Soft Drinks in Kazakhstan

  • ID: 462011
  • Report
  • Region: Kazakhstan
  • 57 pages
  • Euromonitor International
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In 2017, soft drinks saw moderate positive dynamics in volume and value terms. In 2017, volume growth in soft drinks accelerated slightly compared with 2016, when the market was almost stagnant. With the better economic situation in the country, a stabilised currency and population growth, soft drinks recorded some improvement in 2017. However, disposable income did not increase significantly, consequently consumers gave preference to cheaper soft drinks in order to save money.

The publisher's Soft Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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SOFT DRINKS IN KAZAKHSTAN

Executive Summary
Moderate Development of Soft Drinks in 2017
the Contribution of Modern Grocery Retailers
Strong Competition Between Domestic and International Players
2017 Stands Out in Terms of New Product Development
Polarisation Between Low Cost and Healthy High-end Products

Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Water Purifiers Challenge Growth in Bottled Water
Low Penetration in Rural Areas
Bottled Water Supported Both by Out Same As in House Consumption
Competitive Landscape
Lack of Regulation and Certification
Bottled Water Is Led by Local Players
Premium Brands of Bottled Water Gradually Appearing in Large Towns and Cities

Category Data
Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Switch From Juice and Rtd Tea Towards Locally Produced Lemonades
Traditional Flavours From the Soviet Era Are the Most Popular in Non-cola Carbonates
Greater Consumers' Health Awareness Will Negatively Affect Carbonates
Competitive Landscape
Manufacturers of Carbonates Are Very Active in Marketing Campaigns
Continuous Focus on Millennials by Manufacturers
Growing Number of International Players Offer Tonic Water and Ginger Ale

Category Data
Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Headlines
Prospects
Fruit and Berries Are Undisputed Flavour Leaders in Concentrates
Low Penetration of Concentrates
Convenience Is the Key To Success
Competitive Landscape
Lack of Marketing Campaigns for Concentrates
Opportunities for the Manufacturers of Concentrates
Private Label Could Develop
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

Category Data
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Save Money on Juice Purchasing
Key Consumers of 100% Juice Are People With High Standards of Living
Within the Improving Disposable Income, Natural Claims Will Be Important Factor
Competitive Landscape
Opportunities for Private Label in Kazakhstan
Manufacturers Start To Offer Bigger Packaging
Marketing Campaigns Are Required

Category Data
Table 78 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 79 Off-trade Sales of Juice by Category: Value 2012-2017
Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 82 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 85 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 86 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 87 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 88 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 89 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Prospects
Headlines
Prospects
Rtd Tea Declines in Volume in 2017
Price Promotions Positively Affect Sales of Rtd Tea in Kazakhstan
the Emergence of New Flavours
Competitive Landscape
the Opportunity for Private Label
Manufacturers Are Expected To Focus on the Safeness and Naturalness of Rtd Tea
New Product Launches in 2017

Category Data
Table 90 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 91 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 92 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 93 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 94 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 98 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 99 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 100 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 101 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy Drinks Is No Longer Considered As A Premium Soft Drink in Kazakhstan
Widespread Belief That Energy Drinks Are Unhealthy, Especially for Children
Expanding Distribution of Energy Drinks Across Small Towns
Competitive Landscape
Manufacturers Start To Offer Energy Drinks in Plastic Bottles
Active Marketing Campaigns by Energy Drinks Manufacturers
Opportunities for the New Product Developments

Category Data
Table 102 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 103 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 104 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 105 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 106 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 107 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 108 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 109 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 110 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 111 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 112 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 113 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Prospects
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