Soft Drinks in Azerbaijan - Research and Markets

Soft drinks continues to witness a recovery from the COVID-19 pandemic in 2022, although at a slower pace in comparison to 2021. All categories showed positive performance thanks to growing per capita consumption and gradual urbanisation which is positively impacting modern retail trade development. Carbonates, the largest category, continues to evolve thanks to the huge popularity of colas and high product awareness as well as the desire to indulge in a sweet drink.

The Soft Drinks in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

SOFT DRINKS IN AZERBAIJAN

EXECUTIVE SUMMARY

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN AZERBAIJANKEY DATA FINDINGS

2022 DEVELOPMENTS

Carbonates sees moderate progress amid price inflation
Limited emphasis on product development and innovation
Coca-Cola set to maintain its lead, thanks to iconic image and myriad global strengths

PROSPECTS AND OPPORTUNITIES

Positive outlook over the forecast period
Reduced sugar carbonates faces strong prospects
Local players capture demand for traditional tastes

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027

JUICE IN AZERBAIJANKEY DATA FINDINGS

2022 DEVELOPMENTS

Juice witnesses a slowdown in retail volume sales
Nectar is a favourite juice option
Local players lead juice category, thanks to historically-established brands and strong consumer trust

PROSPECTS AND OPPORTUNITIES

Juice is to see moderate growth in forthcoming years
Juice drinks to see fastest growth
Consumers will continue to switch to cheaper brands

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

BOTTLED WATER IN AZERBAIJANKEY DATA FINDINGS

2022 DEVELOPMENTS

Bottled water maintains strong growth as an essential product
Bulk water brings additional growth to boo
Domestic players continue to lead the category

PROSPECTS AND OPPORTUNITIES

Healthy prospects ahead for bottled water
Private label is growing from a young base
Culture of water consumption is growing

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

SPORTS DRINKS IN AZERBAIJAN2022 DEVELOPMENTSENERGY DRINKS IN AZERBAIJANKEY DATA FINDINGS

2022 DEVELOPMENTS

Energy drinks consumption driven by strong uptake among young population
Government continues to monitor energy drinks to ensure compliance
Local players take strong lead in energy drinks category

PROSPECTS AND OPPORTUNITIES

Dynamic growth ahead for energy drinks
Local players to lead the way in energy drinks
Reduced sugar lines will remain niche

CATEGORY DATA

Table 75 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 76 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

CONCENTRATES IN AZERBAIJANKEY DATA FINDINGS

2022 DEVELOPMENTS

Concentrates witnesses falling consumption amid geopolitical tensions
Liquid concentrates faces competition from carbonates
Single-serve formats and functional drinks attempt to woo consumers

PROSPECTS AND OPPORTUNITIES

Flat performance anticipated as marketing supports dwindles
Fruit and berry flavours, based on traditional kissels, remain the most popular in powder concentrates
Geopolitical situation in the region will impact supply of products

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 87 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 88 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 89 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 90 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 91 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 92 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 93 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 94 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 95 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 96 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

RTD TEA IN AZERBAIJANKEY DATA FINDINGS

2022 DEVELOPMENTS

RTD tea consumption lags behind other countries in the region
Local player Avrora Ltd takes on international players with new brand
Fuse Tea dominates RTD category

PROSPECTS AND OPPORTUNITIES

Moderate growth expected in RTD tea
Competitive landscape could see a shake up from local brand Berg Tea
Economic constraints will make affordable brands more attractive

CATEGORY DATA

Table 103 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 104 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

RTD COFFEE IN AZERBAIJANKEY DATA FINDINGS

2022 DEVELOPMENTS