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Soft Drinks in North Macedonia

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    Report

  • 81 Pages
  • December 2025
  • Region: North Macedonia
  • Euromonitor International
  • ID: 462012
Volume growth is minimal as population decline dampens volume sales. However, there is a noticeable shift towards healthier soft drinks, with carbonates losing out, and soft drinks such as RTD tea and juice gaining. Volume growth is also high for energy drinks and this will continue into the forecast period, despite growing concerns about the health impact of high caffeine drinks.

This Soft Drinks in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • A shift to heathier soft drinks
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Muted picture in 2025
  • Continuing price sensitivity
  • Health and wellness claims enter the mainstream
WHAT’S NEXT?
  • Muted outlook over forecast period
  • Opportunities to add value
  • Both winners and losers
COMPETITIVE LANDSCAPE
  • Fruvita gains most volume share
CHANNELS
  • Small local grocers continue to dominate distribution
  • Retail e-commerce gains most value share
  • Foodservice vs retail split
MARKET DATA
  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
CARBONATES IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Focus on healthier options
INDUSTRY PERFORMANCE
  • Minimal retail volume growth in 2025
  • Tonic water/mixers/other bitters registers highest volume growth
WHAT’S NEXT?
  • Bleak outlook over forecast period
  • Players continue to innovate
  • Increasing focus on making carbonates healthier
COMPETITIVE LANDSCAPE
  • Coca-Cola’s Pivara holds on to commanding lead
  • Atlantic Trade gains most volume share
CHANNELS
  • Small local grocers continue to dominate, though retail e-commerce makes most gains
  • Volume sales sizeable through foodservice
CATEGORY DATA
  • Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2020-2025
  • Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2020-2025
  • Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2020-2025
  • Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2020-2025
  • Table 37 Off-trade Sales of Carbonates by Category: Volume 2020-2025
  • Table 38 Off-trade Sales of Carbonates by Category: Value 2020-2025
  • Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
  • Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
  • Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
  • Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2021-2025
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2022-2025
  • Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2021-2025
  • Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2022-2025
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2025-2030
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2025-2030
  • Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2025-2030
  • Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2025-2030
  • Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2025-2030
  • Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTSJUICE IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Increasing premiumisation
INDUSTRY PERFORMANCE
  • Modest volume growth in 2025
  • 100% juice gains most volume share
WHAT’S NEXT?
  • Continuing moderate growth
  • Continuing innovation, with local origin also being a key USP
  • Focus on value-added benefits
COMPETITIVE LANDSCAPE
  • Vivaks holds on to tight lead
  • Fruvita gains most volume share
CHANNELS
  • Small local grocers continue to dominate, though retail e-commerce makes most gains
  • Volume sales sizeable through foodservice
CATEGORY DATA
  • Table 53 Off-trade Sales of Juice by Category: Volume 2020-2025
  • Table 54 Off-trade Sales of Juice by Category: Value 2020-2025
  • Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
  • Table 56 Off-trade Sales of Juice by Category: % Value Growth 2020-2025
  • Table 57 NBO Company Shares of Off-trade Juice: % Volume 2021-2025
  • Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2022-2025
  • Table 59 NBO Company Shares of Off-trade Juice: % Value 2021-2025
  • Table 60 LBN Brand Shares of Off-trade Juice: % Value 2022-2025
  • Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2025-2030
  • Table 62 Forecast Off-trade Sales of Juice by Category: Value 2025-2030
  • Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2025-2030
  • Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2025-2030
COUNTRY REPORTSBOTTLED WATER IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Flavoured bottled water increasingly popular
INDUSTRY PERFORMANCE
  • Positive performance in 2025
  • Still flavoured bottled water gains most volume share
WHAT’S NEXT?
  • Similar dynamics over forecast period
  • Functional bottled water also register volume growth, with messaging also focusing on quality
  • Higher extraction charges leads to price rises
COMPETITIVE LANDSCAPE
  • Kozuvchanka continues to have commanding lead
  • Large influx of new companies
CHANNELS
  • Small local grocers continue to dominate
  • Volume sales sizeable through foodservice
CATEGORY DATA
  • Table 65 Off-trade Sales of Bottled Water by Category: Volume 2020-2025
  • Table 66 Off-trade Sales of Bottled Water by Category: Value 2020-2025
  • Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
  • Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2021-2025
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2022-2025
  • Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2021-2025
  • Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2022-2025
