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Cognitive Media Market by Technology (Deep Learning & Machine Learning, NLP), Application (Content Management, Network Optimization, Predictive Analysis), Component, Deployment, Enterprise Size, and Region - Global Forecast to 2023

  • ID: 4607514
  • Report
  • Region: Global
  • 166 Pages
  • Markets and Markets
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This Report Forecasts the Global Cognitive Media Market Size to grow From USD 551.4 Million in 2018 to USD 1,839.1 Million by 2023, at a Compound Annual Growth Rate (CAGR) of 27.2% During the Forecast Period.

FEATURED COMPANIES

  • Acrolinx
  • Axle.AI
  • Crimson Hexagon
  • Kenshoo
  • Newsrx
  • Soundhound Inc.
  • MORE

The global cognitive media market to grow at a CAGR of 27.2% during the forecast period

This report forecasts the global cognitive media market size to grow from USD 551.4 million in 2018 to USD 1,839.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 27.2% during the forecast period. Major growth drivers of the cognitive media market include an increasing adoption of the cognitive computing technology for various applications in the media industry and the automation of workflows. The lack of regulatory standardization and AI skilled experts, however, could affect the adoption of the AI technology in the emerging economies, which, in turn, may restrain the market growth.

Predictive analysis segment to grow at the highest CAGR during the forecast period

In the cognitive media market by application, there are segments such as, content management, network optimization, personalization and recommendation, predictive analysis, security management, and others. The predictive analysis application segment will grow at the highest CAGR, as it offers optimized media scheduling, better targeted advertising, and effective content recommendations to media enterprises.

APAC to grow at the highest CAGR during the forecast period

Among regions, APAC is expected to grow at the highest CAGR in the global cognitive media market during the forecast period. Media and entertainment enterprises’ increasing investments in APAC to improve efficiency and minimize cost of operations, and an increasing demand for cognitive tools and solutions will drive the adoption of cognitive computing technology in the APAC media market.
In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the Cognitive media market.

  • By Company Type: Tier I: 34%, Tier II: 40%, and Tier III: 26%
  • By Designation: C-Level: 24%, Director Level: 36%, and Others: 40%
  • By Region: North America: 34%, EMEA: 24%, and APAC: 42%

Research Coverage

The report segments the global cognitive media market by technology, application, component, enterprise size, deployment mode, and region. The technology segment of the cognitive media market includes deep learning and machine learning, and natural language processing. The application segment includes content management, network optimization, recommendations and personalization, customer retention, predictive analysis, security management and other applications. The component segment includes solution and services. The cognitive media market by enterprise size has Small and Medium-sized Enterprises (SMEs) and large enterprises segments. The market by deployment mode has the cloud and on-premises categories. The report covers the cognitive media market in 5 major regions: North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America.

The report would help the market leaders and new entrants in the global cognitive media market in the following ways:

  • The report segments the market into various subsegments, hence it covers the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across various applications and regions.
  • The report helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
  • The report helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Acrolinx
  • Axle.AI
  • Crimson Hexagon
  • Kenshoo
  • Newsrx
  • Soundhound Inc.
  • MORE

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

4.1 Attractive Opportunities in the Cognitive Media Market
4.2 Market Top 3 Applications
4.3 Market Top 3 Services and Regions
4.4 Market Potential, By Region
4.5 Market By Deployment Mode
4.6 Market By Region

