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Cloud Computing in Asia-Pacific: Telcos Portfolios and Go-to-Market Strategies

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  • 25 Pages
  • June 2018
  • Region: Asia Pacific
  • GlobalData
  • ID: 4614585
Cloud Computing in Asia-Pacific: Telcos’ Portfolios and Go-to-Market Strategies


Microsoft and Amazon Web Services are some of the largest competitors in the PaaS and IaaS space. IBM is also a strong contender in the cloud computing market, but many other competitors are entering or expanding their footprint. This includes Alibaba, Google and Huawei. While Huawei and Alibaba have had more success, to date, partnering with the European incumbents, Google has had some success with KT Telecom and Airtel in Asia.

Given the proliferation of cloud providers, telcos in the region are expanding their presence in the cloud space by acting as cloud brokers and providing managed services, supporting companies by administering hybrid and multi-cloud environments. This go-to-market approach is not new in developed markets, but it is just starting in many ASEAN markets especially.

Businesses will continue to deploy a combination of capabilities which encompass both private and public clouds through to a range of on-site and remote options for hosted solutions. The typical enterprise will integrate more third-party SaaS providers with public IaaS ones (e.g., AWS) to deliver specific workloads. The major telecoms in Asia have spotted this trend and are building aggregation hubs to enable their customers to connect to third-party cloud providers.

Other providers have gone a step further by looking at managing the workload through a middleware play to automate and orchestrate the workload, security and other policies across different environments. There will also be carriers who look at the logical convergence between cloud and network, such as NTT Communications and Tata Communications. This is to create a software-defined infrastructure (SDI) capability looking across networks and data centres.

"Cloud Computing in Asia-Pacific: Telcos’ Portfolios and Go-to-Market Strategies", a new Telecom Insider Report, provides an executive-level overview of the cloud computing market in Asia Pacific. It delivers deep qualitative insight into the cloud market in the region, analyzing key trends on telcos' cloud offers, business models to foster their position in the cloud space and case studies.

It provides in-depth analysis of the following:
  • Section 1: Taxonomy and market context; a look at the cloud computing definition and an adoption framework. This section details the cloud computing market context in Asia Pacific, the cloud portfolio of select telcos in the region.

  • Section 2: Telcos' go-to-market approaches on cloud service; an analysis on telcos' business models and go-to-market approaches to grow in the cloud computing space.

  • Section 3: Case studies; three case studies of Asia Pacific telcos in the cloud computing market are presented in this section, showcasing their growth strategy.

  • Section 4: Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for telecom operators.

  • Telcos in Asia Pacific have focused on reselling SaaS for the workplace and in the IaaS segment to compete in the enterprise cloud computing market, supported by their existing data center infrastructure and partnerships with network vendors.

  • The increasing competitive dominance of Microsoft, Amazon Web Services (AWS) and IBM in the cloud computing market in Asia Pacific has driven telcos to expand their cloud portfolios beyond the traditional SaaS, IaaS, and PaaS areas.

  • The hybrid multi-cloud IT model will be the way forward for most enterprises in Asia Pacifc. Pan-regional telcos have recently extended into hybrid cloud.

Reasons to buy
  • This Insider Report provides a comprehensive examination of the cloud computing business models from telcos in the Asia Pacific market to help executives fully understand market dynamics, determine efficient strategies, formulate effective product development plans and optimize resource allocation and return on investments.

  • Three case studies illustrate the findings of the report, providing insight into particular situations in the cloud computing market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.

  • The report discusses concrete opportunities in the cloud computing market, providing a number of actionable recommendations for telecom operators.

  • With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the cloud computing market, analyzing key trends on telcos' cloud offers, business models to foster their position in the cloud space and case studies.

Table of Contents

Executive summary
Section 1: Taxonomy and Market Context
Enterprise cloud computing services definition
Cloud services market context and portfolio
Section 2: Telcos’ Go-to-Market Approaches on Cloud Service
Telcos’ go-to-market strategies
Hybrid multi-cloud service provider approach
Strategic partnership with leading cloud players
Section 3: Case Studies
NTT Communications
Section 4: Key Findings and Recommendations
Companies mentioned
Acronyms and definitions
About the authors
Related research
Contact information

List of Figures
Exhibit 1: Simplified enterprise cloud computing adoption framework
Exhibit 2: Enterprise services framework and the role of the telco
Exhibit 3: Telcos’ enterprise cloud computing portfolio, Asia-Pacific
Exhibit 4: Telcos’ cloud services launches, Asia-Pacific
Exhibit 5: Telcos’ go-to-market strategy on enterprise in the cloud computing market, Asia-Pacific
Exhibit 6: Cloud computing implementation type, Global, 2018
Exhibit 7: Telcos’ partnerships with cloud players, Asia-Pacific
Exhibit 8: NTT Communications
Exhibit 9: Telstra

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Microsoft
  • Amazon Web Services
  • IBM
  • Alibaba
  • Google
  • Huawei
  • Korea Telecom
  • Airtel
  • Singtel
  • Optus
  • Telstra
  • NTT Communications
  • Vodafone Global Enterprise
  • Tata Communications
  • Chunghwa Telecom
  • KDDI
  • Salesforce
  • Dimension Data
  • British Telecom
  • Deutsche Telekom
  • AT&T
  • Verizon
  • AIS
  • Softbank
  • Vmware
  • Oracle
  • Cisco
  • NTT Data
  • Blue Jeans
  • McAfee