+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Global Licensed Sports Merchandise Market - Segmented by Product Type, Distribution Channel, End User and Geography - Growth, Trends and Forecasts (2018 - 2023)

  • ID: 4617288
  • Report
  • Region: Global
  • 120 pages
  • Mordor Intelligence
UP TO OFF
until Dec 31st 2019
1 of 5
The Global Licensed Sports Merchandise Market is Expected to Register a CAGR of 5.3%

FEATURED COMPANIES

  • Adidas AG
  • Columbia Sportswear
  • Everlast Worldwide, Inc.
  • Fanatics Inc.
  • G-III Apparel Group
  • Hanesbrands Inc.
  • MORE

The global licensed sports merchandise industry is projected to grow at the significant rate in the near future as many licensed sports merchandisers are acquiring a license to sell sports merchandise that incorporates copyrighted material is similar to other licensing arrangements. The market of licensed sports merchandise is highly dominated by few key players as the agreement used in merchandise licensing is usually more complex.

The global licensed sports merchandise market is expected to register a CAGR of 5.3% during the forecast period, 2018 to 2023.

Increasing Sports League Activities Driving the Licensed Sports Merchandise Market Growth

Growing popularity of outdoor sports like football, cricket, and basketball is attracting teenagers to spend more on licensed sports merchandise. Increasing sports league activities across globe is also creating new opportunity for key players to capture the market. For example, The La Liga and its franchisees are following the other global sporting events for building the brand value to increasing their revenue collections through merchandising. Licensed sports merchandise market is also driven by growing innovation and development activities to produce more attractive and stylish sports apparel and sports accessories. The market is also significantly influenced by the improved economic conditions across developing countries such as China and India, due to which, sports fans are spending more on licensed sports merchandise.

Licensed Sports Apparel will Witness Significant Growth Rate

On the basis of product type, the licensed sports merchandise market is led by the apparel segment as popularity of licensed sports apparel and footwear among athletes and teenagers are growing across the globe. Increased in adoration of leagues, their teams such as Real Madrid and Barcelona, and favorite players across various age groups is also driving the market growth of licensed sport apparel and footwear. Innovation in merchandise accessories and gift is playing key role in the growth of licensed sports merchandise market across globe. Improving distribution network of leading players will boost the sales of toys and games merchandise products. Increase in sport sponsorships are likely to fuel the market for other licensed sports merchandise in upcoming years; Adidas has sponsored football teams including Spain, Argentina and Germany in world cup 2018.

Europe Will Witness Increase in Demand for Licensed Sports Footwear

Globally, North America holds significant market share followed by Europe region over the forecast period due to growth in sports apparel and footwear industry in the region. In North America, the United States is the leading producers of licensed sports merchandise as most of the key players are located in the country. In Asia-Pacific region, apparel and footwear segment will witness significant growth due to increased purchasing power and outdoor activities. E-commerce will witness significant growth in Europe region due to high internet penetration in the region.

Key Developments in the Licensed Sports Merchandise Market

  • April 2017: VF Corporation, a global leader in branded lifestyle apparel, footwear and accessories, today announced that it has entered into a definitive agreement to sell its Licensed Sports Group (LSG) business to Fanatics, Inc.
  • Jun 2018: The Air Force Academy Athletic Corporation (AFAAC) Team Store will be operated by Fanatics.

Licensed Sports Merchandise Market Competitive Landscape

Licensed Sports Merchandise Market Major key players are G-Iii Apparel Group, Fanatics Inc., Adidas Ag, Nike Inc., Under Armour, Anta Sports Products Limited, Puma Se, Columbia Sportswear, Everlast Worldwide, Inc., Hanesbrands Inc., Newell Brands Inc., and Ralph Lauren.

Reasons to Purchase Licensed Sports Merchandise Market Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst supports, along with the Market Estimates sheet in excel

Customization of Licensed Sports Merchandise Market Report

This report can be customized to meet your requirements. Please connect with our Customer Service team, who will ensure you get a report that suits your needs.

Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Adidas AG
  • Columbia Sportswear
  • Everlast Worldwide, Inc.
  • Fanatics Inc.
  • G-III Apparel Group
  • Hanesbrands Inc.
  • MORE

1. INTRODUCTION
1.1 Scope of Study
1.2 Study Deliverables
1.3 Study Assumptions
1.4 Research Phases

2. LICENSED SPORTS MERCHANDISE MARKET INSIGHTS
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness - Porter’s Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition

3. LICENSED SPORTS MERCHANDISE MARKET DYNAMICS
3.1 Drivers
3.2 Restraints
3.3 Opportunities

4. LICENSED SPORTS MERCHANDISE MARKET SEGMENTATION
4.1 Product Type
4.1.1 Apparels
4.1.2 Footwear
4.1.3 Accessories
4.1.4 Toys
4.1.5 Others
4.2 Distribution Channel
4.2.1 Department Stores
4.2.2 Specialty Stores
4.2.3 E-commerce
4.2.4 Others
4.3 End User
4.3.1 Men
4.3.2 Women
4.3.3 Children

5. LICENSED SPORTS MERCHANDISE MARKET BY GEOGRAPHY
5.1 North America Licensed Sports Merchandise Market (2018 - 2023)
5.1.1 US Licensed Sports Merchandise Market (2018 - 2023)
5.1.2 Canada Licensed Sports Merchandise Market (2018 - 2023)
5.1.3 Mexico Licensed Sports Merchandise Market (2018 - 2023)
5.1.4 Rest of North America
5.2 Europe Licensed Sports Merchandise Market (2018 - 2023)
5.2.1 Spain Licensed Sports Merchandise Market (2018 - 2023)
5.2.2 UK Licensed Sports Merchandise Market (2018 - 2023)
5.2.3 Germany Licensed Sports Merchandise Market (2018 - 2023)
5.2.4 France Licensed Sports Merchandise Market (2018 - 2023)
5.2.5 Italy Licensed Sports Merchandise Market (2018 - 2023)
5.2.6 Russia Licensed Sports Merchandise Market (2018 - 2023)
5.2.7 Rest of Europe
5.3 Asia-Pacific Licensed Sports Merchandise Market (2018 - 2023)
5.3.1 China Licensed Sports Merchandise Market (2018 - 2023)
5.3.2 Japan Licensed Sports Merchandise Market (2018 - 2023)
5.3.3 India Licensed Sports Merchandise Market (2018 - 2023)
5.3.4 Australia Licensed Sports Merchandise Market (2018 - 2023)
5.3.5 Rest of Asia-Pacific
5.4 South America Licensed Sports Merchandise Market (2018 - 2023)
5.4.1 Brazil Licensed Sports Merchandise Market (2018 - 2023)
5.4.2 Argentina Licensed Sports Merchandise Market (2018 - 2023)
5.4.3 Rest of South America
5.5 Middle East & Africa Licensed Sports Merchandise Market (2018 - 2023)
5.5.1 South Africa Licensed Sports Merchandise Market (2018 - 2023)
5.5.2 Saudi Arabia Licensed Sports Merchandise Market (2018 - 2023)
5.5.3 Rest of Middle East & Africa

6. LICENSED SPORTS MERCHANDISE MARKET COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Market Share Analysis
6.3 Strategies Adopted by Leading Players

7. COMPANY PROFILES
7.1 G-III Apparel Group
7.2 Fanatics Inc.
7.3 Adidas AG
7.4 Nike Inc.
7.5 Under Armour
7.6 Anta Sports Products Limited
7.7 Puma SE
7.8 Columbia Sportswear
7.9 Everlast Worldwide, Inc.
7.10 Hanesbrands Inc.
7.11 Newell Brands Inc.
7.12 Ralph Lauren

8. DISCLAIMER

Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5
  • G-III Apparel Group
  • Fanatics Inc.
  • Adidas AG
  • Nike Inc.
  • Under Armour
  • Anta Sports Products Limited
  • Puma SE
  • Columbia Sportswear
  • Everlast Worldwide, Inc.
  • Hanesbrands Inc.
  • Newell Brands Inc.
  • Ralph Lauren
Note: Product cover images may vary from those shown
5 of 5

Loading
LOADING...

Adroll
adroll