
Travel and Outdoor Activities Boosting Demand for Sunglasses
Internet Retailing Continues Gaining Share, But Health and Beauty Specialist Retailers Still Dominate
Competitive Landscape
Gucci Continues Growing To Consolidate Kering's Lead in Sunglasses
Consumers Easily Swayed by Fashion and Influencers
Travel Retail A Threat To Luxury Brands
Category Data
Table 1 Sales of Sunglasses: Volume 2014-2019
Table 2 Sales of Sunglasses: Value 2014-2019
Table 3 Sales of Sunglasses: % Volume Growth 2014-2019
Table 4 Sales of Sunglasses: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sunglasses: % Value 2014-2018
Table 6 LBN Brand Shares of Sunglasses: % Value 2015-2018
Table 7 Distribution of Sunglasses by Format: % Value 2014-2019
Table 8 Forecast Sales of Sunglasses: Volume 2019-2024
Table 9 Forecast Sales of Sunglasses: Value 2019-2024
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sunglasses: % Value Growth 2019-2024
Executive Summary
Eyewear Benefits From Fashion Trends and Wider Product Choice
Contact Lenses See Most Dynamic Growth, Thanks To Innovation
Johnson & Johnson Continues To Lead But Is Losing Share To Players Like Ginko
Consumers Look for Value and Convenience in Purchases of Eyewear
Eyewear Will Continue To Grow, Driven by Contact Lenses
Market Data
Table 12 Sales of Eyewear by Category: Volume 2014-2019
Table 13 Sales of Eyewear by Category: Value 2014-2019
Table 14 Sales of Eyewear by Category: % Volume Growth 2014-2019
Table 15 Sales of Eyewear by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Eyewear: % Value 2014-2018
Table 17 LBN Brand Shares of Eyewear: % Value 2015-2018
Table 18 Distribution of Eyewear by Format: % Value 2014-2019
Table 19 Forecast Sales of Eyewear by Category: Volume 2019-2024
Table 20 Forecast Sales of Eyewear by Category: Value 2019-2024
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
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