Soft Drinks in Macedonia

  • ID: 462012
  • Report
  • Region: Macedonia
  • 65 pages
  • Euromonitor International
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Soft drinks achieved solid retail volume and current retail value growth in 2017, in line with the overall economic growth of the country. Despite the recent political crisis, Macedonia’s economy maintained healthy moderate growth. Nonetheless growth in 2017 was slower than previously forecasted. Local consumers’ purchasing power and limited disposable incomes prevented soft drinks from growing at a faster pace. A significant proportion of the population traded down to lower-priced brands and ec...

The publisher's Soft Drinks in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
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Soft Drinks In Macedonia March 2018

List Of Contents And Tables

Executive Summary

Soft Drinks Continues To Grow In 2017 But Economic Factors Limit Its Growth Potential
Bottled Water The Best Performer
Domestic Manufacturers Dominate Most Soft Drinks Categories
Significant Number Of Key New Product Launches
Stronger Retail Value Growth Expected

Market Data

Table 1 Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: Volume 2012-2017
Table 2 Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: % Volume Growth 2012-2017
Table 3 Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: Value 2012-2017
Table 4 Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: % Value Growth 2012-2017
Table 5 Off-Trade Vs On-Trade Sales Of Soft Drinks (As Sold) By Category: Volume 2017
Table 6 Off-Trade Vs On-Trade Sales Of Soft Drinks (As Sold) By Category: % Volume 2017
Table 7 Off-Trade Vs On-Trade Sales Of Soft Drinks By Category: Value 2017
Table 8 Off-Trade Vs On-Trade Sales Of Soft Drinks By Category: % Value 2017
Table 9 Off-Trade Sales Of Soft Drinks (Rtd) By Category: Volume 2012-2017
Table 10 Off-Trade Sales Of Soft Drinks (Rtd) By Category: % Volume Growth 2012-2017
Table 11 Off-Trade Sales Of Soft Drinks By Category: Value 2012-2017
Table 12 Off-Trade Sales Of Soft Drinks By Category: % Value Growth 2012-2017
Table 13 Total Sales Of Soft Drinks By Fountain On-Trade: Volume 2012-2017
Table 14 Total Sales Of Soft Drinks By Fountain On-Trade: % Volume Growth 2012-2017
Table 15 Nbo Company Shares Of Off-Trade Soft Drinks (Rtd): % Volume 2013-2017
Table 16 Lbn Brand Shares Of Off-Trade Soft Drinks (Rtd): % Volume 2014-2017
Table 17 Nbo Company Shares Of Off-Trade Soft Drinks: % Value 2013-2017
Table 18 Lbn Brand Shares Of Off-Trade Soft Drinks: % Value 2014-2017
Table 19 Distribution Of Off-Trade Soft Drinks (As Sold) By Format And Category: % Volume 2017
Table 20 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: Volume 2017-2022
Table 21 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks (Rtd) By Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: Value 2017-2022
Table 23 Forecast Off-Trade Vs On-Trade Sales Of Soft Drinks By Channel: % Value Growth 2017-2022
Table 24 Forecast Off-Trade Sales Of Soft Drinks (Rtd) By Category: Volume 2017-2022
Table 25 Forecast Off-Trade Sales Of Soft Drinks (Rtd) By Category: % Volume Growth 2017-2022
Table 26 Forecast Off-Trade Sales Of Soft Drinks By Category: Value 2017-2022
Table 27 Forecast Off-Trade Sales Of Soft Drinks By Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales Of Soft Drinks By Fountain On-Trade: Volume 2017-2022
Table 29 Forecast Total Sales Of Soft Drinks By Fountain On-Trade: % Volume Growth 2017-2022
Sources

Summary 1 Research Sources

Headlines

Prospects

Tap Water Generally Safe But Quality Increasingly A Concern
Inbound Tourism And Convenience Additionally Boost Growth
Environmental Concerns Will Contribute To Growth
Competitive Landscape
Domestic Soft Drinks Manufacturer Kozuvchanka Leads
Proximity To Consumers Benefits Domestic Players
Some Regional And Negligible International Bottled Water Brands Presence