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2025-2030
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2025-2030
  • Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2025-2030
  • Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2025-2030
COUNTRY REPORTSSPORTS DRINKS IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sports drinks still an emerging product
INDUSTRY PERFORMANCE
  • Heathy volume growth in 2025
  • Focus on functional ingredients
WHAT’S NEXT?
  • Rosy outlook over forecast period
  • Continuing focus on added benefits
  • Opportunity to broaden the consumer base
COMPETITIVE LANDSCAPE
  • Croatian companies dominate
  • Some smaller brands launch in 2025
CHANNELS
  • Supermarkets dominate
  • Retail e-commerce gains most volume share
CATEGORY DATA
  • Table 77 Off-trade Sales of Sports Drinks: Volume 2020-2025
  • Table 78 Off-trade Sales of Sports Drinks: Value 2020-2025
  • Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
  • Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2020-2025
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2021-2025
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2022-2025
  • Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2021-2025
  • Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2022-2025
  • Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2025-2030
  • Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2025-2030
  • Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2025-2030
  • Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2025-2030
COUNTRY REPORTSENERGY DRINKS IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Red Bull still dominates, but competition increasing
INDUSTRY PERFORMANCE
  • Healthy volume growth in 2025
  • Reduced sugar energy drinks gain most volume share, while functional sparkling offerings also growing in popularity
WHAT’S NEXT?
  • Healthy outlook over forecast period
  • Continuing innovation and differentiation
  • Possible tighter regulations
COMPETITIVE LANDSCAPE
  • Red Bull still dominates
  • Hungarian company Hell Energy gains most volume share
CHANNELS
  • Supermarkets dominate
  • Volume sales sizeable through foodservice
CATEGORY DATA
  • Table 89 Off-trade Sales of Energy Drinks: Volume 2020-2025
  • Table 90 Off-trade Sales of Energy Drinks: Value 2020-2025
  • Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
  • Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2020-2025
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2021-2025
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2022-2025
  • Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2021-2025
  • Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2022-2025
  • Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2025-2030
  • Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2025-2030
  • Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2025-2030
  • Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2025-2030
COUNTRY REPORTSCONCENTRATES IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sluggish performance
INDUSTRY PERFORMANCE
  • Poor performance in 2025
  • Powder concentrates fare slightly better
WHAT’S NEXT?
  • Bleak outlook over forecast period
  • Powder concentrates maintain growth under pressure
  • Focus on adopting a healthier profile
COMEPETITIVE LANDSCAPE
  • Two local companies have sizeable foothold
  • Inospektar gains the most volume share
CHANNELS
  • Small local grocers continue to dominate
  • Retail e-commerce gains most value share
  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 102 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
  • Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTSRTD TEA IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD tea benefits from shift away from carbonates
INDUSTRY PERFORMANCE
  • Moderate volume growth in 2025
  • Focus on flavour innovation and packaging
WHAT’S NEXT?
  • Moderate growth over forecast period
  • Increasing differentiation and premiumisation
  • Focus on health benefits, as well as flavour
COMPETITIVE LANDSCAPE
  • Vivaks holds on to tight lead, though Coca-Cola narrows gap
  • Kozuvchanka gains most volume share
CHANNELS
  • Supermarkets and small local grocers both sizeable
  • Some sales through foodservice
CATEGORY DATA
  • Table 117 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 118 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTSRTD COFFEE IN NORTH MACEDONIAKEY DATA FINDINGS
2025 DEVELOPMENTS
  • High prices continue to dampen volume sales
INDUSTRY PERFORMANCE
  • Moderate volume growth, though volume sales low
  • Several new product launches
WHAT’S NEXT?
  • Muted volume growth over forecast period
  • Continuing product development
  • Wellness and sustainability key focus areas
COMPETITIVE LANDSCAPE
  • Two top players dominate
  • Increasing competition
CHANNELS
  • Supermarkets dominate
  • Retail e-commerce gains the most volume share
CATEGORY DATA
  • Table 129 Off-trade Sales of RTD Coffee: Volume 2020-2025
  • Table 130 Off-trade Sales of RTD Coffee: Value 2020-2025
  • Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
  • Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2021-2025
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2022-2025
  • Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2021-2025
  • Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2022-2025
  • Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2025-2030
  • Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2025-2030
  • Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2025-2030
  • Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2025-2030
COUNTRY REPORTS