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India OTT Video Services Market By Streaming Type (Live Vs. Video-on-Demand), Competition Forecast & Opportunities, 2017 - 2023

  • ID: 4614556
  • Report
  • Region: India
  • 80 pages
  • TechSci Research
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India OTT Video Services Market is Projected to With a CAGR of more than 30%

FEATURED COMPANIES

  • Bharti Airtel Limited
  • MORE
According to “India OTT Video Services Market By Streaming Type, Competition Forecast & Opportunities, 2017 - 2023” OTT video services market is projected to with a CAGR of more than 30% during the forecast period. Robust market growth is anticipated on account of rising adoption of smartphones, smart TVs and other handheld smart devices in the country. Moreover, increasing adoption of cloud computing, growing internet penetration and rising trend of Bring Your Own Device (BYOD) are anticipated to boost demand for OTT video services in the country over the next five years.

Some of the other factors that are likely to positively influence the market are content localization, expansion of online companies into premium video content market and rising government efforts towards fighting piracy and tackling copyright infringement issues. Some of the major players operating in India OTT video services market are Google India Private Limited, Amazon Seller Services Private Limited, Star India Private Limited, Sony Pictures Networks India Private Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Netflix Entertainment Services India LLP, Viacom18 Media Private Limited, ALT Digital Media Entertainment Limited, and Eros International Media Limited, among others.

“India OTT Video Services Market By Streaming Type, Competition Forecast & Opportunities, 2017 - 2023” discusses the following aspects of OTT video services market in India:
  • OTT Video Services Market Size, Share & Forecast
  • Segmental Analysis - By Streaming Type (Live Vs. Video-on-Demand)
  • Competitive Analysis
  • Changing Market Trends & Emerging Opportunities
Why You Should Buy This Report?
  • To gain an in-depth understanding of OTT video services market in India
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, OTT video service distributor, distributors and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail of 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with OTT video service distributor, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Bharti Airtel Limited
  • MORE
1. OTT: An Introduction

2. Research Methodology

3. Global OTT Services Market Overview

4. India Media & Entertainment Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Segment

5. India OTT Video Services Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Streaming Type
5.2.2. By Region
5.2.3. By Company
5.3. India OTT Video Services Market Attractiveness Index
5.3.1. By Streaming Type
5.3.2. By Region

6. Voice of Customer
6.1. Top of Mind Brand Recall
6.2. Spontaneous Brand Recall
6.3. OTT Brand Usage Pattern
6.3.1. By Number of Application Downloads
6.3.2. By Number of Currently Used Applications
6.3.3. By Select OTT Brand (used individually or in pair)
6.3.4. By Select Brand Combinations
6.4. Most Preferred Genre on OTT Platform
6.5. Average Time Consumed Per Day
6.5.1. By Most Preferred Genre
6.5.2. By Select OTT Brand
6.6. Brand Positioning, By Preferred Genres and Content
6.7. Content Positioning, By Select Company

7. Market Dynamics
7.1. Drivers
7.2. Challenges

8. Market Trends & Developments

9. India OTT Video Services Business Model Analysis

10. India OTT Video Services Value Chain Analysis

11. India Economic Profile

12. Competitive Landscape
12.1. Company Profiles
12.1.1. Google India Private Limited
12.1.2. Amazon Seller Services Private Limited
12.1.3. Star India Private Limited
12.1.4. Sony Pictures Networks India Private Limited
12.1.5. Reliance Jio Infocomm Limited
12.1.6. Bharti Airtel Limited
12.1.7. Netflix Entertainment Services India LLP
12.1.8. Viacom18 Media Private Limited
12.1.9. ALT Digital Media Entertainment Limited
12.1.10. Eros International Media Limited

13. Strategic Recommendations

*List of Figures and Tables Available on Enquiry.
Note: Product cover images may vary from those shown
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  • Google India Private Limited
  • Amazon Seller Services Private Limited
  • Star India Private Limited
  • Sony Pictures Networks India Private Limited
  • Reliance Jio Infocomm Limited
  • Bharti Airtel Limited
  • Netflix Entertainment Services India LLP
  • Viacom18 Media Private Limited
  • ALT Digital Media Entertainment Limited
  • Eros International Media Limited
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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