The growth of the global tea market is driven by increase in health-related concerns of people, which is shifting their attention from carbonated drinks to tea. Furthermore, rise in café culture, growth in disposable income, change in tastes of people, and introduction of additional healthy ingredients in tea by different market players are some other factors that drive the growth of the market. However, increase in cost of raw materials due to unpredictable weather, high cost of production, and increase in trend of coffee consumption are expected to hamper the growth of market during the forecast period. Growth in demand from health-conscious young population and introduction of new flavor & variety are anticipated to provide lucrative opportunities for expansion the market.
The report segments the global tea market based on type, packaging, distribution channel, application, and geography. By type, the market is divided into green tea, black tea, oolong tea, dark tea, and others. On the basis of packaging, it is fragmented into plastic containers, loose tea (packets & pouches), paper boards, aluminum tin, and tea bags. By distribution channel, it is categorized into supermarkets/hypermarkets, specialty stores, convenience stores, online stores, and others. Applications covered in the study include residential and commercial. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The major strategies adopted by key players to expand their business include new product launches and expansion in untapped regions.
The market players profiled in the study are as follows:
Tata Global Beverages
Associated British Foods Plc.
Apeejay Surrendra Group
Bettys & Taylors Group Ltd.
ITO EN Inc.
KEY BENEFITS FOR STAKEHOLDERS
This report provides an extensive analysis of the current trends and emerging estimations & dynamics in the global tea market from 2016 to 2023, in terms of value and volume.
Detailed analysis of the market by type helps understand the different types of tea products that are currently in use, and the variants that are expected to gain prominence in the future.
Porter’s Five Forces analysis highlights the potency of buyers and suppliers to offer a competitive advantage to stakeholders to make profit-oriented business decisions and help strengthen their supplier & buyer network.
Extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
Market share for all segments with respect to each geography is detailed in the report, which helps understand the trends in the industry.
KEY MARKET SEGMENTS
Others (White Tea, Dark Tea, and Yellow Tea)
Loose Tea (Packets & Pouches)
By Distribution Channel
Rest of the Europe
Rest of the Asia-Pacific
Rest of the LAMEA
OTHER KEY PLAYERS
Mighty Leaf Tea Company
Numi Organic Tea
The Republic of Tea
Tazo Tea Company
Celestial Seasonings, Inc.
Harney and Sons
M. M. Ispahani Limited
*The above list of players are not profiled in the report, but can be added as per client interest.
1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS FOR STAKEHOLDERS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY
1.4.1. Secondary Research
1.4.2. Primary Research
1.4.3. Analyst Tool & Model
CHAPTER 2. EXECUTIVE SUMMARY
2.1. KEY FINDINGS OF THE STUDY
2.2. CXO PERSPECTIVES
CHAPTER 3. MARKET OVERVIEW
3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS
3.2.1. Top Investment Pockets
3.2.2. Top winning strategies
3.3. PORTERS FIVE FORCES ANALYSIS
3.3.1. Bargaining Power of Suppliers
3.3.2. Bargaining Power of Buyers
3.3.3. Threat of Substitution
3.3.4. Threat of New Entrants
3.3.5. Competitive Rivalry
3.4. MARKET DYNAMICS
220.127.116.11. Health benefits associated with tea
18.104.22.168. Increasing awareness among people for losing weight
22.214.171.124. Expanding retail market
126.96.36.199. Impact analysis
188.8.131.52. Volatility in raw material prices
184.108.40.206. Growing coffee consumption
220.127.116.11. Impact analysis
18.104.22.168. Introduction of new flavors
22.214.171.124. Decreasing demand for carbonated drinks
126.96.36.199. Impact analysis
3.5. REGULATION ANALYSIS
3.6. MARKET SHARE ANALYSIS, 2016 (%)
CHAPTER 4. GLOBAL TEA MARKET, BY TYPE
4.1.1. Market Size and Forecast
4.2. GREEN TEA
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.2.2. Market Size and Forecast
