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U.S. Newspaper Market Size, Share & Trends Analysis Report by Type (Digital, Print), by Revenue Generation (Circulation, Advertising, Others), by Region, and Segment Forecasts, 2022-2030

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  • 75 Pages
  • April 2022
  • Region: United States
  • Grand View Research
  • ID: 4613448
The U.S. newspaper market is expected to reach USD 10.69 billion by 2030, expanding at a CAGR of -6.5%. The transition of news from print, television, and radio to digital spaces has caused huge disruptions in the traditional news industry. As per the Pew Research Center Survey, most Americans get news from digital devices.

Digital outlets have several options for reaching customers online, including apps, podcasts, newsletters, etc. Among the digital platforms, the most preferred one is the news app, which consists of around 26% of adults compared to 12% who prefer a google search. For instance, in the U.S. millennials now make up nearly a quarter of all newspaper readership.

Mobile devices like smartphones and tablets are becoming a preferred method of getting news online. This usage is anticipated to expand to around 70% of the global internet consumption. More than two-thirds of Americans get news from social media like YouTube, Twitter, and Google searches. This social media usage is not just confined to the young population but also to Americans over the age of 50.

Newspapers are experimenting with new technologies like ‘chatbots’ that can provide readers with personalized news feeds and headlines based on their searches on the internet. For instance, in the local newspapers, the news mostly comes from wire services like Associated Press (a 24-hr news agency, the largest and oldest in the U.S.), so the same stories appear in multiple outlets on and offline.

U.S. Newspapers Market Report Highlights

  • Digital advertising accounted for 25.3% of newspaper advertising revenue in 2020, based on the analysis of publicly traded newspaper agencies. Advertisers are more likely to place ads on social media sites than in digital newspapers.
  • In 2021, the advertising segment dominated the market, accounting for 55.47% of total revenue. Within the U.S. newspaper market, advertising has emerged as the most revenue-generating segment.
  • The print category had the leading market share in 2021, with 74.67%. This is due to changing consumer preferences for digital news, this segment is seeing a shift in customer mindset. A few newspapers have been able to stay solvent thanks to the internet component.

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Table of Contents

Chapter 1 Methodology and Scope
1.1. Market Segmentation& Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2 Executive Summary
2.1. Type Outlook
2.2. Revenue Generation Outlook
2.3. Distribution channel Outlook
Chapter 3 U.S. Newspaper Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the U.S. newspaper Market
3.4. Industry Value Chain Analysis
3.4.1. Sales/Retail Channel Analysis
3.4.2. Profit Margin Analysis
3.5. Market Dynamics
3.5.1. Driver Impact Analysis
3.5.2. Restraint Impact Analysis
3.5.3. Industry Challenges
3.5.4. Industry opportunities
3.6. Business Environment Analysis
3.6.1. Industry Analysis-Porter’s Five Forces Analysis Supplier Power Buyer Power Substitution Threat Threat from New Entrant Competitive Rivalry
3.7. Roadmap of U.S. newspaper Market
3.8. Market Entry Strategies
3.9. Impact of Covid-19
Chapter 4 Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5 U.S. Newspaper Market: Type Estimates & Trend Analysis
5.1. Type Analysis & Market Share, 2021-2030
5.2. Digital
5.2.1. Market estimates and forecast by mass, 2017-2030(USD Million)
5.3. Print Media
5.3.1. Market estimates and forecast by premium, 2017-2030(USD Million)
Chapter 6 Revenue Generation Market: Revenue Estimates & Trend Analysis
6.1. Revenue Generation Analysis & Market Share, 2021-2030
6.2. Circulation
6.2.1. Market estimates and forecast by circulation, 2017-2030(USD Million)
6.3. Advertising
6.3.1. Market estimates and forecast by advertising, 2017-2030(USD Million)
Chapter 7 Competitive Analysis
7.1. Key global players, recent developments & their impact on the industry
7.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
7.3. Vendor Landscape
7.3.1. Key company market share analysis, 2021
Chapter 8 Company Profiles
8.1. The Wall Street Journal
8.1.1. Company Overview
8.1.2. Financial Performance
8.1.3. Product Benchmarking
8.1.4. Strategic Initiatives
8.2. Tribune Publishing
8.2.1. Company Overview
8.2.2. Financial Performance
8.2.3. Product Benchmarking
8.2.4. Strategic Initiatives
8.3. Gannett Co. Inc.
8.3.1. Company Overview
8.3.2. Financial Performance
8.3.3. Product Benchmarking
8.3.4. Strategic Initiatives
8.4. MediaNews Group Inc.
8.4.1. Company Overview
8.4.2. Financial Performance
8.4.3. Product Benchmarking
8.4.4. Strategic Initiatives
8.5. News Corporation
8.5.1. Company Overview
8.5.2. Financial Performance
8.5.3. Product Benchmarking
8.5.4. Strategic Initiatives
8.6. New York Times Company
8.6.1. Company Overview
8.6.2. Financial Performance
8.6.3. Product Benchmarking
8.6.4. Strategic Initiatives
8.7. The Washington Post
8.7.1. Company Overview
8.7.2. Financial Performance
8.7.3. Product Benchmarking
8.7.4. Strategic Initiatives
8.8. New York Post
8.8.1. Company Overview
8.8.2. Financial Performance
8.8.3. Product Benchmarking
8.8.4. Strategic Initiatives
8.9. Los Angeles Times
8.9.1. Company Overview
8.9.2. Financial Performance
8.9.3. Product Benchmarking
8.9.4. Strategic Initiatives
8.10. Newsday
8.10.1. Company Overview
8.10.2. Financial Performance
8.10.3. Product Benchmarking
8.10.4. Strategic Initiatives

Companies Mentioned

  • the Wall Street Journal
  • Tribune Publishing
  • Gannett Co. Inc.
  • Medianews Group Inc.
  • News Corporation
  • New York Times Company
  • the Washington Post
  • New York Post
  • Los Angeles Times
  • Newsday