Soft Drinks in Georgia

  • ID: 462009
  • Report
  • Region: Georgia
  • 55 pages
  • Euromonitor International
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The healthy performance of the Georgian economy in 2017 allowed Georgian consumers to be braver with spending more on traditional soft drinks, such as bottled water and carbonates, and experiment with newer ones, including energy drinks and RTD tea. It should be noted that the generally low levels of concern with regard to high sugar content in products provides opportunities for further volume expansion of categories such as carbonates, juice and energy drinks.

The Soft Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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SOFT DRINKS IN GEORGIA

List of Contents and Tables
  • Executive Summary
  • Soft Drinks in Georgia Continues To Emerge
  • Increasing Number of Tourists - A Driver of Soft Drinks' Expansion
  • International Players Firmly Standing Their Ground
  • Room for New Product Developments in Bottled Water
  • Bright Future for Soft Drinks Expected
  • Market Data
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
  • Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
  • Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
  • Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
  • Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Increasing Number of Foreign Tourists Will Support Further Growth
  • Strong Competition To Keep Carbonated Bottled Water's Performance Positive
  • No Bright Future for High Volume Packages of Bottled Water
  • Competitive Landscape
  • Ids Borjomi International Remains the Leader
  • the Story of the Leading Brand
  • Experimenting in Bottled Water Not Welcome
  • Category Data
  • Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
  • Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
  • Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
  • Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
  • Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
  • Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
  • Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
  • Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
  • Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Low Health Awareness To Support the Growth of Carbonates
  • Average Unit Prices Expected To Drop As Competition Remains Strong
  • Increasing Number of Tourists Will Ensure Further Growth
  • Competitive Landscape
  • Coca-Cola Co Remains the Clear Leader in Georgia
  • Non-cola Carbonates Dominated by Local Brands
  • New Companies Do Not Manage To Challenge the Major Players
  • Category Data
  • Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
  • Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
  • Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
  • Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
  • Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
  • Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
  • Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
  • Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
  • Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
  • Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
  • Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
  • Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
  • Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
  • Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
  • Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
  • Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
  • Prospects
  • Headlines
  • Prospects
  • Juice Will Remain Less Dependent on Currency Fluctuations
  • Average Unit Prices To Decline As Competition Increases
  • Big Potential for Growth
  • Competitive Landscape
  • Local Production Stands Firm
  • Low Production Costs Attracting Big Manufacturers
  • Sandora Ooo's Leadership Continues
  • Category Data
  • Table 62 Off-trade Sales of Juice by Category: Volume 2012-2017
  • Table 63 Off-trade Sales of Juice by Category: Value 2012-2017
  • Table 64 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
  • Table 65 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
  • Table 66 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
  • Table 67 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
  • Table 68 NBO Company Shares of Off-trade Juice: % Value 2013-2017
  • Table 69 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
  • Table 70 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 71 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 72 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 73 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Further Low Rtd Coffee Sales Expected Due To Competition From Other Soft Drinks
  • Modern Grocery Retailers To Keep Rtd Coffee in Georgia Alive
  • No Future Foreseen for On-trade Rtd Coffee
  • Competitive Landscape
  • Leadership Gained With Presence
  • Some Space for New Launches
  • No Presence of Local Manufacturers in the Category
  • Category Data
  • Table 74 Off-trade Sales of RTD Coffee: Volume 2012-2017
  • Table 75 Off-trade Sales of RTD Coffee: Value 2012-2017
  • Table 76 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
  • Table 77 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
  • Table 78 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
  • Table 79 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
  • Table 80 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
  • Table 81 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
  • Table 82 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 83 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 84 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 85 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Perception of Rtd Tea As A Healthier Alternative Supports Growth
  • Competition Between Retail Channels Will Support the Growth of the Category
  • With the Increasing Competition Further Flavour Variations Are Expected
  • Competitive Landscape
  • Cheaper Local Currency Supports the Increase in Share of Local Rtd Tea
  • Coca-Cola Is the Clear Leader
  • Loss of Share of Unilever Group Makes the Category's Average Unit Price Lower
  • Category Data
  • Table 86 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
  • Table 87 Off-trade Sales of RTD Tea by Category: Value 2012-2017
  • Table 88 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
  • Table 89 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
  • Table 90 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
  • Table 91 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
  • Table 92 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
  • Table 93 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
  • Table 94 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 95 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 96 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 97 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Low Health Awareness To Continue Supporting the Expansion of Energy Drinks
  • Average Unit Prices Record Significant Decline
  • Energy Drinks' Consumption Habits Changing
  • Competitive Landscape
  • Off-trade Value Share of the Leader on the Decline
  • Different Picture in Volume Terms
  • Further Growth of Local Producers' Presence Expected
  • Category Data
  • Table 98 Off-trade Sales of Energy Drinks: Volume 2012-2017
  • Table 99 Off-trade Sales of Energy Drinks: Value 2012-2017
  • Table 100 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
  • Table 101 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
  • Table 102 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
  • Table 103 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
  • Table 104 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
  • Table 105 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
  • Table 106 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 107 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 108 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 109 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Prospects
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