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Soft Drinks in Azerbaijan

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    Report

  • 73 Pages
  • December 2022
  • Region: Azerbaijan
  • Euromonitor International
  • ID: 462007
Soft drinks continues to witness a recovery from the COVID-19 pandemic in 2022, although at a slower pace in comparison to 2021. All categories showed positive performance thanks to growing per capita consumption and gradual urbanisation which is positively impacting modern retail trade development. Carbonates, the largest category, continues to evolve thanks to the huge popularity of colas and high product awareness as well as the desire to indulge in a sweet drink.

The Soft Drinks in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN AZERBAIJAN
EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN AZERBAIJANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Carbonates sees moderate progress amid price inflation
  • Limited emphasis on product development and innovation
  • Coca-Cola set to maintain its lead, thanks to iconic image and myriad global strengths
PROSPECTS AND OPPORTUNITIES
  • Positive outlook over the forecast period
  • Reduced sugar carbonates faces strong prospects
  • Local players capture demand for traditional tastes
CATEGORY DATA
  • Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
  • Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
  • Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
  • Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027
JUICE IN AZERBAIJANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Juice witnesses a slowdown in retail volume sales
  • Nectar is a favourite juice option
  • Local players lead juice category, thanks to historically-established brands and strong consumer trust
PROSPECTS AND OPPORTUNITIES
  • Juice is to see moderate growth in forthcoming years
  • Juice drinks to see fastest growth
  • Consumers will continue to switch to cheaper brands
CATEGORY DATA
  • Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN AZERBAIJANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Bottled water maintains strong growth as an essential product
  • Bulk water brings additional growth to boo
  • Domestic players continue to lead the category
PROSPECTS AND OPPORTUNITIES
  • Healthy prospects ahead for bottled water
  • Private label is growing from a young base
  • Culture of water consumption is growing
CATEGORY DATA
  • Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN AZERBAIJAN2022 DEVELOPMENTSENERGY DRINKS IN AZERBAIJANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Energy drinks consumption driven by strong uptake among young population
  • Government continues to monitor energy drinks to ensure compliance
  • Local players take strong lead in energy drinks category
PROSPECTS AND OPPORTUNITIES
  • Dynamic growth ahead for energy drinks
  • Local players to lead the way in energy drinks
  • Reduced sugar lines will remain niche
CATEGORY DATA
  • Table 75 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 76 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN AZERBAIJANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Concentrates witnesses falling consumption amid geopolitical tensions
  • Liquid concentrates faces competition from carbonates
  • Single-serve formats and functional drinks attempt to woo consumers
PROSPECTS AND OPPORTUNITIES
  • Flat performance anticipated as marketing supports dwindles
  • Fruit and berry flavours, based on traditional kissels, remain the most popular in powder concentrates
  • Geopolitical situation in the region will impact supply of products
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 87 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 88 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 89 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 90 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 91 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
  • Table 92 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 93 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 94 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 95 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 96 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN AZERBAIJANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTD tea consumption lags behind other countries in the region
  • Local player Avrora Ltd takes on international players with new brand
  • Fuse Tea dominates RTD category
PROSPECTS AND OPPORTUNITIES
  • Moderate growth expected in RTD tea
  • Competitive landscape could see a shake up from local brand Berg Tea
  • Economic constraints will make affordable brands more attractive
CATEGORY DATA
  • Table 103 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 104 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN AZERBAIJANKEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTD coffee continues to recover post-pandemic but remains a niche
  • Rising inflation stifles retail volume growth
  • RTD coffee is led by imported brands
PROSPECTS AND OPPORTUNITIES
  • Coffee culture will drive interest in RTD coffee products
  • Expansion of modern retailers will support growth
  • Strong competition from energy drinks
CATEGORY DATA
  • Table 115 Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 116 Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Table 119 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
  • Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
  • Table 121 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
  • Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
  • Table 123 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
  • Table 124 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
  • Table 125 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
  • Table 126 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027