+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

India Direct-To-Home (DTH) Market By Resolution Type (Standard Definition, High Definition & Others), By Subscription Type (Basic, Premium & Others), By End User (Residential, Commercial & On-Vehicle), Competition Forecast & Opportunities, 2013-2023

  • PDF Icon


  • August 2018
  • Region: India
  • TechSci Research
  • ID: 4614559
Free Webex Call
10% Free customization
Free Webex Call

Speak directly to the analyst to clarify any post sales queries you may have.

10% Free customization

This report comes with 10% free customization, enabling you to add data that meets your specific business needs.

According to “India Direct-To-Home (DTH) Market By Resolution Type, By Subscription Type, By End User, Competition Forecast & Opportunities, 2013-2023” Direct-To-Home (DTH) market is projected to exhibit a CAGR of around 10% during through 2023, on the back of increasing government efforts towards encouraging the adoption of set-top box services across the country. Moreover, ease of bill payment through online payment systems, growing penetration of DTH across the rural parts of the country and increasing emergence of technologically advanced televisions are expected to positively influence the Direct-To-Home (DTH) market in India over the coming years.

Market growth is also anticipated to be driven by increasing number of partnerships between DTH operators and OTT providers over the course of next five years. There are six major players operating in India Direct-To-Home (DTH) market, which include Tata Sky Ltd., Dish TV India Limited, Bharti Airtel Limited, Sun Direct TV Private Limited, Reliance Communications Limited and Doordarshan.

“India Direct-To-Home (DTH) Market By Resolution Type, By Subscription Type, By End User, Competition Forecast & Opportunities, 2013-2023” discusses the following aspects of DTH market in India:
  • DTH Market Size, Share & Forecast

  • Segmental Analysis - By Resolution Type (Standard Definition, High Definition & Others), By Subscription Type (Basic, Premium & Others), By End User (Residential, Commercial & On-Vehicle)

  • Competitive Analysis

  • Changing Market Trends & Emerging Opportunities

Why You Should Buy This Report?
  • To gain an in-depth understanding of DTH market in India

  • To identify the on-going trends and anticipated growth in the next five years

  • To help industry consultants, DTH distributor, distributors and other stakeholders align their market-centric strategies

  • To obtain research-based business decisions and add weight to presentations and marketing material

  • To gain competitive knowledge of leading market players

  • To avail of 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interaction with DTH distributor, distributors and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.

Table of Contents

1. Product Overview2. Research Methodology3. Analyst View
4. Voice of Customer
4.1. Sample Distribution
4.2. Awareness of DTH Services
4.3. Preferred DTH Service Provider
4.4. Brand Recall
4.5. Satisfaction Level of Current DTH Service Provider
4.6. Awareness of DTH Service Provider
4.7. DTH Services Used
4.8. Satisfaction Level of Current DTH Service Provider
4.9. Switch to Other DTH Service Provider
4.10. Reason for Switch
4.11. Number of Set Top Boxes Used
4.12. Type of Resolution of Set Top Box
4.13. Deployment of Subscription Package
4.14. Average Time Spent on Watching TV
4.15. Preferred Genre of Set Top Box
4.16. Ranking of Top Content Watched on Regular Basis
4.17. Deployment of OTT Applications
4.18. Willingness to Pay Extra Subscription Fees on Availability of OTT Apps on STBs
4.19. Switch from DTH to OTT on Depletion of Subscription Charges
5. Global Direct-To-Home (DTH) Market Overview6. India Direct-To-Home (DTH) Market Landscape
7. India Direct-To-Home (DTH) Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Number of Subscribers
7.2. Market Share & Forecast
7.2.1. ARPU
7.2.2. By Resolution Type (Standard Definition, High Definition and Others (Ultra HD, 4K, etc.))
7.2.3. By Subscription Type (Basic, Premium and Others (Ultra-Premium, etc.)
7.2.4. By End User (Residential, Commercial and On-Vehicle)
7.2.5. By Region (North, South, East and West)
7.2.6. By Company
8. India Direct-To-Home (DTH) Market Attractiveness
8.1. By Resolution
8.2. By Subscription Type
8.3. By End User
8.4. By Region
9. India Free Dish vs Subscription Based Dish
10. India Residential Direct-To-Home (DTH) Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Subscription Type
10.2.2. By Region
11. India Commercial Direct-To-Home (DTH) Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Subscription Type
11.2.2. By Region
12. India On-Vehicle Direct-To-Home (DTH) Market Outlook
12.1. Market Size & Forecast
12.1.1. By Value
12.2. Market Share & Forecast
12.2.1. By Subscription Type
12.2.2. By Region
13. Market Dynamics
13.1. Impact Analysis
13.2. Drivers
13.3. Challenges
14. Market Trends & Developments15. Policy & Regulatory Landscape16. India Economic Profile17. India DTH Market Product Benchmarking
18. Competitive Landscape
18.1. Competitive Benchmarking
18.2. Company Profiles
18.2.1. Tata Sky Ltd.
18.2.2. Dish TV India Limited
18.2.3. Bharti Airtel Limited
18.2.4. Sun Direct TV Private Limited
18.2.5. Reliance Communications Limited
18.2.6. Doordarshan
19. Strategic Recommendations
*List of Figures Available on Enquiry.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Tata Sky Ltd.
  • Dish TV India Limited
  • Bharti Airtel Limited
  • Sun Direct TV Private Limited
  • Reliance Communications Limited
  • Doordarshan