5 Market Overview and Industry Trends

5.1 Introduction
5.2 Market Dynamics
       5.2.1 Drivers
                5.2.1.1 Automation of Workflow in the Media Sector With the Help of Cognitive Computing
                5.2.1.2 Increasing Demand for Improved Content Creation Drives the Adoption of Cognitive Computing
                5.2.1.3 Utilization of Cognitive Computing to Combat the Increasing Pressure for Detecting Illegal Content
                5.2.1.4 Increasing Number of AI Startups in the Media Industry is Paving the Way for Intense Competition
       5.2.2 Restraints
                5.2.2.1 Slow Digitalization Rate Affects the Adoption of the Cognitive Computing Technology in Emerging Economies
       5.2.3 Opportunities
                5.2.3.1 Increasing Investments in the Media Sector
                5.2.3.2 Cognitive Computing Can Generate New Revenue Streams for Media Companies
       5.2.4 Challenges
                5.2.4.1 Lack of Skilled AI Experts
                5.2.4.2 Lack of Regulations and Standards to Manage the Increasing Unstructured Data
5.3 Use Cases
       5.3.1 Introduction
                5.3.1.1 Use Case: Scenario 1
                5.3.1.2 Use Case: Scenario 2
                5.3.1.3 Use Case: Scenario 3
                5.3.1.4 Use Case: Scenario 4
                5.3.1.5 Use Case: Scenario 5
                5.3.1.6 Use Case: Scenario 6
5.4 Regulatory Implications
       5.4.1 Introduction
       5.4.2 Sarbanes-Oxley Act 2002
       5.4.3 General Data Protection Regulation
       5.4.4 Basel

6 Cognitive Media Market, By Technology

6.1 Introduction
6.2 Deep Learning and Machine Learning
6.3 Natural Language Processing

7 Market By Application

7.1 Introduction
7.2 Content Management
7.3 Network Optimization
7.4 Recommendation and Personalization
7.5 Customer Retention
7.6 Predictive Analysis
7.7 Security Management
7.8 Others

8 Cognitive Media Market, By Component

8.1 Introduction
8.2 Solutions
       8.2.1 Software Tools
       8.2.2 Platforms
8.3 Services
       8.3.1 Support and Maintenance
       8.3.2 Deployment and Integration
       8.3.3 Training and Consulting

9 Cognitive Media Market, By Deployment Mode

9.1 Introduction
9.2 Cloud
9.3 On-Premises

10 Market By Enterprise Size

10.1 Introduction
10.2 Small and Medium-Sized Enterprises
10.3 Large Enterprises

11 Cognitive Media Market, By Region

11.1 Introduction
11.2 North America
        11.2.1 United States
        11.2.2 Canada
11.3 Europe
        11.3.1 United Kingdom
        11.3.2 Germany
        11.3.3 France
        11.3.4 Rest of Europe
11.4 Asia Pacific
        11.4.1 China
        11.4.2 Japan
        11.4.3 India
        11.4.4 Rest of Asia Pacific
11.5 Middle East and Africa
        11.5.1 United Arab Emirates
        11.5.2 South Africa
        11.5.3 Rest of Middle East and Africa
11.6 Latin America
        11.6.1 Brazil
        11.6.2 Mexico
        11.6.3 Rest of Latin America

12 Competitive Landscape

12.1 Overview
12.2 Top Players Operating in the Cognitive Media Market
12.3 Competitive Scenario
        12.3.1 New Product/Service Launches and Product/Service Enhancements
        12.3.2 Agreements and Partnerships
        12.3.3 Acquisitions
        12.3.4 Business Expansions

13 Company Profiles

13.1 Introduction
13.2 IBM
13.3 Google
13.4 AWS
13.5 Microsoft
13.6 Salesforce
13.7 Adobe
13.8 Baidu
13.9 Nvidia
13.10 Veritone
13.11 Albert
13.12 Crimson Hexagon
13.13 Newsrx
13.14 Bytedance
13.15 Valossa
13.16 Soundhound Inc.
13.17 Kenshoo
13.18 Zeta Global
13.19 Kitewheel
13.20 Clarifai
13.21 Spotad
13.22 Video Intelligence AG
13.23 Trendkite
13.24 Emarsys
13.25 Axle.AI
13.26 Miq
13.27 Acrolinx
13.28 Phrasee

