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Sunglasses in Sweden

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    Report

  • 18 Pages
  • June 2025
  • Region: Sweden
  • Euromonitor International
  • ID: 4604464
Sunglasses continues to be one of the more dynamic categories within eyewear in Sweden in 2025, with volume sales up on the previous year and value supported by ongoing premiumisation and gradual price increases.

The Sunglasses in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sunglasses remains one of the most dynamic categories within eyewear
  • Polarisation between high-end names and private label noted
  • Optical stores remain important, although sunglasses are also easy to purchase through other channels
PROSPECTS AND OPPORTUNITIES
  • Ongoing growth expected for sunglasses, thanks to myriad trends
  • Sustainability trends gain further visibility in sunglasses
  • Sports sunglasses tipped to see stready growth
CATEGORY DATA
  • Table 1 Sales of Sunglasses: Volume 2020-2025
  • Table 2 Sales of Sunglasses: Value 2020-2025
  • Table 3 Sales of Sunglasses: % Volume Growth 2020-2025
  • Table 4 Sales of Sunglasses: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Sunglasses: % Value 2020-2024
  • Table 6 LBN Brand Shares of Sunglasses: % Value 2021-2024
  • Table 7 Distribution of Sunglasses by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Sunglasses: Volume 2025-2030
  • Table 9 Forecast Sales of Sunglasses: Value 2025-2030
  • Table 10 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Sunglasses: % Value Growth 2025-2030
EYEWEAR IN SWEDEN
EXECUTIVE SUMMARY
  • Eyewear in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for eyewear?
MARKET DATA
  • Table 12 Sales of Eyewear by Category: Volume 2020-2025
  • Table 13 Sales of Eyewear by Category: Value 2020-2025
  • Table 14 Sales of Eyewear by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Eyewear by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Eyewear: % Value 2020-2024
  • Table 17 LBN Brand Shares of Eyewear: % Value 2021-2024
  • Table 18 Distribution of Eyewear by Format: % Value 2020-2025
  • Table 19 Forecast Sales of Eyewear by Category: Volume 2025-2030
  • Table 20 Forecast Sales of Eyewear by Category: Value 2025-2030
  • Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
  • Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources