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Soft Drinks in Kazakhstan

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    Report

  • 72 Pages
  • December 2022
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 462011
Kazakhstan has strong trade links with Russia in particular and the war in Ukraine is negatively impacting the economy and inflation is rising. While skyrocketing international oil and gas prices have boosted the local economy, its usual outflow to the global market through Russia has been disrupted and its energy sector has to look for other alternatives.

The Soft Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
SOURCES
  • Summary 1 Research Sources
CARBONATES IN KAZAKHSTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Healthy retail volume growth, in spite of high inflation
  • Coca-Cola continues to dominate
  • Non-traditional flavours are growing in popularity
PROSPECTS AND OPPORTUNITIES
  • Moderate volume growth over forecast period
  • Cans increasingly popular among consumers
  • Non-cola carbonates gain value share
CATEGORY DATA
  • Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
  • Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
  • Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
  • Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
  • Table 35 Off-trade Sales of Carbonates by Category: Volume 2017-2022
  • Table 36 Off-trade Sales of Carbonates by Category: Value 2017-2022
  • Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
  • Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
  • Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
  • Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
  • Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
  • Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
  • Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
  • Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
  • Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
  • Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027
JUICE IN KAZAKHSTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Moderate retail volume growth, in spite of high inflation
  • Coca-Cola Almaty strongest performer in 2022
  • Health and wellness continue to influence product development and positioning
PROSPECTS AND OPPORTUNITIES
  • Muted performance over forecast period
  • Juices aligned to the health and wellness trend perform well, with consumers reaching for sugar-free and fortified options
  • Stronger marketing support and new product launches shape the landscape
CATEGORY DATA
  • Table 51 Off-trade Sales of Juice by Category: Volume 2017-2022
  • Table 52 Off-trade Sales of Juice by Category: Value 2017-2022
  • Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
  • Table 54 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
  • Table 55 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
  • Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
  • Table 57 NBO Company Shares of Off-trade Juice: % Value 2018-2022
  • Table 58 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
  • Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
  • Table 60 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
  • Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
  • Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
BOTTLED WATER IN KAZAKHSTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Positive retail volume growth, in spite of high inflation
  • Top brand Tassay sees price increase
  • Vending machines offering filtered tap water increasingly popular
PROSPECTS AND OPPORTUNITIES
  • Moderate volume growth over forecast period
  • More flavour, the better
  • Economy brands set to boom as consumers’ purchasing power takes a hit
CATEGORY DATA
  • Table 63 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
  • Table 64 Off-trade Sales of Bottled Water by Category: Value 2017-2022
  • Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
  • Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
  • Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
  • Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
  • Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
  • Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
SPORTS DRINKS IN KAZAKHSTAN

2022 DEVELOPMENTS

ENERGY DRINKS IN KAZAKHSTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Energy drinks is star performer among soft drinks in 2022
  • Leading local brand Gorilla strengthens its position
  • Little thirst for reduced sugar variants
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Energy drinks could face increasing competition from RTD coffee and other drinks with added energy benefits
  • Healthy lifestyle and association with sports will maintain demand for energy drinks
CATEGORY DATA
  • Table 75 Off-trade Sales of Energy Drinks: Volume 2017-2022
  • Table 76 Off-trade Sales of Energy Drinks: Value 2017-2022
  • Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
  • Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
  • Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
  • Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
  • Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
  • Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
  • Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
  • Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
  • Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
  • Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027
CONCENTRATES IN KAZAKHSTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Concentrates registers fall in volume sales and is worst performing soft drink in 2022
  • Status quo remains in 2022
  • New product launches offer added-value
PROSPECTS AND OPPORTUNITIES
  • Dismal outlook for concentrates over forecast period
  • Focus on healthier positioning
  • Local brands gain value share
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 87 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
  • Table 88 Off-trade Sales of Concentrates by Category: Value 2017-2022
  • Table 89 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
  • Table 90 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
  • Table 91 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
  • Table 92 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
  • Table 93 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
  • Table 94 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
  • Table 95 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
  • Table 96 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
  • Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
  • Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
  • Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
  • Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
  • Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
  • Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
RTD TEA IN KAZAKHSTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Healthy double-digit volume growth in 2022
  • Galanz Bottlers retains leadership in RTD tea
  • Reduced sugar variants still unpopular
PROSPECTS AND OPPORTUNITIES
  • Rosy outlook over forecast period
  • Opportunity for RTD tea with a greener positioning
  • RTD tea’s association as being a healthier soft drink will drive volume sales over forecast period
CATEGORY DATA
  • Table 103 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
  • Table 104 Off-trade Sales of RTD Tea by Category: Value 2017-2022
  • Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
  • Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
  • Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
  • Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
  • Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
  • Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
  • Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
  • Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
  • Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
RTD COFFEE IN KAZAKHSTAN

KEY DATA FINDINGS

2022 DEVELOPMENTS
  • Healthy double-digit volume growth in 2022
  • RTD coffee at nascent stage
  • Coffee shops drive trends
PROSPECTS AND OPPORTUNITIES
  • Further healthy growth over forecast period
  • RTD coffee growth driven by younger generation
  • No new entrants over forecast period
CATEGORY DATA
  • Table 115 Off-trade Sales of RTD Coffee: Volume 2017-2022
  • Table 116 Off-trade Sales of RTD Coffee: Value 2017-2022
  • Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
  • Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
  • Table 119 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
  • Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
  • Table 121 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
  • Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
  • Table 123 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
  • Table 124 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
  • Table 125 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
  • Table 126 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027