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Ready Meals Packaging in Hong Kong, China

  • ID: 4606369
  • Report
  • May 2021
  • Region: China, Hong Kong
  • 11 Pages
  • Euromonitor International
COVID-19 had a mixed effect on ready meals packaging. There was a significant acceleration in demand growth for frozen pizza and frozen ready meals and a modest acceleration for dried ready meals, shelf stable ready meals and shelf stable soup, while demand for chilled ready meals declined. This reflects the fact that frozen and shelf stable offerings have a longer shelf life than chilled products. Longevity became more important to consumers during 2020 due to fears of supply-chain disruption.

The publisher's Ready Meals Packaging in Hong Kong, China report offers insight into key trends and developments driving packaging across the category. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.

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Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2020 IMPACT
  • Pandemic has a mixed impact on ready meals, with frozen ready meals and pizza the main beneficiaries
  • Frozen food manufacturers incorporate fully transparent areas into their packaging
  • Manufacturers leverage attractive visuals to drive impulse purchases

RECOVERY AND OPPORTUNITIES
  • Demand will shift from frozen to chilled ready meals during 2021, as shelf life becomes less important to consumers
  • Folding cartons will continue to grow in popularity, as manufacturers seek to create stronger visual branding
Note: Product cover images may vary from those shown