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Travel in Turkey

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    Report

  • 42 Pages
  • October 2023
  • Region: Turkey
  • Euromonitor International
  • ID: 462029
In 2023, travel in Turkey is projected to register strong growth in terms of number of visitors and value sales. The waning of the Coronavirus (COVID-19) pandemic continues to have a positive effect on tourism.

The Travel in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TRAVEL IN TURKEY
EXECUTIVE SUMMARY
  • Travel in 2023
  • Airlines: Key trends
  • Hotels: Key trends
  • Booking: Key trends
  • What next for travel?
MARKET DATA
  • Table 1 Surface Travel Modes Sales: Value 2018-2023
  • Table 2 Surface Travel Modes Online Sales: Value 2018-2023
  • Table 3 Forecast Surface Travel Modes Sales: Value 2023-2028
  • Table 4 Forecast Surface Travel Modes Online Sales: Value 2023-2028
  • Table 5 In-Destination Spending: Value 2018-2023
  • Table 6 Forecast In-Destination Spending: Value 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
TOURISM FLOWS IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tourism flows register further strong growth in 2023
  • The war in Ukraine continues to disrupt tourism in Turkey
PROSPECTS AND OPPORTUNITIES
  • Turkey is expected to benefit from affordable holiday offers
  • Rising number of inbound visitors anticipated for the purpose of medical tourism
CATEGORY DATA
  • Table 7 Inbound Arrivals: Number of Trips 2018-2023
  • Table 8 Inbound Arrivals by Country: Number of Trips 2018-2023
  • Table 9 Inbound City Arrivals 2018-2023
  • Table 10 Inbound Tourism Spending: Value 2018-2023
  • Table 11 Forecast Inbound Arrivals: Number of Trips 2023-2028
  • Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2023-2028
  • Table 13 Forecast Inbound Tourism Spending: Value 2023-2028
  • Table 14 Domestic Trips by Destination: Number of Trips 2018-2023
  • Table 15 Domestic Spending: Value 2018-2023
  • Table 16 Forecast Domestic Trips by Destination: Number of Trips 2023-2028
  • Table 17 Forecast Domestic Spending: Value 2023-2028
  • Table 18 Outbound Departures: Number of Trips 2018-2023
  • Table 19 Outbound Departures by Destination: Number of Trips 2018-2023
  • Table 20 Outbound Tourism Spending: Value 2018-2023
  • Table 21 Forecast Outbound Departures: Number of Trips 2023-2028
  • Table 22 Forecast Outbound Departures by Destination: Number of Trips 2023-2028
  • Table 23 Forecast Outbound Spending: Value 2023-2028
AIRLINES IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The majority of air passengers and value sales come from international flights
  • Leading airlines continue to expand their local and international routes
PROSPECTS AND OPPORTUNITIES
The focus of airlines is on passengers from Germany, Russia and the UK
  • Affordability of destination and route development to draw tourists from a rising number of countries
CATEGORY DATA
  • Table 24 Airlines Sales: Value 2018-2023
  • Table 25 Airlines Online Sales: Value 2018-2023
  • Table 26 Airlines: Passengers Carried 2018-2023
  • Table 27 Airlines NBO Company Shares: % Value 2018-2022
  • Table 28 Low Cost Carriers Brands by Key Performance Indicators 2023
  • Table 29 Full Service Carriers Brands by Key Performance Indicators 2023
  • Table 30 Forecast Airlines Sales: Value 2023-2028
  • Table 31 Forecast Airlines Online Sales: Value 2023-2028
LODGING (DESTINATION) IN TURKEYKEY DATA FINDINGS
2023D EVELOPMENTS
  • Luxury format benefits most from investments and faster inbound tourism flows in 2023
  • Growing offer and popularity of short-term rentals in Turkey
PROSPECTS AND OPPORTUNITIES
  • Lodging to offer high growth potential over the forecast period
  • Short-term rentals and “other” lodging could steal sales and shares from hotels
CATEGORY DATA
  • Table 32 Lodging (Destination) Sales: Value 2018-2023
  • Table 33 Lodging (Destination) Online Sales: Value 2018-2023
  • Table 34 Hotels Sales: Value 2018-2023
  • Table 35 Hotels Online Sales: Value 2018-2023
  • Table 36 Other Lodging Sales: Value 2018-2023
  • Table 37 Other Lodging Online Sales: Value 2018-2023
  • Table 38 Lodging (Destination) Outlets: Units 2018-2023
  • Table 39 Lodging (Destination) Rooms: Number of Rooms 2018-2023
  • Table 40 Lodging (Destination) by Incoming vs Domestic: % Value 2018-2023
  • Table 41 Hotels NBO Company Shares: % Value 2018-2022
  • Table 42 Hotel Brands by Key Performance Indicators 2023
  • Table 43 Forecast Lodging (Destination) Sales: Value 2023-2028
  • Table 44 Forecast Lodging (Destination) Online Sales: Value 2023-2028
  • Table 45 Forecast Hotels Sales: Value 2023-2028
  • Table 46 Forecast Hotels Online Sales: Value 2023-2028
  • Table 47 Forecast Other Lodging Sales: Value 2023-2028
  • Table 48 Forecast Other Lodging Online Sales: Value 2023-2028
  • Table 49 Forecast Lodging (Destination) Outlets: Units 2023-2028
BOOKING IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fast-growing dominance of online sales for travel intermediaries
  • Major acquisition colours the landscape of travel intermediaries
PROSPECTS AND OPPORTUNITIES
  • Adventure and wellness packages to gain ground
  • Mobile value share set to increase within leisure booking
CATEGORY DATA
  • Table 50 Booking Sales: Value 2018-2023
  • Table 51 Business Travel Sales: Value 2018-2023
  • Table 52 Leisure Travel Sales: Value 2018-2023
  • Table 53 Travel Intermediaries NBO Company Shares: % Value 2018-2023
  • Table 54 Forecast Booking Sales: Value 2023-2028
  • Table 55 Forecast Business Travel Sales: Value 2023-2028
  • Table 56 Forecast Leisure Travel Sales: Value 2023-2028