Category Data

Table 30 Off-Trade Sales Of Bottled Water By Category: Volume 2012-2017
Table 31 Off-Trade Sales Of Bottled Water By Category: Value 2012-2017
Table 32 Off-Trade Sales Of Bottled Water By Category: % Volume Growth 2012-2017
Table 33 Off-Trade Sales Of Bottled Water By Category: % Value Growth 2012-2017
Table 34 Nbo Company Shares Of Off-Trade Bottled Water: % Volume 2013-2017
Table 35 Lbn Brand Shares Of Off-Trade Bottled Water: % Volume 2014-2017
Table 36 Nbo Company Shares Of Off-Trade Bottled Water: % Value 2013-2017
Table 37 Lbn Brand Shares Of Off-Trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-Trade Sales Of Bottled Water By Category: Volume 2017-2022
Table 39 Forecast Off-Trade Sales Of Bottled Water By Category: Value 2017-2022
Table 40 Forecast Off-Trade Sales Of Bottled Water By Category: % Volume Growth 2017-2022
Table 41 Forecast Off-Trade Sales Of Bottled Water By Category: % Value Growth 2017-2022
Headlines

Prospects

Health And Wellness Trend Unable To Boost Low Calorie Cola Carbonates
Carbonates Most Significant Soft Drinks In The Foodservice Channel
Negative Publicity To Limit Growth Of Carbonates
Competitive Landscape
The Manufacturer Of The Coca-Cola Company Brands Leads Carbonates In 2017
Domestic Manufacturers Dominate Carbonates
The Coca-Cola Company And Pepsico Lead Among International Players

Category Data

Table 42 Off-Trade Vs On-Trade Sales Of Carbonates: Volume 2012-2017
Table 43 Off-Trade Vs On-Trade Sales Of Carbonates: Value 2012-2017
Table 44 Off-Trade Vs On-Trade Sales Of Carbonates: % Volume Growth 2012-2017
Table 45 Off-Trade Vs On-Trade Sales Of Carbonates: % Value Growth 2012-2017
Table 46 Off-Trade Sales Of Carbonates By Category: Volume 2012-2017
Table 47 Off-Trade Sales Of Carbonates By Category: Value 2012-2017
Table 48 Off-Trade Sales Of Carbonates By Category: % Volume Growth 2012-2017
Table 49 Off-Trade Sales Of Carbonates By Category: % Value Growth 2012-2017
Table 50 Total Sales Of Carbonates By Fountain On-Trade: Volume 2012-2017
Table 51 Total Sales Of Carbonates By Fountain On-Trade: % Volume Growth 2012-2017
Table 52 Nbo Company Shares Of Off-Trade Carbonates: % Volume 2013-2017
Table 53 Lbn Brand Shares Of Off-Trade Carbonates: % Volume 2014-2017
Table 54 Nbo Company Shares Of Off-Trade Carbonates: % Value 2013-2017
Table 55 Lbn Brand Shares Of Off-Trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-Trade Sales Of Carbonates By Category: Volume 2017-2022
Table 57 Forecast Off-Trade Sales Of Carbonates By Category: Value 2017-2022
Table 58 Forecast Off-Trade Sales Of Carbonates By Category: % Volume Growth 2017-2022
Table 59 Forecast Off-Trade Sales Of Carbonates By Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales Of Carbonates By Fountain On-Trade: Volume 2017-2022
Table 61 Forecast Total Sales Of Carbonates By Fountain On-Trade: % Volume Growth 2017-2022
Headlines

Prospects

Liquid Concentrates Continues To Decline
Price-Sensitive Consumers Stick To Concentrates And Continue To Economise
More Manufacturers To Shift To Powder Concentrates
Competitive Landscape
Fruktal Mak Doo Leads Liquid Concentrates
Atlantic Trade Skopje Dooel Leads Powder Concentrates
Once-Leading Liquid Concentrates Brand Safari No Longer Available
Concentrates Conversions

