The Corporate Reputation of Pharma Companies, 2017 - The Patient Perspective - Respiratory Edition

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Patient Groups Specialising in Respiratory Conditions are Generally Positive about the Pharmaceutical Industry - But Have Begun to Worry about Industry R&D

FEATURED COMPANIES

  • AstraZeneca
  • Bayer
  • Boehringer-Ingelheim
  • Chiesi Farmaceutici
  • GSK
  • Merck & Co/MSD
  • MORE
  • The views of 49 respiratory patient groups.
  • Drawn from a November 2017-February 2018 survey.

State of relationships between respiratory patient groups and the pharmaceutical industry

42% of the respiratory patient groups respondent to the 2017 'Corporate Reputation of Pharma' survey stated that pharma industry’s overall corporate reputation was “Excellent” or “Good” that year. Though down on the equivalent 2016 figure of 51%, the 2017 figure from respiratory patient groups was on a par with that reported by the full respondent body of 1,330 patient groups therapy wide.

Respiratory patient groups felt (more so than patient groups from most other therapy areas) that the pharmaceutical industry performed all its key activities well in 2017. The three graphs below show generally positive attitudes from respiratory patient groups to three examples of these pharma activities: patient centricity; patient information; and transparency in the funding of external healthcare stakeholders.

Respiratory patient groups do worry about industry R&D, though

However, respiratory patient groups were less certain in 2017 than in the previous year (2016) that pharma was innovating well, and generating high-quality products, of use to patients.

53% of respiratory patient groups in 2017 regarded the industry as “Excellent” or “Good” at innovation, versus 62% in 2016.
64% in 2017 regarded the industry as “Excellent” or “Good” at producing high-quality products, against 77% in 2016.

How pharma could improve: some comments from respiratory patient groups...

Despite expressing a reasonable amount of satisfaction with pharma, 2017’s respondent respiratory patient groups made a number of comments and suggestions as to how companies could further improve corporate reputation. For example:

Improving patient centricity, through greater engagement with patient groups.

“Tukea vertaistapaamisiamme, jakaen niissä tietoa, kysyä käyttäjäkokemuksia, kartoittaa toiveita ja odotuksia lääkekehitysprosesseissa.” (“Supporting our peer meetings; distributing information at the meetings; asking about user experiences. Surveying wishes and expectations during the medication-development processes.”) - National respiratory-conditions patient group, Finland

Improving integrity, by having honest and open partnerships with patient groups.

"Sponsorship and partnership - with transparency.” - National respiratory-conditions patient group, Canada

Improving transparency when funding healthcare stakeholders, through publicising the funding of these stakeholders.

“Have a clear and publicised process on how donations to patient groups are awarded - process and criteria.” - National respiratory-conditions patient group, UK

Improving R&D output and access to medicines, through engaging patients in R&D decision-making.

“Proposer différentes formes de produits aux patients afin de déterminer lesquels sont les plus pratiques.” (“Propose different forms of products to patients, to determine which are the most practical.”) - National respiratory-conditions patient group, France

So, how did the companies perform at corporate reputation in 2017, in the viewpoints of patient groups specialising in respiratory conditions?

Ranking at corporate reputation is measured by patient groups familiar with a company.

  • GSK was ranked overall 1st out of 11 companies for corporate reputation in 2017 by the 38 respondent respiratory patient groups familiar with the company (GSK had been ranked overall 1st out of 11 companies in 2016, and overall 2nd out of 15 companies in 2015). In 2017, GSK was also ranked 1st for six of the 12 individual indicators of corporate reputation.
  • Boehringer Ingelheim was ranked overall 2nd out of 11 companies for corporate reputation in 2017 by the 37 respondent respiratory patient groups familiar with the company (an improvement on its overall ranking in both 2016 and 2015). The company was ranked 1st in 2017 for five of the 12 individual indicators of corporate reputation. Boehringer Ingelheim's respondent patient-group partners also awarded the company an impressive Net Promoter Score (NPS is a measure of satisfaction with a company) of +47.1%—the highest received by any of the 11 companies featured in the 2017 respiratory Corporate-Reputation analysis.
  • AstraZeneca was ranked overall 3rd out of 11 companies for corporate reputation in 2017 by the 34 respondent respiratory patient groups familiar with the company (on a par with its overall rank in 2016, and a significant improvement on that of 2015). AstraZeneca was ranked 1st in 2017 for one of the 12 individual indicators of corporate reputation.
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FEATURED COMPANIES

