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Athletic Footwear Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

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  • 160 Pages
  • August 2022
  • Region: Global
  • Mordor Intelligence
  • ID: 4617291
UP TO OFF until Sep 30th 2022
The athletic footwear market is projected to register a CAGR of 4.56% during the forecast period, 2022-2027.

The COVID-19 pandemic has adversely affected several industries, including the athletic footwear market across the world. Manufacturing hubs all around the world were suffering from a major negative impact. The first is the halting of operations due to the epidemic. Then there are a growing amount of order cancellations from international customers who are unable to sell or store products. Moreover, a decline in consumer demand for athletic footwear was noted by brands like Adidas, Nike, and Puma, as consumers reduced or delayed discretionary spending in response to the impacts of COVID-19.

The market is being driven by the rising awareness about the importance of fitness and countries' increased participation in sports and activities. Consumer buying behavior has transformed substantially in recent years, which can be primarily attributed to an increase in disposable income and increased spending on products for self-enhancement.

A rise in the number of specialty and franchised footwear stores, as well as tie-ups between footwear makers and various retail chains, has boosted demand for athletic footwear. Various emerging trends in various locations will have a favorable impact on the sports footwear industry in the coming years. Furthermore, market players' product development advancements, such as smart footwear that calculates calories burned, may have an impact on the athletic footwear industry.

Key Market Trends

Growing Sports Participation and Influence of Athleisure

Consumers increasingly prefer designer athletic shoes that incorporate elements of sports design in accordance with the athleisure trend. Furthermore, the global demand for running and cycling footwear is driven by the continuous shift toward more active lifestyles. With the rise in popularity of sports and fitness activities such as aerobics, swimming, jogging, and yoga, as well as the number of women participating in fitness and sports activities, attractive and comfortable sports footwear ideal for daily sports activities is becoming extremely popular. Consumers, particularly women, are buying more athletic footwear as a result of this. In addition, athleisure has become increasingly widespread, influencing millennial parents' sports footwear choices.

South America is the Fastest-growing Market for Athletic Footwear

Brazil has a well-developed sporting culture. Sports are not only widely played and popular among large segments of the population, but they are also diverse in nature. As a result, Brazil is one of the world's major athletic footwear marketplaces, driving athletic footwear sales in South America. Furthermore, in recent years in South America, rising health consciousness, changing lifestyles, and increasing desire for comfortable footwear, together with the growing need for creative footwear designs and expanding disposable income levels, have pushed consumer preference for athletic footwear. The athletic footwear international companies and brands are significantly expanding in Brazil’s geography contributing to the athletic footwear market in South America, as Brazil offers exciting investment opportunities for the sports industry across all kinds of sports sectors. The company’s target audience is the high and middle-income set population.

Competitive Landscape

The athletic footwear market is competitive with the presence of various regional and global players. To achieve a competitive advantage in the market, firms compete on a variety of variables such as product offerings, price, material quality, and marketing efforts. Companies are utilizing digital and social media marketing to notify people about new product launches. The e-commerce channel has been growing majorly over recent years, and it is one of the preferred channels for the major players operating in the market. ​ Adidas AG, Nike Inc., and Puma SE are some of the major players operating in the market studied.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Running Shoes
5.1.2 Sports Shoes
5.1.3 Trekking/Hiking Shoes
5.1.4 Other Product Types
5.2 By End User
5.2.1 Men
5.2.2 Women
5.2.3 Children
5.3 By Distribution Channel
5.3.1 Sports and Atheletic Goods Stores
5.3.2 Supermarkets/Hypermarkets
5.3.3 Online Retail Stores
5.3.4 Other Distribution Channels
5.4 Geography
5.4.1 North America United States Canada Mexico Rest of North America
5.4.2 Europe United Kingdom Germany Spain France Italy Russia Rest of Europe
5.4.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific
5.4.4 South America Brazil Argentina Rest of South America
5.4.5 Middle East & Africa United Arab Emirates South Africa Rest of Middle East & Africa
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Adidas AG
6.4.2 Nike Inc.
6.4.3 Under Armour Inc.
6.4.4 Puma SE
6.4.6 Asics Corporation
6.4.7 Wolverine World Wide Inc.
6.4.8 VF Corporation
6.4.9 Fila
6.4.10 New Balance Athletics Inc.



Companies Mentioned

A selection of companies mentioned in this report includes:

  • Adidas AG
  • Nike Inc.
  • Under Armour Inc.
  • Puma SE
  • Asics Corporation
  • Wolverine World Wide Inc.
  • VF Corporation
  • Fila
  • New Balance Athletics Inc.