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Sunglasses in South Africa

  • ID: 4604466
  • Report
  • July 2019
  • Region: South Africa, Africa
  • 14 pages
  • Euromonitor International
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Sunglasses continued to record stable but unimpressive retail volume growth in 2019, with actual sales almost stagnant. The dichotomy of the South African economy means that only a low proportion of affluent consumers can afford to purchase high-end branded sunglasses such as Ray-Ban and Oakley in addition to luxury brands such as Gucci and Prada, supported by celebrity endorsements. This demand is driving higher current value growth compared to retail volume.

The author's Sunglasses in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Sunglasses in South Africa

List of Contents and Tables
Non-branded and Private Label Sunglasses Appeal To Lower-income Consumers
Variety of Trends Appeal To Fashion-conscious Consumers
Parental Concern About Safety Comp
Note: Product cover images may vary from those shown
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