The global tobacco market size is expected to reach USD 1,049.9 billion by 2030. The market is projected to expand at a CAGR of 2.4% from 2022 to 2030. The growing demand from developing nations, coupled with the rising proliferation of next-generation products across the globe is driving the market growth. The high marketing expenditure and product discounts by major tobacco companies are further driving the industry growth.
Consumption of tobacco through cigarettes has been the predominant factor driving the market growth. According to a World Health Organization (WHO) report in 2019, more than 80% of tobacco users live in low- and middle-income countries. Government cessation policies have been unable to help people stop tobacco use. The demand for the product is inelastic, which is expected to drive market growth. The introduction of next-generation products by major manufacturers is another factor expected to fuel the growth.
The cigarettes segment led the market with the largest revenue share in 2021. However, the Next-generation Products (NGPs) segment is projected to register the fastest growth during the forecast period. The introduction of e-cigarettes, vape, and oral nicotine products among others is driving the tobacco demand, especially among millennials and young people. Major tobacco companies are also stepping up their strategies to incorporate the growing trend of NGPs. For instance, in March 2021, Phillip Morris International announced its strategy to focus extensively on deriving more than 50% sales through smoke-free heated products.
The offline segment accounted for the largest market share in 2021 and is expected to maintain its dominance during the forecast period. The offline category which includes supermarket and hypermarkets, smoke stores, and convenience stores among others have accounted for the largest revenue share due to the large volume of stores spread across the world, as well as the convenience they offer.
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Consumption of tobacco through cigarettes has been the predominant factor driving the market growth. According to a World Health Organization (WHO) report in 2019, more than 80% of tobacco users live in low- and middle-income countries. Government cessation policies have been unable to help people stop tobacco use. The demand for the product is inelastic, which is expected to drive market growth. The introduction of next-generation products by major manufacturers is another factor expected to fuel the growth.
The cigarettes segment led the market with the largest revenue share in 2021. However, the Next-generation Products (NGPs) segment is projected to register the fastest growth during the forecast period. The introduction of e-cigarettes, vape, and oral nicotine products among others is driving the tobacco demand, especially among millennials and young people. Major tobacco companies are also stepping up their strategies to incorporate the growing trend of NGPs. For instance, in March 2021, Phillip Morris International announced its strategy to focus extensively on deriving more than 50% sales through smoke-free heated products.
The offline segment accounted for the largest market share in 2021 and is expected to maintain its dominance during the forecast period. The offline category which includes supermarket and hypermarkets, smoke stores, and convenience stores among others have accounted for the largest revenue share due to the large volume of stores spread across the world, as well as the convenience they offer.
Tobacco Market Report Highlights
- The next-generation products segment is projected to register the fastest CAGR during the forecast period as all the major companies are diversifying their product portfolios to include more smoke-free and heated tobacco offerings.
- Offline channel held the largest market share in 2021 due to the large presence of convenience stores across the globe, offering instant services at close proximities.
- Asia Pacific is expected to continue leading the market with the largest revenue share during the forecast period. The rising number of the working population and the resultant addition of tobacco consumers are expected to drive the growth.
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| Report Attribute | Details |
|---|---|
| No. of Pages | 80 |
| Published | April 2022 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 867.6 Billion |
| Forecasted Market Value ( USD | $ 1049.9 Billion |
| Compound Annual Growth Rate | 2.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Tobacco Market Variables, Trends & Scope
Chapter 4. Buyer Behavior Analysis
Chapter 5. Tobacco Market: Product Estimates & Trend Analysis
Chapter 6. Tobacco Market: Distribution Channel Estimates & Trend Analysis
Chapter 7. Tobacco Market: Regional Estimates & Trend Analysis
Chapter 8. Competitive Analysis
Chapter 9. Company Profiles
Companies Mentioned
- Scandinavian Tobacco Group A/S
- Swedish Match Ab
- Altria Group, Inc.
- Kt&G Corp.
- Imperial Brands
- Philip Morris Products S.A.
- British American Tobacco
- Japan Tobacco Inc.
- China Tobacco.
- Itc Limited
Methodology
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