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Travel in Turkey

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    Report

  • 43 Pages
  • September 2022
  • Region: Turkey
  • Euromonitor International
  • ID: 462029
Inbound arrivals (number of trips) more than doubled in 2022 but remained well below their 2019 peak. The declining foreign-exchange value of the Turkish lira has served to make Turkey a more affordable destination for visitors from the Eurozone and the UK. This consideration is particularly important at a time when consumers in Europe are increasingly being squeezed by inflation.

The Travel in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Booking, Car Rental (Destination), In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TRAVEL IN TURKEY
EXECUTIVE SUMMARY
  • Travel in 2022
  • Airlines: Key trends
  • Hotels: Key trends
  • Booking: Key trends
  • What next for travel?
  • CHART 1 Inbound Receipts: 2022-2027
  • CHART 2 Average Spend per Trip for Inbound Arrivals: 2022-2027
MARKET DATA
  • Table 1 Surface Travel Modes Sales: Value 2017-2022
  • Table 2 Surface Travel Modes Online Sales: Value 2017-2022
  • Table 3 Forecast Surface Travel Modes Sales: Value 2022-2027
  • Table 4 Forecast Surface Travel Modes Online Sales: Value 2022-2027
  • Table 5 In-Destination Spending: Value 2017-2022
  • Table 6 Forecast In-Destination Spending: Value 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
TOURISM FLOWS IN TURKEYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • War in Ukraine derails recovery in Turkish tourism
  • Weak exchange rate makes Turkey more affordable to international visitors
PROSPECTS AND OPPORTUNITIES
  • Affordability will remain the local tourism industry’s trump card
  • Industry will seek to develop a more diverse offer
CATEGORY DATA
  • Table 7 Inbound Arrivals: Number of Trips 2017-2022
  • Table 8 Inbound Arrivals by Country: Number of Trips 2017-2022
  • Table 9 Inbound City Arrivals 2017-2022
  • Table 10 Inbound Tourism Spending: Value 2017-2022
  • Table 11 Forecast Inbound Arrivals: Number of Trips 2022-2027
  • Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2022-2027
  • Table 13 Forecast Inbound Tourism Spending: Value 2022-2027
  • Table 14 Domestic Trips by Destination: Number of Trips 2017-2022
  • Table 15 Domestic Spending: Value 2017-2022
  • Table 16 Forecast Domestic Spending: Value 2022-2027
  • Table 17 Outbound Departures: Number of Trips 2017-2022
  • Table 18 Outbound Departures by Destination: Number of Trips 2017-2022
  • Table 19 Outbound Tourism Spending: Value 2017-2022
  • Table 20 Forecast Outbound Departures: Number of Trips 2022-2027
  • Table 21 Forecast Outbound Departures by Destination: Number of Trips 2022-2027
  • Table 22 Forecast Outbound Spending: Value 2022-2027
AIRLINES IN TURKEYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • War in Ukraine slows recovery
  • Ancillary revenues growing in importance
PROSPECTS AND OPPORTUNITIES
  • Pace of recovery will be heavily dependent on the situation in Ukraine
  • Istanbul will continue to grow in importance as an international hub
CATEGORY DATA
  • Table 23 Airlines Sales: Value 2017-2022
  • Table 24 Airlines Online Sales: Value 2017-2022
  • Table 25 Airlines: Passengers Carried 2017-2022
  • Table 26 Airlines NBO Company Shares: % Value 2017-2021
  • Table 27 Low Cost Carriers Brands by Key Performance Indicators 2022
  • Table 28 Full Service Carriers Brands by Key Performance Indicators 2022
  • Table 29 Forecast Airlines Sales: Value 2022-2027
  • Table 30 Forecast Airlines Online Sales: Value 2022-2027
LODGING (DESTINATION) IN TURKEYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Occupancy rates exhibit strong recovery but remain below pre-pandemic level
  • Price increases squeeze domestic demand
PROSPECTS AND OPPORTUNITIES
  • International brands will continue to invest in Turkey
  • Short-term rentals will become more attractive to increasingly price sensitive consumers.
CATEGORY DATA
  • Table 38 Lodging (Destination) Sales: Value 2017-2022
  • Table 39 Lodging (Destination) Online Sales: Value 2017-2022
  • Table 40 Hotels Sales: Value 2017-2022
  • Table 41 Hotels Online Sales: Value 2017-2022
  • Table 42 Other Lodging Sales: Value 2017-2022
  • Table 43 Other Lodging Online Sales: Value 2017-2022
  • Table 44 Lodging (Destination) Outlets: Units 2017-2022
  • Table 45 Lodging (Destination) Rooms: Number of Rooms 2017-2022
  • Table 46 Lodging (Destination) by Incoming vs Domestic: % Value 2017-2022
  • Table 47 Hotels NBO Company Shares: % Value 2017-2021
  • Table 48 Hotel Brands by Key Performance Indicators 2022
  • Table 49 Forecast Lodging (Destination) Sales: Value 2022-2027
  • Table 50 Forecast Lodging (Destination) Online Sales: Value 2022-2027
  • Table 51 Forecast Hotels Sales: Value 2022-2027
  • Table 52 Forecast Hotels Online Sales: Value 2022-2027
  • Table 53 Forecast Other Lodging Sales: Value 2022-2027
  • Table 54 Forecast Other Lodging Online Sales: Value 2022-2027
  • Table 55 Forecast Lodging (Destination) Outlets: Units 2022-2027
BOOKING IN TURKEYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Booking retail value sales exceed their pre-pandemic level in spite of the war in Ukraine
  • Online booking increasing dominant, particularly for air travel
PROSPECTS AND OPPORTUNITIES
  • Growth opportunities as domestic tourism gains importance
  • Cultural tourism will grow in importance
CATEGORY DATA
  • Table 31 Booking Sales: Value 2017-2022
  • Table 32 Business Travel Sales: Value 2017-2022
  • Table 33 Leisure Travel Sales: Value 2017-2022
  • Table 34 Travel Intermediaries NBO Company Shares: % Value 2017-2022
  • Table 35 Forecast Booking Sales: Value 2022-2027
  • Table 36 Forecast Business Travel Sales: Value 2022-2027
  • Table 37 Forecast Leisure Travel Sales: Value 2022-2027