4.3. BLACK TEA
4.3.1. Key Market Trends, Growth Factors and Opportunities
4.3.2. Market Size and Forecast
4.4. OOLONG TEA
4.4.1. Key Market Trends, Growth Factors and Opportunities
4.4.2. Market Size and Forecast
4.5. FRUIT/HERBAL TEA
4.5.1. Key Market Trends, Growth Factors and Opportunities
4.5.2. Market Size and Forecast
4.6.1. Key Market Trends, Growth Factors and Opportunities
4.6.2. Market Size and Forecast
CHAPTER 5. GLOBAL TEA MARKET, BY PACKAGING
5.1.1. Market Size and Forecast
5.2. PLASTIC CONTAINERS
5.2.1. Key Market Trends, Growth Factors and Opportunities
5.2.2. Market Size and Forecast
5.3. LOOSE TEA
5.3.1. Key Market Trends, Growth Factors and Opportunities
5.3.2. Market Size and Forecast
5.4. PAPER BOARDS
5.4.1. Key Market Trends, Growth Factors and Opportunities
5.4.2. Market Size and Forecast
5.5. ALUMINUM TIN
5.5.1. Key Market Trends, Growth Factors and Opportunities
5.5.2. Market Size and Forecast
5.6. TEA BAGS
5.6.1. Key Market Trends, Growth Factors and Opportunities
5.6.2. Market Size and Forecast
CHAPTER 6. GLOBAL TEA MARKET, BY DISTRIBUTION CHANNEL
6.1.1. Market Size and Forecast
6.2.1. Key Market Trends, Growth Factors and Opportunities
6.2.2. Market Size and Forecast
6.3. SPECIALTY STORES
6.3.1. Key Market Trends, Growth Factors and Opportunities
6.3.2. Market Size and Forecast
6.4. CONVENIENCE STORES
6.4.1. Key Market Trends, Growth Factors and Opportunities
6.4.2. Market Size and Forecast
6.5. ONLINE STORES
6.5.1. Key Market Trends, Growth Factors and Opportunities
6.5.2. Market Size and Forecast
6.6.1. Key Market Trends, Growth Factors and Opportunities
6.6.2. Market Size and Forecast
CHAPTER 7. GLOBAL TEA MARKET, BY APPLICATION
7.1.1. Market Size and Forecast
7.2.1. Key Market Trends, Growth Factors and Opportunities
7.2.2. Market Size and Forecast
7.3.1. Key Market Trends, Growth Factors and Opportunities
7.3.2. Market Size and Forecast
CHAPTER 8. GLOBAL TEA MARKET, BY GEOGRAPHY
8.1.1. Market Size and Forecast
8.2. NORTH AMERICA
8.2.1. Key Market Trends, Growth Factors and Opportunities
8.2.2. Market Size and Forecast
188.8.131.52. Market size and forecast, by type
184.108.40.206. Market size and forecast, by type
220.127.116.11. Market size and forecast, by type
8.3.1. Key Market Trends, Growth Factors and Opportunities
8.3.2. Market Size and Forecast
18.104.22.168. Market size and forecast, by type
22.214.171.124. Market size and forecast, by type
126.96.36.199. Market size and forecast, by type
188.8.131.52. Market size and forecast, by type
184.108.40.206. Market size and forecast, by type
220.127.116.11. Market size and forecast, by type
8.3.9. Rest of the Europe
18.104.22.168. Market size and forecast, by type
8.4.1. Key Market Trends, Growth Factors and Opportunities
8.4.2. Market Size and Forecast
22.214.171.124. Market size and forecast, by type
126.96.36.199. Market size and forecast, by type
188.8.131.52. Market size and forecast, by type
8.4.6. South Korea
184.108.40.206. Market size and forecast, by type
220.127.116.11. Market size and forecast, by type
18.104.22.168. Market size and forecast, by type
8.4.9. Rest of Asia-Pacific
22.214.171.124. Market size and forecast, by type
8.5.1. Key Market Trends, Growth Factors and Opportunities
8.5.2. Market Size and Forecast
126.96.36.199. Market size and forecast, by type
8.5.4. South Africa
188.8.131.52. Market size and forecast, by type
184.108.40.206. Market size and forecast, by type
220.127.116.11. Market size and forecast, by type
18.104.22.168. Market size and forecast, by type
8.5.8. Rest of the LAMEA
22.214.171.124. Market size and forecast, by type
CHAPTER 9. COMPANY PROFILES
9.1. TATA GLOBAL BEVERAGES
9.1.1. Company Overview
9.1.2. Company Snapshot
9.1.3. Operating Business Segments
9.1.4. Business Performance
9.1.5. Key Strategic Moves and Developments
9.2.1. Company Overview
9.2.2. Company Snapshot
9.2.3. Operating Business Segments
9.2.4. Business Performance
9.2.5. Key Strategic Moves and Developments
9.3. ASSOCIATED BRITISH FOODS PLC.
9.3.1. Company Overview
9.3.2. Company Snapshot
9.3.3. Operating Business Segments
9.3.4. Business Performance
9.3.5. Key Strategic Moves and Developments
9.4.1. Company Overview
9.4.2. Company Snapshot
9.4.3. Operating Business Segments
9.4.4. Business Performance
9.4.5. Key Strategic Moves and Developments
9.5.1. Company Overview
9.5.2. Company Snapshot
9.5.3. Operating Business Segments
9.5.4. Business Performance
9.5.5. Key Strategic Moves and Developments
9.6. BARRY'S TEA
9.6.1. Company Overview
9.6.2. Company Snapshot
9.6.3. Operating Business Segments
9.6.4. Business Performance
9.6.5. Key Strategic Moves and Developments
9.7. APEEJAY SURRENDRA GROUP
9.7.1. Company Overview
9.7.2. Company Snapshot
9.7.3. Operating Business Segments
