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Soft Drinks in Kazakhstan

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    Report

  • 79 Pages
  • December 2025
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 462011
Volume sales increase in 2025, though consumers remain price sensitive. Both carbonates and bottled water continues to lead in terms of volume sales, though RTD tea registers the highest volume growth. Energy drinks also perform strongly, despite introduction of ban of selling energy drinks to under 21-year-olds.

This Soft Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • 2025 marks a recovery, as inflation eases
KEY DATA FINDINGS
INDUSTRY PERFROMANCE
  • Recovery, after previous difficult year
  • Consumers still price sensitive
  • RTD tea strongest performer
  • Continuing flavour innovation
WHAT’S NEXT?
  • Moderate volume growth over forecast period
  • Continuing price sensitivity
  • Continuing regulatory pressure on energy drinks
COMPETITIVE LANDSCAPE
  • Coca-Cola holds on to commanding lead and makes strong recovery after difficult 2024
  • RG Brands has significant foothold
CHANNELS
  • Small local grocers lead, but lose value share
  • E-commerce and convenience stores register healthy value growth
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
CARBONATES IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Healthy volume growth
INDUSTRY PERFORMANCE
  • Recovery for carbonates in 2025
  • Tonic Water/mixers/other bitters registers highest volume growth
WHAT’S NEXT?
  • Modest volume growth over forecast period
  • Flavour innovations keep consumers engaged
  • Reduced sugar fails to gain traction
COMPETITIVE LANDSCAPE
  • Coca-Cola continues to dominate, with PepsiCo in second position
  • Some smaller players making an impact
CHANNELS
  • Small local grocers lead retail distribution, but are losing volume share
  • Significant volume sales through foodservice
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTSJUICE IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Little room for more premium offerings
INDUSTRY PERFORMANCE
  • Minimal volume growth, though some recovery from previous years
  • Juice drinks (up to 24% juice) gain most volume share
WHAT’S NEXT?
  • Minimal volume growth, with consumers still price sensitive
  • Flavour key driver of differentiation
  • Not from concentrates 100% juice continues to be niche
COMPETITIVE LANDSCAPE
  • RG Brands holds on to commanding lead
  • Galanz Bottlers gains most volume share
CHANNELS
  • Small local grocers lead retail distribution, but are losing volume share
  • Significant volume sales through foodservice
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTSBOTTLED WATER IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Ongoing issues with tap water support volume sales
INDUSTRY PERFORMANCE
  • Continuing volume growth for bottled water
  • Flavoured bottled water registers highest volume growth
WHAT’S NEXT?
  • Further healthy volume growth
  • Minimal innovation over forecast period
  • Limited demand for functional bottled water as yet
COMPETITIVE LANDSCAPE
  • RG Brands continues to lead, with Unix close behind
  • Coca-Cola performs strongly
CHANNELS
  • Small local grocers lead retail distribution, but are losing volume share
  • Some volume sales through foodservice
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTSSPORTS DRINKS IN KAZAKHSTAN
2025 DEVELOPMENTS
  • Awareness on the rise
COUNTRY REPORTSENERGY DRINKS IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Energy drinks prove very resilient
INDUSTRY PERFORMANCE
  • Further volume growth, despite ban on sales to under 21-year-olds
  • Reduced sugar energy drinks gain the most volume share
WHAT’S NEXT?
  • Healthy volume growth over forecast period
  • Innovation, affordability and effective marketing drive volume sales
  • Further restrictions possible
COMPETITIVE LANDSCAPE
  • Gorilla brands continues to dominate
  • Tassay makes quick impact
CHANNELS
  • Small local grocers lead retail distribution, but are losing volume share
  • Significant volume sales through foodservice
CATEGORY DATA
  • Table 77 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 78 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTSCONCENTRATES IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Limited interest in concentrates
INDUSTRY PERFORMANCE
  • Marginal volume decline in 2025
  • Liquid concentrates gain most volume share
WHAT’S NEXT
  • Growth flat over forecast period
  • Limited innovation sees concentrates continuing to struggle
  • Opportunities in focusing on a healthier positioning
COMPETITIVE LANDSCAPE
  • Russian and local companies dominate
  • Smaller players come and go
CHANNELS
  • Differing distribution for liquid and powder concentrates
  • Convenience stores and e-commerce register healthy volume growth
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 89 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 90 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 91 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 92 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 93 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
  • Table 94 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 95 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 96 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 97 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 98 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 99 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 100 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 102 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 104 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTSRTD TEA IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD tea best performing soft drink in 2025
INDUSTRY PERFORMANCE
  • Continuing thirst for RTD tea
  • Flavour innovation key driver of sales
WHAT’S NEXT?
  • Rosy outlook over forecast period
  • Continuing focus on flavours
  • Little demand for reduced sugar offerings
COMPETITIVE LANDSCAPE
  • Galanz Bottlers holds on to commanding lead
  • Fuze Tea registers explosive volume growth
CHANNELS
  • Small local grocers lead retail distribution, but are losing volume share
  • Significant volume sales through foodservice
CATEGORY DATA
  • Table 105 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 106 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSRTD COFFEE IN KAZAKHSTANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD coffee still an emerging product
INDUSTRY PERFORMANCE
  • Healthy volume growth in 2025
  • Volume sales continue to be low
WHAT’S NEXT
  • Lower growth over forecast
  • RTD coffee ripe for innovation
  • Younger consumers drive volume growth
COMPETITIVE LANDSCAPE
  • Two top players continue to dominate
  • Little space for more premium players
CHANNELS
  • Small local grocers lead retail distribution, but are losing volume share
  • Minimal volume sales through foodservice
CATEGORY DATA
  • Table 117 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 118 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS