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Travel in Turkey

  • ID: 462029
  • Report
  • Region: Turkey
  • 42 pages
  • Euromonitor International
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2019 will see record number of inbound tourist flows to Turkey, with growth continuing, albeit at a lower rate than the previous year. This will have a positive impact on all inbound figures, particularly lodging, achieving higher occupancy rates and strong revenue growth for hotels. The opening of Istanbul’s new airport April 2019 has already started contributing to increased performance in the market.

The author's Travel in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Activities (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Travel in Turkey

List of Contents and Tables
Executive Summary
Inbound Tourism Rises, Boosted by New Istanbul Airport
Online Platforms Become Increasingly Important
Advertising and Promotion Seek To Increase Attractiveness of Turkey in Key Source Markets
Airlines Face Opposing Price Influences, Online Ticket Sales Set To Grow
Infrastructure and Technological Developments Key Factors in Market Performance Over Forecast Period
SWOT
Summary 1 Destination Turkey: SWOT
Market Data
Table 1 Annual Leave: Volume 2014-2019
Table 2 Travellers by Age: Number of People 2014-2019
Table 3 Seasonality: Number of People 2014-2019
Table 4 Leisure Outbound Demographics: Number of Trips 2014-2019
Table 5 Other Transport Sales: Value 2014-2019
Table 6 Other Transport Online Sales: Value 2014-2019
Table 7 Forecast Other Transport Sales: Value 2019-2024
Table 8 Forecast Other Transport Online Sales: Value 2019-2024
Table 9 Activities: Value 2014-2019
Table 10 Forecast Activities: Value 2019-2024
Sources
Summary 2 Research Sources
Headlines
Prospects
Turkish Authorities Target Asian Countries, But Inbound Arrivals From Western Europe Set To Remain Dominant
Russia An Important Source Market, Security Issues and Terrorist Threats Have Strong Influence on Visitor Numbers
As Per Capita Tourist Expenditure Falls, Macroeconomic Factors Strongly Influence Turkey's Appeal As A Tourist Destination
Category Data
Table 11 Inbound Arrivals: Number of Trips 2014-2019
Table 12 Inbound Arrivals by Country: Number of Trips 2014-2019
Table 13 Inbound City Arrivals 2014-2019
Table 14 Inbound Receipts: Value 2014-2019
Table 15 Leisure Inbound Demographics: Number of Trips 2014-2019
Table 16 Forecast Inbound Arrivals: Number of Trips 2019-2024
Table 17 Forecast Inbound Arrivals by Country: Number of Trips 2019-2024
Table 18 Forecast Inbound Receipts: Value 2019-2024
Table 19 Domestic Trips by Destination: Number of Trips 2014-2019
Table 20 Domestic Business Trips by Travel Mode: Number of Trips 2014-2019
Table 21 Domestic Leisure Trips by Travel Mode: Number of Trips 2014-2019
Table 22 Domestic Expenditure: Value 2014-2019
Table 23 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2019-2024
Table 24 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2019-2024
Table 25 Forecast Domestic Expenditure: Value 2019-2024
Table 26 Outbound Departures: Number of Trips 2014-2019
Table 27 Outbound Departures by Destination: Number of Trips 2014-2019
Table 28 Outbound Expenditure: Value 2014-2019
Table 29 Forecast Outbound Departures: Number of Trips 2019-2024
Table 30 Forecast Outbound Departures by Destination: Number of Trips 2019-2024
Table 31 Forecast Outbound Expenditure: Value 2019-2024
Headlines
Prospects
New Istanbul Airport To Have Strong Influence on Airlines' Performance and Reach
With the Bottleneck Alleviated, Growth Set To Be Achieved in Passenger Numbers and Fleet Sizes
Online Set To Become Increasingly Important Channel As High-speed Internet Penetration Grows and Players Invest in Online Services
Category Data
Table 32 Airlines Sales: Value 2014-2019
Table 33 Airlines Online Sales: Value 2014-2019
Table 34 Airlines: Passengers Carried 2014-2019
Table 35 Airlines NBO Company Shares: % Value 2015-2019
Table 36 Low Cost Carriers Airlines Brands by Key Performance Indicators 2019
Table 37 Scheduled Airlines Brands by Key Performance Indicators 2019
Table 38 Forecast Airlines Sales: Value 2019-2024
Table 39 Forecast Airlines Online Sales: Value 2019-2024
Headlines
Prospects
Inbound Tourism Growth Boosts Demand, But Rental Prices Face Upwards Pressure
Rising Operational Costs Lead To Players Extending Fleet Usage Time
Rising Costs Force Out Weaker Players, But Increasing Number of Flights Boosts Demand
Category Data
Table 40 Car Rental Sales: Value 2014-2019
Table 41 Car Rental Online Sales: Value 2014-2019
Table 42 Structure of Car Rental Market 2014-2019
Table 43 Car Rental NBO Company Shares: % Value 2015-2019
Table 44 Car Rental Brands by Key Performance Indicators 2019
Table 45 Forecast Car Rental Sales: Value 2019-2024
Table 46 Forecast Car Rental Online Sales: Value 2019-2024
Headlines
Prospects
Occupancy Rates Boosted by Increased Number of Inbound Tourists, German Visitors Prefer Upmarket Hotels
Increased Availability and Growing Consumer Trust Boost Short-term Rentals
Roll-out of Smart Hotel Applications Boosts Convenience for Consumers, While Also Increasing Efficiency
Category Data
Table 47 Lodging Outlets: Units 2014-2019
Table 48 Lodging: Number of Rooms 2014-2019
Table 49 Lodging by Incoming vs Domestic: % Value 2014-2019
Table 50 Hotels NBO Company Shares: % Value 2015-2019
Table 51 Hotel Brands by Key Performance Indicators 2019
Table 52 Forecast Lodging Sales: Value 2019-2024
Table 53 Forecast Lodging Online Sales: Value 2019-2024
Table 54 Forecast Hotels Sales: Value 2019-2024
Table 55 Forecast Hotels Online Sales: Value 2019-2024
Table 56 Forecast Other Lodging Sales: Value 2019-2024
Table 57 Forecast Other Lodging Online Sales: Value 2019-2024
Table 58 Forecast Lodging Outlets: Units 2019-2024
Headlines
Prospects
Currency Devaluation Results in Rising Prices, Large Intermediaries Offer Strong Discounts
Early Reservation Campaigns Boost Performance, Younger Travellers Value Customisation Options
Booking.com Falls Foul of Court Ruling, Online Sales Set To See Continued Growth
Category Data
Table 59 Travel Intermediaries Sales: Value 2014-2019
Table 60 Intermediaries Corporate Business Online Sales: Value 2014-2019
Table 61 Intermediaries Leisure Online Sales: Value 2014-2019
Table 62 Travel Intermediaries NBO Company Shares: % Value 2015-2019
Table 63 Online Travel Sales to Residents: Value 2014-2019
Table 64 Total Mobile Travel Sales to Residents: Value 2014-2019
Table 65 Forecast Travel Intermediaries Sales: Value 2019-2024
Table 66 Forecast Intermediaries Corporate Business Online Sales: Value 2019-2024
Table 67 Forecast Intermediaries Leisure Online Sales: Value 2019-2024
Table 68 Forecast Online Travel Sales to Residents: Value 2019-2024
Table 69 Forecast Total Mobile Travel Sales to Residents: Value 2019-2024
Note: Product cover images may vary from those shown
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