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Soft Drinks in North Macedonia

  • ID: 462012
  • Report
  • Region: North Macedonia
  • 68 pages
  • Euromonitor International
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Soft drinks in North Macedonia recorded a stronger performance in both off-trade volume and current value terms in 2019, due to a more stable political environment and improving economic growth following a situation where consumers’ purchasing power was chronically low.

The author's Soft Drinks in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Soft Drinks in North Macedonia

List of Contents and Tables
Executive Summary
Improving Performance by Soft Drinks Supported by More Stable Economic and Political Environment
Increasing Health and Wellness Trend Could Lead To Further Development of More Natural Soft Drinks
Domestic Players Dominate in Nbo Terms Due To Manufacturing Under Licence for Global Brands
Major Players Look To Interesting Promotional Strategies and Sponsorship in 2019
Stronger Performance Predicted for Soft Drinks Supported by Positive Outlook for Country
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Long Hot Summer Drives Stronger Demand for Bottled Water
Debate Over Safety of Tap Water Will Continue To Support Higher Demand for Bottled Water Across the Category
Carbonated and Flavoured Bottled Water Are Interesting Formats, Especially When Entertaining
Competitive Landscape
Kozuvchanka Retains Leadership But Slowly Feels Pressure From Newer Brands Entering
Pelisterka Enters China Through Starbucks To Strengthen Reputation Within Carbonated Natural Mineral Bottled Water
Domestic Players Dominate Due To Rich Local Water Sources
Category Data
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Gradual Shift Away From Cola Carbonates in Particular Due To Increasing Health Concerns
Preference for Non-cola Carbonates and Further Investment Set To Support Higher Sales
Low Overall Sales for On-trade Although Non-cola Carbonates Records Stronger Performance Through This Channel
Competitive Landscape
Local Players Dominate Benefitting From Producing Global Brands Under Licence
Prilepska Pivarnica Looks To Support Sales of Its Local Brand
40th Anniversary Celebrations for Pepsi Include Huge Prize Draw
Category Data
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024
Headlines
Prospects
Demand for Liquid Concentrates Continues To Wane Due To Older Consumer Base and Concerns Over Sugar Content
Powder Concentrates Enjoys Healthier Image Amongst Local Consumers
Fruit Flavours Remains Most Popular for Both Formats But Powder Concentrates Offers Stronger Potential for Further Development
Competitive Landscape
Consolidated Competitive Landscape for Liquid Concentrates With Lack of Development
Leading Powder Concentrates Brands Benefit From High Quality Perception
Stronger Investment in Marketing More Likely for Powder Format
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Juice Drinks Continue To Attract Price-sensitive Consumers Despite Increasing Concerns Over Sugar Content
Affluent Health-conscious Consumer Base Supports Strong Growth of Not From Concentrate 100% Juice
Gradual Modernisation of Retailing Leads To Greater Share Gain for Supermarkets
Competitive Landscape
Fairly Static Competitive Environment for Juice
Regional Players Make Marginal Gains
Frequent Discounts Is Barrier To Entry of Private Label in Juice
Category Data
Table 81 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 82 Off-trade Sales of Juice by Category: Value 2014-2019
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 85 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 86 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 87 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 88 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 89 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 90 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 91 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 92 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Headlines
Prospects
Convenience of Rtd Coffee Appeals To More Affluent Urban Consumers
Strong Culture for Freshly Brewed Hot Coffee Is Significant Barrier To Higher Sales
Modern Grocery Retailers Maintains Dominant Distribution of Rtd Coffee
Competitive Landscape
International Brands Dominate Rtd Coffee Led by Nescafé Xpress in Off-trade Value Terms
More Affordable Ice Coffee Z'bregov Leads Off-trade Volume Sales
Lack of Marketing Support for Rtd Coffee Due To Small Size of Category
Category Data
Table 93 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 94 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
Headlines
Prospects
Steady Demand for Rtd Tea With Absence of Carbonated Format
Producers Place Greater Emphasis on Natural Ingredients Used To Attract Health-conscious Consumers
Rising Tourism Helps To Drive Increasing Demand Through On-trade
Competitive Landscape
Fuze Tea Retains Leadership in Value Terms But Loses Share To Pfanner Ice Tea
Viva Ice Tea Leads in Off-trade Volume Terms But Faces Increasing Pressure From Smaller Brands
Lack of Discounting and Private Label in Rtd Tea
Category Data
Table 105 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 106 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
Younger Consumer Group Will Continue To Drive Increasing Demand for Energy Drinks
As Energy Drinks Develops Further in the Country, Health Concerns Could Be Addressed
High On-trade Value Growth for Energy Drinks As Consumers More Willing To Pay When Out Socialising
Competitive Landscape
Red Bull Retains Dominance, Popular With the Younger Party-going Crowd
Remaining Players Compete for Low Share With No Movement in Rankings
Higher Ranked Brands Continue To Invest in Marketing To Keep Top of Mind
Category Data
Table 117 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 118 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Headlines
Prospects
Despite Remaining A Niche, Sports Drinks Set To Record Stronger Performance As Consumer Base Grows
Greater Awareness and Visibility Needed To Attract Target Audience
Increasing Modernisation of Retailing in North Macedonia Will Lead To Greater Exposure and Availability To Sports Drinks
Competitive Landscape
Vindija Dd Strengthens Leadership of Sports Drinks Due To Weak Competition
Lack of Domestic Players Or Private Label
Social Media Platforms Could Help Market Sports Drinks More Effectively
Category Data
Table 129 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 130 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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