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Soft Drinks in Kazakhstan

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    Report

  • 70 Pages
  • January 2024
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 462011
Soft drinks in Kazakhstan recorded positive growth in 2023, maintaining its upwards trajectory in both volume and value terms. The general drivers of growth for all categories include population growth, especially among the younger demographic, increased per capita consumption due to the development of modern retail, and distribution improvements.

The Soft Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CARBONATES IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Population expansion and modern retail development support growth in 2023
  • Rising demand for mojito-flavoured carbonates
  • Coca-Cola maintains its dominance in 2023
PROSPECTS AND OPPORTUNITIES
  • Further growth driven by expansion of modern retail and population growth
  • Competition from RTD tea and flavoured bottled water
  • Introduction of a sugar tax?
CATEGORY DATA
  • Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
  • Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2023-2028
  • Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2023-2028
JUICE IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Juice drinks benefit from their affordability and flavour options
  • Popularity of juice drinks impacts nectars
  • Coca-Cola and RG Brands lead thanks to their wide product portfolios and brand recognition
PROSPECTS AND OPPORTUNITIES
  • Moderate volume growth of a mature product area
  • High prices and competition from other beverages hamper growth of 100% juice
  • Innovation to keep consumers interested
CATEGORY DATA
  • Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028
BOTTLED WATER IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Low quality tap water and rising health consciousness drive growth in 2023
  • Success of ASU benefits the entire category
  • Bulk water continues to thrive
PROSPECTS AND OPPORTUNITIES
  • Further growth as the culture of water consumption gains momentum
  • Potential of niche categories
  • Vending machine trend expected to continue
CATEGORY DATA
  • Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028
SPORTS DRINKS IN KAZAKHSTAN2023 DEVELOPMENTSENERGY DRINKS IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Slowed growth in 2023 due to negative media coverage
  • Setback impacts sales during the peak summer period
  • Gorilla maintains its lead thanks to affordable pricing, wide distribution and flavour variety
PROSPECTS AND OPPORTUNITIES
  • Slowed growth due to saturation
  • Energy drinks could face increasing competition from RTD coffee and other drinks with added energy benefits
  • Little thirst for reduced sugar variants
CATEGORY DATA
  • Table 75 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 76 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028
CONCENTRATES IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Concentrates have limited appeal in Kazakhstan
  • Preference of RTD drinks leaves little space for the expansion of liquid concentrates
  • Ideal Kaz Trade continues to dominate
PROSPECTS AND OPPORTUNITIES
  • Minimal growth due to limited interest and a shrinking consumer base
  • Demand for drinks offering health benefits
  • Focus on convenience
CATEGORY DATA
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 87 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 88 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 89 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 90 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 91 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
  • Table 92 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 93 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 94 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 95 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 96 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
RTD TEA IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Further double-digit growth in 2023
  • Reduced sugar variants still unpopular
  • Galanz Bottlers remains the top player in RTD tea
PROSPECTS AND OPPORTUNITIES
  • Population growth and flavour innovation to drive further double-digit growth
  • RTD tea’s association as being a healthier soft drink will further support sales
  • Carbonated RTD tea will remain undeveloped
CATEGORY DATA
  • Table 103 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 104 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028
RTD COFFEE IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Affordability and growing coffee culture support further growth in 2023
  • Coffee shops drive sales
  • Food Empire Holdings and Lotte Group lead in 2023
PROSPECTS AND OPPORTUNITIES
  • Rising coffee culture and promotions will ensure future healthy growth
  • RTD coffee growth driven by younger generation
  • No changes to the competitive landscape expected
CATEGORY DATA
  • Table 115 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 116 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 119 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 121 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 123 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 124 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 125 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 126 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028