+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Sunglasses in Japan

  • PDF Icon

    Report

  • 17 Pages
  • June 2025
  • Region: Japan
  • Euromonitor International
  • ID: 4612545
Value sales of sunglasses are set to increase in Japan in 2025. As the use of sunglasses becomes more commonplace for both fashion and functionality, the potential importance of such products in everyday life is increasingly being recognised. In Japan, the adoption of sunglasses for daily use reached 11.4% in 2025, according to the Voice of the Consumers: Health and Nutrition 2025. Although this percentage is lower than the global average of 25.

The Sunglasses in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sunglasses market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • The ongoing normalisation of sunglasses
  • Luxottica Japan Co Ltd leads, but local players become a threat
  • Sunglasses stores emerge as sunglasses market expands
PROSPECTS AND OPPORTUNITIES
  • Inbound demand drives growth of sunglasses
  • Launch of upcycled sunglasses brands
  • Sports eyewear on the rise - especially for children
CATEGORY DATA
  • Table 1 Sales of Sunglasses: Volume 2020-2025
  • Table 2 Sales of Sunglasses: Value 2020-2025
  • Table 3 Sales of Sunglasses: % Volume Growth 2020-2025
  • Table 4 Sales of Sunglasses: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Sunglasses: % Value 2020-2024
  • Table 6 LBN Brand Shares of Sunglasses: % Value 2021-2024
  • Table 7 Distribution of Sunglasses by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Sunglasses: Volume 2025-2030
  • Table 9 Forecast Sales of Sunglasses: Value 2025-2030
  • Table 10 Forecast Sales of Sunglasses: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Sunglasses: % Value Growth 2025-2030
EYEWEAR IN JAPAN
EXECUTIVE SUMMARY
  • Eyewear in 2025: The big picture
  • 2025 key trends
  • Competitive landscape
  • Retail developments
  • What next for eyewear?
MARKET DATA
  • Table 12 Sales of Eyewear by Category: Volume 2020-2025
  • Table 13 Sales of Eyewear by Category: Value 2020-2025
  • Table 14 Sales of Eyewear by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Eyewear by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Eyewear: % Value 2020-2024
  • Table 17 LBN Brand Shares of Eyewear: % Value 2021-2024
  • Table 18 Distribution of Eyewear by Format: % Value 2020-2025
  • Table 19 Forecast Sales of Eyewear by Category: Volume 2025-2030
  • Table 20 Forecast Sales of Eyewear by Category: Value 2025-2030
  • Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2025-2030
  • Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
  • Summary 1 Research Sources