Category Data

Summary 2 Concentrates Conversion Factors For Ready-To-Drink (Rtd) Format
Table 62 Off-Trade Sales Of Concentrates (Rtd) By Category: Volume 2012-2017
Table 63 Off-Trade Sales Of Concentrates By Category: Value 2012-2017
Table 64 Off-Trade Sales Of Concentrates (Rtd) By Category: % Volume Growth 2012-2017
Table 65 Off-Trade Sales Of Concentrates By Category: % Value Growth 2012-2017
Table 66 Nbo Company Shares Of Off-Trade Concentrates (Rtd): % Volume 2013-2017
Table 67 Lbn Brand Shares Of Off-Trade Concentrates (Rtd): % Volume 2014-2017
Table 68 Nbo Company Shares Of Off-Trade Concentrates: % Value 2013-2017
Table 69 Lbn Brand Shares Of Off-Trade Concentrates: % Value 2014-2017
Table 70 Nbo Company Shares Of Off-Trade Liquid Concentrates (Rtd): % Volume 2013-2017
Table 71 Lbn Brand Shares Of Off-Trade Liquid Concentrates (Rtd): % Volume 2014-2017
Table 72 Nbo Company Shares Of Off-Trade Powder Concentrates (Rtd): % Volume 2013-2017
Table 73 Lbn Brand Shares Of Off-Trade Powder Concentrates (Rtd): % Volume 2014-2017
Table 74 Forecast Off-Trade Sales Of Concentrates (Rtd) By Category: Volume 2017-2022
Table 75 Forecast Off-Trade Sales Of Concentrates By Category: Value 2017-2022
Table 76 Forecast Off-Trade Sales Of Concentrates (Rtd) By Category: % Volume Growth 2017-2022
Table 77 Forecast Off-Trade Sales Of Concentrates By Category: % Value Growth 2017-2022
Headlines

Prospects

Trading Down And Economising Strengthen Juice Drinks
Health And Wellness Trend Benefits Not From Concentrate 100% Juice
Stable Growth In 100% Juice And Juice Drinks To Benefit Overall Category
Competitive Landscape
Vivaks Dppu Leads
Domestic Companies Dominant
Proximity A Key Competitive Factor

Category Data

Table 78 Off-Trade Sales Of Juice By Category: Volume 2012-2017
Table 79 Off-Trade Sales Of Juice By Category: Value 2012-2017
Table 80 Off-Trade Sales Of Juice By Category: % Volume Growth 2012-2017
Table 81 Off-Trade Sales Of Juice By Category: % Value Growth 2012-2017
Table 82 Nbo Company Shares Of Off-Trade Juice: % Volume 2013-2017
Table 83 Lbn Brand Shares Of Off-Trade Juice: % Volume 2014-2017
Table 84 Nbo Company Shares Of Off-Trade Juice: % Value 2013-2017
Table 85 Lbn Brand Shares Of Off-Trade Juice: % Value 2014-2017
Table 86 Forecast Off-Trade Sales Of Juice By Category: Volume 2017-2022
Table 87 Forecast Off-Trade Sales Of Juice By Category: Value 2017-2022
Table 88 Forecast Off-Trade Sales Of Juice By Category: % Volume Growth 2017-2022
Table 89 Forecast Off-Trade Sales Of Juice By Category: % Value Growth 2017-2022
Headlines

Prospects

Low Purchasing Power And Limited Distribution Impede Growth
Lack Of Brands
Strong Future Per Capita Growth Potential In Foodservice And Retail Channels
Competitive Landscape
Croatian Company Vindija Dd Leads In Retail Volume Terms
Nestlé Adriatik Makedonija Dooel The Leader In Retail Value Terms
Rtd Coffee The Exclusive Domain Of International Players

Category Data

Table 90 Off-Trade Sales Of Rtd Coffee: Volume 2012-2017
Table 91 Off-Trade Sales Of Rtd Coffee: Value 2012-2017
Table 92 Off-Trade Sales Of Rtd Coffee: % Volume Growth 2012-2017
Table 93 Off-Trade Sales Of Rtd Coffee: % Value Growth 2012-2017
Table 94 Nbo Company Shares Of Off-Trade Rtd Coffee: % Volume 2013-2017
Table 95 Lbn Brand Shares Of Off-Trade Rtd Coffee: % Volume 2014-2017
Table 96 Nbo Company Shares Of Off-Trade Rtd Coffee: % Value 2013-2017
Table 97 Lbn Brand Shares Of Off-Trade Rtd Coffee: % Value 2014-2017
Table 98 Forecast Off-Trade Sales Of Rtd Coffee: Volume 2017-2022
Table 99 Forecast Off-Trade Sales Of Rtd Coffee: Value 2017-2022
Table 100 Forecast Off-Trade Sales Of Rtd Coffee: % Volume Growth 2017-2022
Table 101 Forecast Off-Trade Sales Of Rtd Coffee: % Value Growth 2017-2022
Headlines

Prospects

Still Rtd Tea The Only Active Category
Younger Consumers Generally Prefer Rtd Tea To Carbonates And Juice
Foodservice To Outperform Retail Channel
Competitive Landscape
Vivaks Dppu Leads In Retail Volume Terms
Nestlé Adriatik Makedonija Dooel Leads In Retail Value Terms
All Major Domestic Soft Drinks Manufacturers Launched Rtd Tea Brands