14 Appendix

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Global Cognitive Media Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y%)
Table 3 Total Amount Invested in Artificial Intelligence Startups During 2010–2015 Worldwide
Table 4 Cognitive Media Market Size, By Technology, 2016–2023 (USD Million)
Table 5 Deep Learning and Machine Learning: Market Size By Region, 2016–2023 (USD Million)
Table 6 Natural Language Processing: Market Size By Region, 2016–2023 (USD Million)
Table 7 Cognitive Media Market Size, By Application, 2016–2023 (USD Million)
Table 8 Content Management: Market Size By Region, 2016–2023 (USD Million)
Table 9 Network Optimization: Market Size By Region, 2016–2023 (USD Million)
Table 10 Recommendation and Personalization: Market Size By Region, 2016–2023 (USD Million)
Table 11 Customer Retention: Market Size By Region, 2016–2023 (USD Million)
Table 12 Predictive Analysis: Market Size By Region, 2016–2023 (USD Million)
Table 13 Security Management: Market Size By Region, 2016–2023 (USD Million)
Table 14 Others: Market Size By Region, 2016–2023 (USD Million)
Table 15 Cognitive Media Market Size, By Component, 2016–2023 (USD Million)
Table 16 Solutions: Market Size By Type, 2016–2023 (USD Million)
Table 17 Software Tools Market Size, By Region, 2016–2023 (USD Million)
Table 18 Platforms Market Size, By Region, 2016–2023 (USD Million)
Table 19 Services: Market Size By Type, 2016–2023 (USD Million)
Table 20 Support and Maintenance Market Size, By Region, 2016–2023 (USD Million)
Table 21 Deployment and Integration Market Size, By Region, 2016–2023 (USD Million)
Table 22 Training and Consulting Market Size, By Region, 2016–2023 (USD Million)
Table 23 Cognitive Media Market Size, By Deployment Mode, 2016–2023 (USD Million)
Table 24 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 25 On-Premises: Market Size By Region, 2016–2023 (USD Million)
Table 26 Cognitive Media Market Size, By Enterprise Size, 2016–2023 (USD Million)
Table 27 Small and Medium-Sized Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 28 Large Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 29 Global Cognitive Media Market Size, By Region, 2016–2023 (USD Million)
Table 30 Major Media Agencies in North America, Till January 2018
Table 31 North America: Market Size By Country, 2016–2023 (USD Million)
Table 32 North America: Market Size By Technology, 2016–2023 (USD Million)
Table 33 North America: Market Size By Application, 2016–2023 (USD Million)
Table 34 North America: Market Size By Component, 2016–2023 (USD Million)
Table 35 North America: Market Size By Solution, 2016–2023 (USD Million)
Table 36 North America: Market Size By Service, 2016–2023 (USD Million)
Table 37 North America: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 38 North America: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 39 Major Media Agencies in Europe, Till January 2018
Table 40 Europe: Cognitive Media Market Size, By Country, 2016–2023 (USD Million)
Table 41 Europe: Market Size By Technology, 2016–2023 (USD Million)
Table 42 Europe: Market Size By Application, 2016–2023 (USD Million)
Table 43 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 44 Europe: Market Size By Solution, 2016–2023 (USD Million)
Table 45 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 46 Europe: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 47 Europe: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 48 Major Media Agencies in Asia Pacific, Till January 2018
Table 49 Asia Pacific: Cognitive Media Market Size, By Country, 2016–2023 (USD Million)
Table 50 Asia Pacific: Market Size By Technology, 2016–2023 (USD Million)
Table 51 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
Table 52 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size By Solution, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 55 Asia Pacific: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 56 Asia Pacific: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 57 Major Media Agencies in Middle East and Africa, Till January 2018
Table 58 Middle East and Africa: Cognitive Media Market Size, By Country, 2016–2023 (USD Million)
Table 59 Middle East and Africa: Market Size By Technology, 2016–2023 (USD Million)
Table 60 Middle East and Africa: Market Size By Application, 2016–2023 (USD Million)
Table 61 Middle East and Africa: Market Size By Component, 2016–2023 (USD Million)
Table 62 Middle East and Africa: Market Size By Solution, 2016–2023 (USD Million)
Table 63 Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
Table 64 Middle East and Africa: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 65 Middle East and Africa: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 66 Major Media Agencies in Latin America, Till January 2018
Table 67 Latin America: Cognitive Media Market Size, By Country, 2016–2023 (USD Million)
Table 68 Latin America: Market Size By Technology, 2016–2023 (USD Million)
Table 69 Latin America: Market Size By Application, 2016–2023 (USD Million)
Table 70 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 71 Latin America: Market Size By Solution, 2016–2023 (USD Million)
Table 72 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 73 Latin America: Market Size By Deployment Mode, 2016–2023 (USD Million)
Table 74 Latin America: Market Size By Enterprise Size, 2016–2023 (USD Million)
Table 75 Market Ranking for Cognitive Media Market, 2018
Table 76 New Product/Service Launches and Product/Service Enhancements, 2015–2018
Table 77 Agreements and Partnerships, 2016–2018
Table 78 Acquisitions, 2015–2018
Table 79 Business Expansions, 2016–2018

List of Figures

Figure 1 Global Cognitive Media Market Segmentation
Figure 2 Global Market Regional Scope
Figure 3 Cognitive Media Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 North America is Estimated to Have the Highest Market Share in 2018
Figure 9 Cognitive Media Market Snapshot, By Technology, 2017
Figure 10 Market Snapshot By Application, 2017
Figure 11 Market Snapshot By Component, 2017
Figure 12 Market Snapshot By Solution, 2017
Figure 13 Market Snapshot By Service, 2017
Figure 14 Market Snapshot By Deployment Mode, 2017
Figure 15 Market Snapshot By Enterprise Size, 2017
Figure 16 The Global Cognitive Media Market is Expected to Witness Significant Growth During the Forecast Period
Figure 17 Predictive Analysis Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Support and Maintenance, and North America are Estimated to Hold the Highest Market Shares in the Cognitive Media Market in 2018
Figure 19 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 Cloud Deployment Mode is Expected to Hold the Larger Market Size During the Forecast Period
Figure 21 North America is Estimated to Have the Highest Market Share in 2018
Figure 22 Market Investment Scenario: Asia Pacific is Expected to Be the Best Region for Investment During the Forecast Period
Figure 23 Cognitive Media Market: Drivers, Restraints, Opportunities, and Challenges
Figure 24 Cognitive Computing Capabilities By Number of Transactions (2012-2015)
Figure 25 Natural Language Processing Technology is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 26 Predictive Analysis Application is Expected to Witness the Highest CAGR During the Forecast Period
Figure 27 Services Segment is Expected to Exhibit A Higher CAGR During the Forecast Period
Figure 28 Platforms Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 29 Support and Maintenance Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Cloud Deployment Mode is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 31 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 32 North America is Estimated to Account for the Largest Market Size in 2018
Figure 33 Asia Pacific is Expected to Register the Highest CAGR During the Forecast Period
Figure 34 Worldwide Media Spending, By Region, 2018
Figure 35 North America: Market Snapshot
Figure 36 North America: Cognitive Media Market, By Application
Figure 37 Europe: Market By Application
Figure 38 Asia Pacific: Market Snapshot
Figure 39 Asia Pacific: Market By Application
Figure 40 Middle East and Africa: Market By Application
Figure 41 Latin America: Cognitive Media Market, By Application
Figure 42 Key Developments By Leading Players in the Cognitive Media Market During 2015–2018
Figure 43 IBM: Company Snapshot
Figure 44 IBM: SWOT Analysis
Figure 45 Google: Company Snapshot
Figure 46 Google: SWOT Analysis
Figure 47 AWS: Company Snapshot
Figure 48 AWS: SWOT Analysis
Figure 49 Microsoft: Company Snapshot
Figure 50 Microsoft: SWOT Analysis
Figure 51 Salesforce: Company Snapshot
Figure 52 Salesforce: SWOT Analysis
Figure 53 Adobe: Company Snapshot
Figure 54 Adobe: SWOT Analysis
Figure 55 Baidu: Company Snapshot
Figure 56 Baidu: SWOT Analysis
Figure 57 Nvidia: Company Snapshot
Figure 58 Veritone: Company Snapshot
Figure 59 Albert: Company Snapshot

Note: Product cover images may vary from those shown
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  • IBM
  • Google
  • AWS
  • Microsoft
  • Salesforce
  • Adobe
  • Baidu
  • Nvidia
  • Veritone
  • Albert
  • Crimson Hexagon
  • Newsrx
  • Bytedance
  • Valossa
  • Soundhound Inc.
  • Kenshoo
  • Zeta Global
  • Kitewheel
  • Clarifai
  • Spotad
  • Video Intelligence AG
  • Trendkite
  • Emarsys
  • Axle.AI
  • Miq
  • Acrolinx
  • Phrasee
Note: Product cover images may vary from those shown
6 of 6
Note: Product cover images may vary from those shown
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