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Sunglasses in South Africa

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    Report

  • 16 Pages
  • February 2026
  • Region: South Africa
  • Euromonitor International
  • ID: 4604466
Value sales of sunglasses demonstrated significant growth in South Africa in 2025. Nevertheless, ongoing financial constraints are leading local consumers to become more discerning, with a heightened focus on essential expenditures such as food, housing, and healthcare; consequently, discretionary categories like sunglasses are increasingly subject to trade-offs.

This Sunglasses in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic pressures shape sunglasses trends and consumer choices in South Africa
  • Luxottica maintains lead as promotions drive sunglass sales
  • Chinese e-commerce players appeal to cost-conscious consumers
PROSPECTS AND OPPORTUNITIES
  • E-commerce and change in consumer shopping habits
  • Influx of tourists to South Africa could benefit luxury sunglasses
  • Sunglass Hut expands its reach via Woolworths
CATEGORY DATA
  • Table 1 Sales of Sunglasses: Volume 2020-2025
  • Table 2 Sales of Sunglasses: Value 2020-2025
  • Table 3 Sales of Sunglasses: % Volume Growth 2020-2025
  • Table 4 Sales of Sunglasses: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Sunglasses: % Value 2020-2024
  • Table 6 LBN Brand Shares of Sunglasses: % Value 2021-2024
  • Table 7 Distribution of Sunglasses by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Sunglasses: Volume 2025-2030
  • Table 9 Forecast Sales of Sunglasses: Value 2025-2030
  • Table 10 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Sunglasses: % Value Growth 2025-2030
EYEWEAR IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Eyewear in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for eyewear?
MARKET DATA
  • Table 12 Sales of Eyewear by Category: Volume 2020-2025
  • Table 13 Sales of Eyewear by Category: Value 2020-2025
  • Table 14 Sales of Eyewear by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Eyewear by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Eyewear: % Value 2020-2024
  • Table 17 LBN Brand Shares of Eyewear: % Value 2021-2024
  • Table 18 Distribution of Eyewear by Format: % Value 2020-2025
  • Table 19 Forecast Sales of Eyewear by Category: Volume 2025-2030
  • Table 20 Forecast Sales of Eyewear by Category: Value 2025-2030
  • Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
  • Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources