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Hot Drinks in Georgia

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    Report

  • 37 Pages
  • November 2025
  • Region: Georgia
  • Euromonitor International
  • ID: 461955
Sales of hot drinks are maintaining a positive performance in Georgia in 2025, with volume growth low and stable, and value growth still healthy but on a lower trajectory than seen in 2024. It is noted that Georgian consumers regularly drink hot beverages, with immigration and tourism levels also boosting demand, particularly in foodservice.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Coffee, Other Hot Drinks, Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hot Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Positive sales continue, supported by baseline demand, immigration, and tourism
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Price sensitivity continues, leading to more frequent discounts and promotions
  • Refill packages and international coffee varieties grow in demand
  • Health and wellness trends most evident in tea
WHAT’S NEXT?
  • Overall stable sales expected over the forecast period
  • Health and wellness teas and premium coffee set to be key trends
  • Price sensitivity will continue to influence purchasing decisions and stimulate competition
COMPETITIVE LANDSCAPE
  • Jacobs Douwe Egberts benefits from strong positioning in coffee, ongoing innovation, and sustainability efforts
  • Greenfield tea benefits from wide availability and strong portfolio of popular options
CHANNELS
  • Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
  • Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
  • Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
  • Table 3 Retail Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 4 Retail Sales of Hot Drinks by Category: Value 2020-2025
  • Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
  • Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
  • Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 9 Total Sales of Hot Drinks by Category: Total Volume 2020-2025
  • Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
  • Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2021-2025
  • Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2022-2025
  • Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2020-2025
  • Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2020-2025
  • Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2025
  • Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2025-2030
  • Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2025-2030
  • Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2025-2030
  • Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2025-2030
  • Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2025-2030
  • Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2025-2030
  • Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources
COFFEE IN GEORGIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Coffee shows an overall stable performance
INDUSTRY PERFORMANCE
  • Value sales driven by high prices, with stable volume supported by overall demand
  • Fresh coffee pods show strong growth from a low base
WHAT’S NEXT?
  • Coffee sales will remain positive and stable, thanks to ongoing demand and the continued rise in fresh coffee pods
  • Ongoing innovations will need to be balanced with affordable prices
  • Expanding presence of international coffee chains and social media will continue to expose consumers to a wider range of coffee options
COMPETITIVE LANDSCAPE
  • Jacobs Douwe Egberts maintains strong position in coffee, thanks to ongoing innovation, and sustainability efforts
  • Lavazza benefits from consumer demand for high-quality coffee
CHANNELS
  • Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
  • Convenience stores is also the channel showing the strongest growth
CATEGORY DATA
  • Table 26 Retail Sales of Coffee by Category: Volume 2020-2025
  • Table 27 Retail Sales of Coffee by Category: Value 2020-2025
  • Table 28 Retail Sales of Coffee by Category: % Volume Growth 2020-2025
  • Table 29 Retail Sales of Coffee by Category: % Value Growth 2020-2025
  • Table 30 NBO Company Shares of Coffee: % Retail Value 2021-2025
  • Table 31 LBN Brand Shares of Coffee: % Retail Value 2022-2025
  • Table 32 Forecast Retail Sales of Coffee by Category: Volume 2025-2030
  • Table 33 Forecast Retail Sales of Coffee by Category: Value 2025-2030
  • Table 34 Forecast Retail Sales of Coffee by Category: % Volume Growth 2025-2030
  • Table 35 Forecast Retail Sales of Coffee by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERTEA IN GEORGIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Positive performance of tea supported by steady demand and health and wellness trends
INDUSTRY PERFORMANCE
  • Tea remains a popular hot beverage, with strong local production
  • Strong growth of fruit/herbal tea supported by growing assortment of offers and health and wellness trends
WHAT’S NEXT?
  • Positive sales will continue over the forecast period, with a widening assortment expected
  • Price sensitivity will continue, while retailers balance cost with a widening assortment
  • Health and wellness trends will support sales of healthier-positioned teas
COMPETITIVE LANDSCAPE
  • Geoplant benefits from its best-selling Gurieli tea, offering local and natural products
  • Orimi Trade benefits from growth in its Greenfield brand of tea
CHANNELS
  • Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
  • Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
CATEGORY DATA
  • Table 36 Retail Sales of Tea by Category: Volume 2020-2025
  • Table 37 Retail Sales of Tea by Category: Value 2020-2025
  • Table 38 Retail Sales of Tea by Category: % Volume Growth 2020-2025
  • Table 39 Retail Sales of Tea by Category: % Value Growth 2020-2025
  • Table 40 NBO Company Shares of Tea: % Retail Value 2021-2025
  • Table 41 LBN Brand Shares of Tea: % Retail Value 2022-2025
  • Table 42 Forecast Retail Sales of Tea by Category: Volume 2025-2030
  • Table 43 Forecast Retail Sales of Tea by Category: Value 2025-2030
  • Table 44 Forecast Retail Sales of Tea by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Retail Sales of Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMEROTHER HOT DRINKS IN GEORGIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Stable sales driven by chocolate-based flavoured powder drinks
INDUSTRY PERFORMANCE
  • Hot chocolate seen as a luxurious and comforting beverage
  • Chocolate-based flavoured powder drinks supported by high cocoa prices and steady consumer demand
WHAT’S NEXT?
  • Positive sales will continue, thanks to stable demand for sweet and indulgent hot drinks
  • Ongoing price sensitivity will encourage a growing presence of lesser-known and inexpensive hot drinks
  • Health and wellness trends will stimulate demand for healthier alternatives
COMPETITIVE LANDSCAPE
  • Nestlé maintains its lead in other hot drinks
  • Nestlé also sees the strongest growth, supported by the expansion of modern grocery retailers
CHANNELS
  • Convenience stores continue to benefit from accessibility, modern formats, and widening assortments
  • Retail e-commerce continues to grow from a modest sales base, thanks to developments from notable delivery services
CATEGORY DATA
  • Table 46 Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
  • Table 47 Retail Sales of Other Hot Drinks by Category: Value 2020-2025
  • Table 48 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
  • Table 49 Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
  • Table 50 NBO Company Shares of Other Hot Drinks: % Retail Value 2021-2025
  • Table 51 LBN Brand Shares of Other Hot Drinks: % Retail Value 2022-2025
  • Table 52 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2025-2030
  • Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Value 2025-2030
  • Table 54 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2025-2030
  • Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER