Soft Drinks in Croatia - Research and Markets

The war in Ukraine is having a negative impact, with the resultant energy crisis leading to soaring inflation and dampening volume sales. As a result, while soft drinks are expected to register an increase in current value sales, retail volume sales are expected to fall. Disruptions to supplies are also leading to difficulties. In particular, price rises are having a serious impact on energy drinks.

The Soft Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

SOFT DRINKS IN CROATIA

EXECUTIVE SUMMARY

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

CARBONATES IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Fall in retail volume sales, as inflation bites
Coca-Cola Beverages Hrvatska continues to dominate in 2022, thanks to its strong brand recognition
Reduced sugar variants gaining value share

PROSPECTS AND OPPORTUNITIES

Muted performance over forecast period
Sugar tax starts to have an impact
Reduced sugar carbonates register higher growth

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027

JUICE IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Fall in retail volume sales, as inflation bites
Enjoying high consumer trust, Stanic continues to lead juice
New launches focus on reduced sugar and offering functional benefits

PROSPECTS AND OPPORTUNITIES

Muted performance over forecast period
Juices aligned to the health and wellness trend perform well, with consumers reaching for sugar-free and fortified options
Stronger marketing support and new product launches shape the landscape

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

BOTTLED WATER IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Fall in retail current value and volume sales, as inflation bites
Jamnica continues dominating bottled water in 2022, whilst companies continue to focus on recyclable packaging
Bucking the trend, functional water registers volume growth in 2022

PROSPECTS AND OPPORTUNITIES

Muted performance over forecast period
Private label may expand in bottled water
Flavoured and functional bottled water see innovation over forecast period

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

SPORTS DRINKS IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Sports drinks buck the trend, with very healthy growth
Vindija leads, thanks to strong brand recognition and wide availability of its Isosport drink
Sports drinks has stiff competition from other soft drinks, particularly functional bottled water

PROSPECTS AND OPPORTUNITIES

Moderate volume growth over forecast period, though inflation could cast a cloud
A lack of innovation for the early forecast period
Growing number of online sports nutrition stores will benefit sports drinks sales

CATEGORY DATA

Table 75 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 76 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027

ENERGY DRINKS IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Dismal year for energy drinks with significant fall in retail volume sales.
Imported brands dominate
Launch of local brand in 2022

PROSPECTS AND OPPORTUNITIES

Rosy outlook over forecast period
Sugar-free variants gain value share
Energy drinks face increasing competition from other soft drinks options, in particular RTD coffee and drinks with added energy benefits

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 88 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

CONCENTRATES IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Concentrates benefits from general inflation
Local preferences skew towards powder concentrates
Status quo remains in 2022

PROSPECTS AND OPPORTUNITIES

Marginal volume growth for concentrates over forecast period
Focus on healthier positioning
Sugar-free variants gain value share

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 100 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 107 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 108 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 109 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 110 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 114 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

RTD TEA IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Increase in volume sales, despite price rises
Enjoying high consumer loyalty, Jamnica maintains the leading off-trade volume and value share in 2022
Private label gains further volume share

PROSPECTS AND OPPORTUNITIES

Muted volume growth over forecast period
Need for more innovation and stronger marketing push to boost volume sales
Opportunity for RTD tea with a greener positioning

CATEGORY DATA

Table 115 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 116 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

RTD COFFEE IN CROATIAKEY DATA FINDINGS

2022 DEVELOPMENTS

Increase in volume sales, despite price rises
No change in status quo in 2022
RTD coffee growth driven by younger generation

PROSPECTS AND OPPORTUNITIES

Moderate volume growth over forecast period
As awareness of lactose intolerance rises, RTD coffee with plant-based milk is likely to gain popularity
Premiumisation of coffee filters into RTD coffee

CATEGORY DATA