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Baby Care Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

  • ID: 4617243
  • Report
  • May 2021
  • Region: Global
  • 120 pages
  • Mordor Intelligence


  • Abbott Nutrition
  • Cotton Babies Inc.
  • Danone SA
  • Johnson & Johnson
  • Nestle SA
  • Procter & Gamble Co.
  • MORE
The global baby care products market is projected to grow at a CAGR of 5.2%, during the forecast period.

The sales of baby care products witnessed a mixed impact of COVID-19. The bulk purchase of baby care products, primarily diapers and baby food drove the baby care products market during the pandemic. However, in certain markets like India where baby care products were not accounted as an essential commodity led to the hampered distribution of these products in such market.

The baby care product market is primarily driven by rising baby health concerns, including the incidence of skin diseases and the need for nutritional foods. However, growing concern over safety standards and lack of awareness are likely to dampen the growth of the industry.

Innovative products with minimum environmental and health hazards, coupled with penetration in the untapped rural areas, are likely to drive the growth of the market, during the forecast period.

However, stringent government regulations and quality standards governing the baby care products industry have a negative impact on the overall growth of the industry. Government initiatives to increase the awareness of breastfeeding among mothers and their emphasis on home-cooked food, such as ‘MAA’ - Mothers’ Absolute Affection, a national breastfeeding promotion program in India, is restricting the market growth during forecast period.

Key Market Trends

Baby Diapers Dominate the Market

Baby diapers held the maximum market share in the global market. More than half of the global baby diapers market is dominated by the North American and European regions. However, with the rise in the average birth rate of approximately16.6% in developing markets, compared to 11.2% in developed markets, the baby diapers market in the Asia-Pacific region is expected to grow at a faster pace. The fastest-growing markets among the developed countries include India, Indonesia, Venezuela, Turkey, and Mexico, among others. The market penetration of baby diapers in the United States recorded the lowest, due to the stiff competition among key players and moderate product innovation. Among baby diapers, the diaper pants segment recorded the highest growth rate, compared to previous years, due to rising consumer awareness and ease of use.

Asia-Pacific Emerges as the Fastest Growing Market

The global baby care products market is highly dominated by North America and Europe, however, Asia-Pacific is one of the fastest-growing markets for baby care products, due to the rise in the birth rate. An increase in brand penetration and a wide distribution network are the few factors driving the baby care products market in the region. The e-commerce sector is further supporting the growth of the market. Additionally, the last couple of years have recorded numerous baby care websites blooming in the Indian market. The online baby care market began in 2010 with FirstCry.com and BabyOye.com. The key players in the online world, such as Babyoye.com, offer the ease of products being delivered to the doorstep. The online baby-care market mainly consists of segments, such as baby food, skincare, toiletries/ diapers, toys, gears, and baby nurseries. The rise in consumer awareness and an increase in investments by the key players, such as Johnson and Johnson, Unilever, among others are also expected to drive the market in the Asia region.

Competitive Landscape

Leading manufacturers in the baby care product market focus on leveraging opportunities posed by emerging markets of the Asia-Pacific region, in order to expand their consumer base. Key players are investing in physical retail and promotions, to dilute the effect of single promotion. Omnichannel strategies are likely to drive the return on investment. The market offers a diversified product portfolio, which includes organic baby infant nutrition, prebiotics infused infant nutrition products, and others. Nestle SA is one of the leading revenue generator with popular brands, such as Ceregrow, Lactogen, and Gerber, followed by Procter and Gamble, with its Pampers being the most popular brand.

Reasons to Purchase this report:
  • The market estimate (ME) sheet in Excel format
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Note: Product cover images may vary from those shown


  • Abbott Nutrition
  • Cotton Babies Inc.
  • Danone SA
  • Johnson & Johnson
  • Nestle SA
  • Procter & Gamble Co.
  • MORE
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study



4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry

5.1 By Product Type
5.1.1 Baby Skin Care
5.1.2 Baby Hair Care
5.1.3 Baby Toiletries Baby Bath Products and Fragrances Baby Diapers and Wipes
5.1.4 Baby Food and Beverages
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Pharmacies/Drug Stores
5.2.4 Online Retailing
5.2.5 Other Distribution Channels
5.3 Geography
5.3.1 North America United States Canada Mexico Rest of North America
5.3.2 Europe Spain United Kingdom Germany France Italy Russia Rest of Europe
5.3.3 Asia Pacific China Japan India Australia Rest of Asia-Pacific
5.3.4 South America Brazil Argentina Rest of South America
5.3.5 Middle East and Africa South Africa Saudi Arabia Rest of Middle East and Africa

6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Nestle SA
6.4.2 Procter & Gamble Co.
6.4.3 Unicharm Corporation
6.4.4 Danone SA
6.4.5 Kimberly-Clark Corporation
6.4.6 Unilever PLC
6.4.7 Johnson & Johnson
6.4.8 Cotton Babies Inc.
6.4.9 Abbott Nutrition
6.4.10 Sebapharma GmbH & Co.


Note: Product cover images may vary from those shown
  • Nestle SA
  • Procter & Gamble Co.
  • Unicharm Corporation
  • Danone SA
  • Kimberly-Clark Corporation
  • Unilever PLC
  • Johnson & Johnson
  • Cotton Babies Inc.
  • Abbott Nutrition
  • Sebapharma GmbH & Co.
Note: Product cover images may vary from those shown