+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Soft Drinks in Kazakhstan

  • ID: 462011
  • Report
  • Region: Kazakhstan
  • 60 pages
  • Euromonitor International
1 of 2
Kazakhstan generated consistent economic improvement with real GDP growth of 4% in 2018. The improvement in the economy had a positive influence on the gradual increase in consumers’ purchasing power. This therefore, resulted in consumers increasingly demanding impulsive and indulgence goods, such as soft drinks.

The Soft Drinks in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
2 of 2
Soft Drinks in Kazakhstan

List of Contents and Tables
Executive Summary
Economic Growth Supports the Development of Soft Drinks
Elaboration in Packaging of Soft Drinks
Dynamic Performance of Soft Drinks Giants in 2018
Continuous Emergence of New Product Developments in 2018
Opportunity in the Development of Modern Grocery Retailers
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Poor Quality Tap Water in Many Regions Drives Demand for Bottled Water
Health and Wellness Trend Supports Development of Bottled Water
Still Bottled Water Outperforms Carbonated
Competitive Landscape
Locality Is Significant Feature of Bottled Water
Turan Launches Water Offering Specific Value
Opportunity for Private Label's Development
Category Data
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
Headlines
Prospects
Carbonates Remains Competitive Against Other Soft Drinks
Health and Wellness Trend Encourages Consumers To Choose Brands With Appropriate Product Positioning
Price Pressure Will Continue To Have Noticeable Influence on Carbonates
Competitive Landscape
International Companies Retain Rankings
Emergence of Greater Flavour Varieties in 2018
Local Companies Occupy Non-cola Carbonates
Category Data
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023
Headlines
Prospects
Number of Brands Remains Limited
No Innovation in Concentrates
Competitive Landscape
Potential for Private Label Development
Opportunity for Companies Within Liquid Concentrates
Competition Between Concentrates and Flavoured Bottled Water
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Category Data
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 64 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
Headlines
Prospects
Health and Wellness Trend Shapes Juice in Kazakhstan
Growing Number of Brands Aimed at Children
Juice Moving Towards Healthier Path
Competitive Landscape
On-the-go Consumption Changes Formats of Packaging
Despite Declining Sales, New Brands Find Room for Growth
Continuous Competition Between Domestic and International Manufacturers
Category Data
Table 79 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 80 Off-trade Sales of Juice by Category: Value 2013-2018
Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 82 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 85 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023
Prospects
Headlines
Prospects
Unique Flavour Is Important Criteria for Consumers
Affordability Will Become the Vital Factor for Rtd Tea's Development
Rtd Tea Remains Highly Season-dependent
Competitive Landscape
Rtd Tea Comprised of Mainly Domestic Companies
Opportunity for New Product Development in Rtd Tea
Future Strategies That Focus On-trade Over the Forecast Period
Category Data
Table 91 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 92 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 93 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 94 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 95 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 96 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 97 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 98 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 99 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 100 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 101 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 102 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
Headlines
Prospects
Negative Image of Energy Drinks Fails To Restrain Growth
Young Generation Is Target Audience for Energy Drinks
Opportunity in the Development of Low-sugar Variants
Competitive Landscape
International Brands Lose Share To Locals
Expansion of Affordable Brands
Strong Advertising and Promotions in 2018
Category Data
Table 103 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 104 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 105 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 106 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 107 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 108 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 109 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 110 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 111 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 112 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 113 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 114 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
Prospects
Note: Product cover images may vary from those shown
3 of 2

Loading
LOADING...

Adroll
adroll