  • AstraZeneca
  • Bayer
  • Boehringer-Ingelheim
  • Chiesi Farmaceutici
  • GSK
  • Merck & Co/MSD
  • MORE

1 Executive Summary
5 The Relationships That Respiratory Patient Groups Have With Pharma, 2017
8 Industry-Wide Findings From Respiratory Patient Groups, 2017
14 Rankings Of The 11 Pharma Companies, 2017 V. 2016 Among Respiratory Patient Groups Familiar With The Companies
22 Positionings Of Nine Pharma Companies, 2017 V. 2016 Among Respiratory Patient Groups That Work/Partner With The Companies
30 Profiles Of The 11 Companies, 2017

Appendices
I. Respiratory Patient Groups: Their Views On Pharma and Their Recommendations For Improvement
II. Profiles Of The 49 Respondent Respiratory Patient Groups, 2017

Tables and Charts

The Corporate Reputation Of The Pharmaceutical Industry From The Perspective of Respiratory Patient Groups, 2015-2017
Profile Of The 49 Respiratory Patient Groups, 2017, By Specialty
The Number Of Respiratory Patient Groups Familiar, And Partnering, With The 11 Companies, 2017
The Ways In Which Pharmaceutical Companies Help Their Respiratory Patient-Group Partners, 2017
The Corporate Reputation Of The Pharmaceutical Industry, 2017 V. 2016—Compared With That Of Eight Other Healthcare Sectors, According To Respiratory Patient Groups
The Views That Respiratory Patient Groups Have On The Pharmaceutical Industry’s
Efficacy At The Indicators Of Corporate Reputation, 2017—Chart And Table
The Views That Respiratory Patient Groups Have On The Pharmaceutical Industry’s
Efficacy At The Indicators Of Corporate Reputation 2017 V. 2016, V. Patient Groups Of AllTherapy Areas 2017
The Views That Respiratory Patient Groups Have On The Pharmaceutical Industry’s Efficacy At Indicators Of Corporate Reputation, Plus The Specific Activity Of Innovation,
2017, Compared With The Views Of Patient Groups From 21 Other Therapy Areas, Plus All
Respondent Patient Groups (All Therapy Areas)—Analysis By Each Indicator
Rankings Of 11 Individual Pharma Companies, 2017 V. 2016 (According To Respiratory Patient Groups Familiar With The Company)
Positionings Of 9 Individual Pharma Companies, 2017 V. 2016 (According To Respiratory Patient Groups That Work/Partner With The Company)
Profiles Of The 9 Companies, 2017

Charts and Tables:
Number Of Respiratory Patient Groups Claiming Familiarity With The Company, 2017. 
Number Of Respiratory Patient Groups Saying That They Had A Working Relationship With The Company, 2017.
Company Performance Scores Among Respiratory Patient Groups Familiar With The Company, And Which Worked With The Company, For Each Of The 12 Indicators Of Corporate Reputation, 2017.
Percentage Of The Respiratory Patient Groups That Worked With The Company, But Which Also Worked With Other Companies, 2017.
Profile Of Respondent Respiratory Patient Groups Familiar With The Company, 2017: Country Headquarters; Geographic Remit; And The Ways In Which The Company Helps The Respiratory Patient Groups That Partner With It.
The Company’s Pcris (Patient Corporate Reputation Index) For Each Of The 12 Indicators—As Assessed By Respiratory Patient Groups Familiar With The Company, 2017 V. 2016 V. 2015.
Overall Rankings For The Company According To Respiratory Patient Groups Familiar With The Company, 2017.
Overall Positionings For The Company—According To Respiratory Patient Groups That Work With The Company, 2017.
Company Rankings For Each Of The 12 Indicators—According To Respiratory Patient Groups Familiar, Or Working, With The Company, 2017 V. 2016. 

The 11 Companies

  • Astrazeneca
  • Bayer
  • Boehringer Ingelheim
  • Chiesi Farmaceutici
  • GSK
  • Merck & Co/MSD
  • Novartis
  • Pfizer
  • Roche/Genentech
  • Sanofi
  • Teva
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  • AstraZeneca
  • Bayer
  • Boehringer-Ingelheim
  • Chiesi Farmaceutici
  • GSK
  • Merck & Co/MSD
  • Novartis
  • Pfizer
  • Roche (Genentech in the US)
  • Sanofi
  • Teva
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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