9.7.4. Business Performance
9.7.5. Key Strategic Moves and Developments
9.8. BETTYS & TAYLORS GROUP LTD.
9.8.1. Company Overview
9.8.2. Company Snapshot
9.8.3. Operating Business Segments
9.8.4. Business Performance
9.8.5. Key Strategic Moves and Developments
9.9. MCLEOD RUSSEL
9.9.1. Company Overview
9.9.2. Company Snapshot
9.9.3. Operating Business Segments
9.9.4. Business Performance
9.9.5. Key Strategic Moves and Developments
9.10. ITO EN INC.
9.10.1. Company Overview
9.10.2. Company Snapshot
9.10.3. Operating Business Segments
9.10.4. Business Performance
9.10.5. Key Strategic Moves and Developments
Tea is one of the most popular beverages, usually made via brewing or boiling of dried Camellia sinensis plant leaves. The two prominent types of tea include black tea, widely consumed in western tions, and green tea, common in Asian countries. Tea care & husbandry magement comprises proper site selection and several carefully maintained steps, which include permanent source of water, proper shelter, free draining soil with pH ranging from 5 to 5.8, and stringent regulations towards the amount of pesticides applied on plantations. Presently, the commercial consumption of tea is increasing, thus bridging the gap between out-of-home tea and coffee consumption. Chi and India are the major tea producing countries consisting of key players in the global market.
The growth of the global tea market is driven by the health benefits associated with consuming tea and rise in fitness concerns among people in different regions. The additiol facts that support the growth of the market include increase in caf culture, rise in disposable income, change in tastes of people, and innovation of tea via introducing additiol healthy ingredients. However, increase in cost of raw materials due to unpredictable weather, high cost of production, and increase in trend of coffee consumption are expected to hamper the growth of market during the forecast period. Rise in tea demand from health-conscious young population and frequent introduction of new flavors & variety are expected to provide numerous opportunities for expansion of the global tea market.
The hypermarkets/supermarkets segment was the leading distribution channel with most of the tea market share in 2016, growing with significant CAGR during the forecast period. This is attributed to the increase in business of retail sales in different regions and availability of large shelf space for maximum sales.
Tea consist of large number of bioactive compounds apart from flavonoids such as amino acids, caffeine, lignins, proteins, xanthines, and more. These maintain cardiovascular health, reduce cholesterol, check D damage, enhance metabolism, prevent cancer, promote neurological health, and more. In 2016, the black tea segment occupied major market, in terms of revenue, accounting for about one-third of the share. This trend is expected to be replaced by green tea during the forecast period, owing to its rise in consumption in different regions. The green tea segment accounted for second highest market share in 2016, and is expected to grow at a significant CAGR during the forecast period. Asia-Pacific and Europe accounted for more than 80% share of the global tea market in 2016, owing to the large-scale consumption of tea and presence of different varieties.
Key findings of the Tea Market:
Green tea segment is projected to witness the highest CAGR of 8.8% in revenue terms during the forecast period.
Asia-Pacific is expected to domite the market in 2023, due to high growth of population and increase in demand for tea products.
Supermarket/hypermarket segment occupied the largest market with maximum value share in 2016, and is expected to grow at the significant CAGR during the forecast period.
Chi is the largest country in terms of demand and production of tea in the global tea market.
Fruit/herbal tea is anticipated to witness the second highest growth rate, registering a CAGR of 7.1% from 2017 to 2023, in value terms.
In 2016, Asia-Pacific and North America collectively accounted for more than 80% of the tea market share, registering a lucrative CAGR, and are anticipated to retain their position in the global tea market in 2023. This is attributed to the significant growth of the food & beverage industries in Chi, India, & other developing economies; rise in health-conscious population, and increase in popularity of various tea types in both regions.
Major companies profiled in the report include Tata Global Beverages, Unilever, Associated British Foods Plc., TAETEA, Nestl, Barry's Tea, Apeejay Surrendra Group, Bettys & Taylors Group Ltd., McLeod Russel, and ITO EN Inc.
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.