Category Data

Table 102 Off-Trade Sales Of Rtd Tea By Category: Volume 2012-2017
Table 103 Off-Trade Sales Of Rtd Tea By Category: Value 2012-2017
Table 104 Off-Trade Sales Of Rtd Tea By Category: % Volume Growth 2012-2017
Table 105 Off-Trade Sales Of Rtd Tea By Category: % Value Growth 2012-2017
Table 106 Nbo Company Shares Of Off-Trade Rtd Tea: % Volume 2013-2017
Table 107 Lbn Brand Shares Of Off-Trade Rtd Tea: % Volume 2014-2017
Table 108 Nbo Company Shares Of Off-Trade Rtd Tea: % Value 2013-2017
Table 109 Lbn Brand Shares Of Off-Trade Rtd Tea: % Value 2014-2017
Table 110 Forecast Off-Trade Sales Of Rtd Tea By Category: Volume 2017-2022
Table 111 Forecast Off-Trade Sales Of Rtd Tea By Category: Value 2017-2022
Table 112 Forecast Off-Trade Sales Of Rtd Tea By Category: % Volume Growth 2017-2022
Table 113 Forecast Off-Trade Sales Of Rtd Tea By Category: % Value Growth 2017-2022
Headlines

Prospects

Sales Higher Through Foodservice Channel
No Longer Just A Drink For Young Consumers
Strongest Performer In Soft Drinks
Competitive Landscape
Red Bull Still Dominant
Domestic And Regional Brands Have Minimal Presence
Serbian And Polish Companies Maintain Modest Presence

Category Data

Table 114 Off-Trade Sales Of Energy Drinks: Volume 2012-2017
Table 115 Off-Trade Sales Of Energy Drinks: Value 2012-2017
Table 116 Off-Trade Sales Of Energy Drinks: % Volume Growth 2012-2017
Table 117 Off-Trade Sales Of Energy Drinks: % Value Growth 2012-2017
Table 118 Nbo Company Shares Of Off-Trade Energy Drinks: % Volume 2013-2017
Table 119 Lbn Brand Shares Of Off-Trade Energy Drinks: % Volume 2014-2017
Table 120 Nbo Company Shares Of Off-Trade Energy Drinks: % Value 2013-2017
Table 121 Lbn Brand Shares Of Off-Trade Energy Drinks: % Value 2014-2017
Table 122 Forecast Off-Trade Sales Of Energy Drinks: Volume 2017-2022
Table 123 Forecast Off-Trade Sales Of Energy Drinks: Value 2017-2022
Table 124 Forecast Off-Trade Sales Of Energy Drinks: % Volume Growth 2017-2022
Table 125 Forecast Off-Trade Sales Of Energy Drinks: % Value Growth 2017-2022
Headlines

Prospects

Sports Professionals And Enthusiasts The Main Consumers
Easily Substitutable Sports Drinks Brands Maintain Limited Presence
Sports Drinks To Outperform Most Soft Drinks Categories
Competitive Landscape
Croatian Company Vindija Dd Leads
Previously Second-Ranked Sola Isosport Brand Not Present In 2017
Sports Drinks Highly Concentrated

Category Data

Table 126 Off-Trade Sales Of Sports Drinks: Volume 2012-2017
Table 127 Off-Trade Sales Of Sports Drinks: Value 2012-2017
Table 128 Off-Trade Sales Of Sports Drinks: % Volume Growth 2012-2017
Table 129 Off-Trade Sales Of Sports Drinks: % Value Growth 2012-2017
Table 130 Nbo Company Shares Of Off-Trade Sports Drinks: % Volume 2013-2017
Table 131 Lbn Brand Shares Of Off-Trade Sports Drinks: % Volume 2014-2017
Table 132 Nbo Company Shares Of Off-Trade Sports Drinks: % Value 2013-2017
Table 133 Lbn Brand Shares Of Off-Trade Sports Drinks: % Value 2014-2017
Table 134 Forecast Off-Trade Sales Of Sports Drinks: Volume 2017-2022
Table 135 Forecast Off-Trade Sales Of Sports Drinks: Value 2017-2022
Table 136 Forecast Off-Trade Sales Of Sports Drinks: % Volume Growth 2017-2022
Table 137 Forecast Off-Trade Sales Of Sports Drinks: % Value Growth 2017-2022
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