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Soft Drinks in Guatemala

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    Report

  • 74 Pages
  • December 2022
  • Region: Guatemala
  • Euromonitor International
  • ID: 462010
Soft drinks in Guatemala continues to develop positively in 2022, sustained by consumer’s fondness for carbonates and a basic need for drinkable water in the country. Guatemalans are drawn to sweet beverages and have yet to embrace reduced sugar alternatives on a mainstream level. Low-calorie and low-sugar products do not enjoy the popularity seen in other parts of the world, although some consumers are switching to RTD tea which is perceived as a healthier option.

The Soft Drinks in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

SOFT DRINKS IN GUATEMALA
EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • The Coca-Cola Company simplifies brand portfolio and bolsters distribution
  • Pepsi intensifies promotional efforts
  • Carbonate players leverage their price increases in other carbonates flavours categories
PROSPECTS AND OPPORTUNITIES
  • Cola carbonates faces sustained growth underpinned by heavy investment
  • Low sugar carbonates will remain low on participation
  • Carbonates faces promising volume growth
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027
JUICE IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Juice category hit by significant price rises in the off-trade
  • Alimentos Maravilla remains the leading player in juice category
  • Artesano launched by Naturalissimo in 2022
PROSPECTS AND OPPORTUNITIES
  • Juice will maintain solid performance in off-trade and on-trade
  • Price increases may further erode brand loyalty as consumers switch
  • High sugar juice brands will remain the favourites in the short term
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 54 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Bottled water faces stagnant retail growth
  • Salvavidas remains brand leader in bottled water
  • Smaller bottled water categories witness mixed performance
PROSPECTS AND OPPORTUNITIES
  • Mature category with continuous volume growth
  • Carbonated flavoured water will remain the most dynamic category
  • Recycling and environmental awareness is a must in this category
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Recovery of sports drinks constrained by surge in COVID-19 infection rates
  • Competition intensifies between rivals Embotelladora Centroamericana (PepsiCo) and Coca-Cola de Guatemala
  • Consumer interest is growing for specialised products
PROSPECTS AND OPPORTUNITIES
  • New players will support category growth
  • Specialist rehydration brands will continue to gain traction
  • Category leader Gatorade expected to lose further retail value share
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2017-2022
  • Table 78 Off-trade Sales of Sports Drinks: Value 2017-2022
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
ENERGY DRINKS IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Energy drinks record another strong year of growth
  • Family size presentations gain popularity in energy drinks
  • AMP strategy to sell product at highway tolls
PROSPECTS AND OPPORTUNITIES
  • Category growth to be supported by rising energy drink consumption
  • Premium brands to help drive up average prices
  • Mainstream brands will be more cautious about raising price during inflationary period
CATEGORY DATA
  • Table 117 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 118 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Powder concentrates remain the leading category
  • Limited marketing investment hinders growth
  • Liquid concentrates stagnant on portfolio variety
PROSPECTS AND OPPORTUNITIES
  • Mature concentrates category faces organic growth
  • Liquid concentrates faces a stagnant future
  • Concentrate drops to remain a niche
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 90 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
  • Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTD tea gains appeal as a trendy and healthy option
  • Lipton Ice tea launches new flavour
  • Family-size formats remain popular
PROSPECTS AND OPPORTUNITIES
  • RTD tea consumption set to rise over the forecast period
  • Health-oriented products will expand in RTD tea
  • Foodservice will add further stimulus to RTD tea category
CATEGORY DATA
  • Table 105 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 106 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN GUATEMALAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • RTD coffee sees a stronger recovery
  • Major dairy player launches RTD coffee
  • Café Ole remains as category leader
PROSPECTS AND OPPORTUNITIES
  • Interest in RTD coffee among Guatemalans likely to remain low
  • Café Ole will remain leader
  • Modern channel will dominate sales of RTD coffee