Lawn and Garden Consumables: Consumer Insights

Key Findings
Retail Sales by Product
Retail Demand by End User
Home & Gardening Trends & Spending Patterns
Retail Distribution
Overview
Home Centers
Mass Merchandisers
Garden Centers
Mail Order/Internet
Other Retail

Key Findings
Home Ownership Trends
Overview
Age Groups
Household Annual Income
Home Lawn, Garden, or Outdoor Space
Size of Owned Lots Around Homes
Environmental Attitudes
Personal Responsibility
Corporate Responsibility
Purchase of Lawn & Garden Consumables
Overview
Homeowners
Gardeners
Age Groups
Products
Gardening as a Leisure Pursuit
Overview
Edible Gardening
Adaptive Gardening
Lawn & Garden Maintenance
Overview
Specialty & Routine Tasks
Consumer Attitudes About Lawn & Garden Care

Key Findings
Product Trends
Overview
Organic Gardening
Water Conservation
Hydroponics
Enhanced Performance
Combination Formulations
Ready-to-Use Formulations & Unique Applicators
Marketing Trends
Overview
Online Marketing
Private Label
Charitable Turns – Doing Well by Doing Good
Event Sponsorship for Brand Awareness
Licensing to Extend a Brand’s Reach

Scope
Methodology
Sources
Associations & Agencies
Related Freedonia Group Studies
Definitions
Abbreviations
Macroeconomic Assumptions
Economic Environment
Demographic Trends
Consumer Spending
Housing Stock

2. OVERVIEW
Table 2-1 - Lawn & Garden Consumables Retail Sales by Product, 2007 – 2022
(million dollars)
Table 2-2 - Lawn & Garden Consumables Retail Sales by End User, 2007 – 2022
(million dollars)
Table 2-3 - Consumer Lawn & Garden Retail Spending, 2007 – 2022 (billion dollars)
3. CONSUMER TRENDS
Table 3-1 - Total Home Ownership & Rentals in the US, 2009 – 2017 (percent)
Table 3-2 - Total Home Ownership & Rental Rates in the US by Age, 2009 – 2017
(percent)
Table 3-3 - Home Ownership & Rental Trends in the US by Annual Household
Income, 2009 – 2017 (percent)
Table 3-4 - Presence of Lawn, Garden, or Outdoor Space at Home, 2018 (percent)
Table 3-5 - Percent of Households That Own Land Around the Home by Size of Land,
2007 – 2017 (percent)
Table 3-6 - Adults Who Agree at All with the Statement “Each of Us has a Personal
Obligation To Do What We Can To Be Environmentally Responsible”,
2009 – 2017 (percent)
Table 3-7 - Adults Who Agree at All with the Statement “Companies Should Help
Consumers Become More Environmentally Responsible”, 2009 – 2017
(percent)
Table 3-8 - Households That Bought Lawn & Garden Consumables in the Last 12
Months, 2007 – 2017 (percent)
Table 3-9 - Percent of Households That Own Any Residence & Bought Lawn &
Garden Consumables in the Last 12 Months, 2007 – 2017 (percent)
Table 3-10 - Percent of Households That Gardened & Bought Lawn & Garden
Consumables in the Last 12 Months, 2007 – 2017 (percent)
Table 3-11 - Percent of Households That Bought Lawn & Garden Consumables in the
Last 12 Months by Age, 2007 – 2017 (percent)
Table 3-12 - Selected Demographics of Households That Bought Lawn & Garden
Consumables in the Last 12 Months, 2017 (index)
Table 3-13 - Adults Who Gardened in the Last 12 Months, 2009 – 2017 (percent)
Table 3-14 - Selected Demographics of Households That Bought Vegetable
Seeds/Plants in the Last 12 Months & Eat Produce, Fruits, & Vegetables,
2017 (index)
Table 3-15 - Types of Adaptive Gardening & Products to See Increased Use
Table 3-16 - Who Performs Landscaping or Lawn & Garden Maintenance (Mowing,
Weeding, Grass Seeding, Fertilization, Soil Treatments, Decorative
Planting, Seasonal Clean Up) at Home, 2018 (percent)
Table 3-17 - Who Performs Specialty Tasks (e.g., Planting, Seasonal Clean Up) Versus
Routine Tasks (e.g., Mowing, Weeding) at Home, 2018 (percent)
4. PRODUCT & MARKETING TRENDS
Table 4-1 - Lawn & Garden Consumables – Key Private Label Brands
5. APPENDIX
Table 5-1 - Abbreviations & Acronyms Used in Study
Table 5-2 - Macroeconomic Indicators, 2007 – 2022 (billion 2009 dollars)
Table 5-3 - Population & Households, 2007 – 2022 (million persons)
Table 5-4 - Personal Consumption Expenditures, 2007 – 2022 (billion dollars)
Table 5-5 - Housing Stock by Type, 2007 – 2022 (million units)

1. EXECUTIVE SUMMARY
Figure 1-1 - US Retail Sales for Lawn & Garden Consumables
2. OVERVIEW
Figure 2-1 - Lawn & Garden Consumables Market Overview
Figure 2-2 - Lawn & Garden Consumables Retail Distribution Share by Outlet, 2017
(billion dollars)
3. CONSUMER TRENDS
Figure 3-1 - Lawn & Garden Consumables Consumer Trends
Figure 3-2 - Consumer Attitudes About Lawn & Garden Care, 2018 (percent)
4. PRODUCT & MARKETING TRENDS
Figure 4-1 - Lawn & Garden Consumables Product & Marketing Trends
Figure 4-2 - Organic Controls Product Example – New for 2018
Figure 4-3 - OMRI Listed Products Promotion Example
Figure 4-4 - Soil Amendment Product Examples
Figure 4-5 - Grass Seed Product Examples
Figure 4-6 - Consumer-Oriented Hydroponics Brand Examples
Figure 4-7 - Soil-Free Indoor Garden System Example
Figure 4-8 - Combination Product Example
Figure 4-9 - Lawn Fertilizer Example
Figure 4-10 - Potting Soil Mix Example
Figure 4-11 - Wonder Soil’s Expand & Plant Premium Planting Mix
Figure 4-12 - Multipurpose Weed & Feed Product Example
Figure 4-13 - Liquid Feeder Product Example
Figure 4-14 - Examples of Packaging Featuring Continuous Spray Applicators
Figure 4-15 - Example of Lawn Care Consumables & Coordinating Spreader
Figure 4-16 - Example of Packaging That Requires No Measuring
Figure 4-17 - Examples of Online Lawn & Garden Marketing
Figure 4-18 - Example of Online & Social Media Marketing
Figure 4-19 - Examples of Products Licensed Under the Scotts & Miracle-Gro Brands
5. APPENDIX
Figure 5-1 - Annual Growth in Real GDP, 2000 – 2017, Compared to 1980 – 2005
Average (percent)
Figure 5-2 - Annual Population Growth, 2002 – 2017 (percent)
Figure 5-3 - Housing Stock by Year of Construction, 2017 (million units)