In SnapShot 114, Telecoms Pricing looks at the European MNOs have launched low cost sub-brands in their home markets. The newest introductions have happened in Italy, with TIM introducing Kena Mobile and Vodafone introducing Ho Mobile to compete with the low cost MNO Iliad Mobile (launched at the end of May).
MNOs are experimenting with sub-brands to attract new types of user (typically the youth segment) and are using the sub-brand to offer lower cost bundles, without degrading the core MNO brand, with Orange (France) using their brand for higher priced integrated bundles.
New brands are seeing particular growth in competitive markets, where a clear price proposition is provided - with the Ho Italy website being suspended due to excessive demand.
The just released SnapShot Number 114 looks at European and non-European low cost sub-brands launched in their home market. Recent launches include that of TIM in Italy with Kena Mobile and Vodafone with Ho Mobile. MNOs are experimenting with sub-brands to attract new types of user (typically the youth segment) and are using the sub-brand to offer lower cost bundles, without degrading the core MNO brand, with Orange (France) using their brand for higher priced integrated bundles.
PowerPoint 29 slides packed with information and pricing examples.
1. Introduction – The increase in MNO low cost sub brands
2. Low cost MNO sub brands in Europe
3. New low cost MNO sub brands outside Europe
4. Conclusions – The future of low cost MNO sub brands
- Boost Mobile (USA)
- Congstar (Germany)
- FONIC (Germany)
- giffgaff (UK)
- Ho (Italy)
- Kena (Italy)
- LINE Mobile (Thailand)
- MOCHE (Portugal)
- NXT LVL (South Africa)
- OTELO (Germany)
- sosh (France)
- Tuenti (Argentina, Ecuador, Peru, Spain)
- Wingo (Switzerland)
- VOXI (UK)
- YORN (Portugal)
- YNG (Norway)
The analyst researches its reports typically within a three-month period. All of its reports are based on primary and secondary research including interviews with relevant companies/operators covered in the report. The analyst also draws on its extensive in-house database and its contacts in the field of telecommunications it has established since the company was launched in 2006.
The analyst has 26-years of experience in the field of telecoms pricing both mobile and fixed. They have a network of consultants as well as a multi-lingual research team, with languages spoken French, German, Polish and Spanish.