Global Overview of Megacities

Over half of the world’s megacities are located in Asia Pacific, with China accounting for nearly a fifth in 2017. Over 2017-2030, six new cities are expected to join the megacity scene, with most being in developing markets, mainly in Africa. Despite the economic growth anticipated in developing markets, absolute economic size, wealth and consumer affluence will still largely be led by developed megacities in 2030.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future


• Understand motivation


• Forward-looking outlook


• Briefings and presentation should provoke lively discussion at senior level


• Take a step back from micro trends


• Get up to date estimates and comment