Consumer Electronics in South Africa

  • ID: 462034
  • Report
  • Region: Africa, South Africa
  • 64 pages
  • Euromonitor International
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Innovation remains the core of product diversification as several players compete for share. Major players are introducing a localised services approach to cater to local needs, in addition to introducing targeted product ranges. Traditional sales channels remain dominant, as consumers prefer experiential and tactile shopping experiences. However, some categories are showing significant growth in internet retailing as players try to gain share via this channel.

The Consumer Electronics in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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CONSUMER ELECTRONICS IN SOUTH AFRICA

Executive Summary
Innovation Remains Key
Rising Penetration Rates Are Influencing Several Categories
A Localised Services Approach and Comeback Strategies Are Being Implemented To Maintain and Gain Market Share
Electronics and Appliance Specialist Retailers Remains Popular, But Internet Retailing Continues To Make Slight Gains
Innovation and Product Offerings Based on Local Needs Are Anticipated To Provide the Biggest Benefits Over the Forecast Period

Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 2 Sales of Consumer Electronics by Category: Value 2013-2018
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Sales of Tablets Are Set To Decline As Smartphone Functionality and Screen Sizes Increase
Consumers Are Holding Off on Upgrading Their Laptops Or Desktops
Internet Retailing Is Gaining Traction As Consumers Seek Convenient Retail Channels
Competitive Landscape
Mustek Ltd Continues To Invest To Expand Brand Portfolios
Acer Africa (pty) Ltd Is Now Online With Shop Acer
Lenovo Group Ltd Is Planning A 3-pronged Comeback Strategy

Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2013-2018
Table 13 Sales of Computers and Peripherals by Category: Value 2013-2018
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2013-2018
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2013-2018
Table 16 Sales of Computers by Category: Business Volume 2013-2018
Table 17 Sales of Computers by Category: Business Value MSP 2013-2018
Table 18 Sales of Computers by Category: Busines Volume Growth 2013-2018
Table 19 Sales of Computers by Category: Business Value MSP Growth 2013-2018
Table 20 Sales of Laptops by Form Factor 2017-2018
Table 21 Sales of Tablets by Operating System 2013-2018
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2014-2018
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2015-2018
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2013-2018
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2018-2023
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Computers by Category: Business Volume 2018-2023
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2018-2023
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2018-2023
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 33 Forecast Sales of Laptops by Form Factor 2018-2023
Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Prospects
Multifunctional Devices Are More Popular Than Targeted Solutions
Consumers Often Ask for the Cheapest Installation
Car Ownership in Rural Areas Is Adversely Affecting Sales of In-car Navigation
Competitive Landscape
Nu-world Industries Pty Ltd's Sales Performance Is Attributed To Local Operations and Its Jvc Brand Portfolio
Garmin Remains Committed To Innovation Despite Declining Revenue Growth Within In-car Navigation
Local Distributors Remain Robust Owing To Renowned Brands

Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2013-2018
Table 36 Sales of In-Car Entertainment by Category: Value 2013-2018
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2013-2018
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2013-2018
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2014-2018
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2015-2018
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2013-2018
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2018-2023
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Headlines
Prospects
Bluetooth and Other Connected Capabilities Continue To Gain Prominence
Sleek Design and Technological Developments Are Crucial in Meeting Consumer Preferences
Entry-level Products Are Numerous
Competitive Landscape
Consumers Prefer Multifunctional Devices
Rising Penetration Rates Influence Several Categories
Electronics and Appliance Specialist Retailers Remains Consumers' First Choice

Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2013-2018
Table 47 Sales of Home Audio and Cinema by Category: Value 2013-2018
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2013-2018
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2014-2018
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2015-2018
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2013-2018
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Headlines
Prospects
Television Remains Popular for Stay-at-home Entertainment
Fifa World Cup Promotions Are Seen Among Major Retailers
Video on Demand Is Driving Growth for Internet Smart TVs
Competitive Landscape
the Top Three Brands Compete Intensely To Gain and Maintain Volume Share
Hisense's Local Manufacturing Plant Produces Its Millionth Television Set
Consumers Prefer An Experiential and Tactile Experience When Shopping for Big-ticket Goods

Category Data
Table 57 Sales of Home Video by Category: Volume 2013-2018
Table 58 Sales of Home Video by Category: Value 2013-2018
Table 59 Sales of Home Video by Category: % Volume Growth 2013-2018
Table 60 Sales of Home Video by Category: % Value Growth 2013-2018
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2013-2018
Table 62 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2013-2016
Table 63 NBO Company Shares of Home Video: % Volume 2014-2018
Table 64 LBN Brand Shares of Home Video: % Volume 2015-2018
Table 65 Distribution of Home Video by Channel: % Volume 2013-2018
Table 66 Forecast Sales of Home Video by Category: Volume 2018-2023
Table 67 Forecast Sales of Home Video by Category: Value 2018-2023
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2018-2023
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2018-2023
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Headlines
Prospects
Innovation and Increased Penetration Rates in Smartphones Adversely Affect Imaging Devices
the Fixed Lens Camera Remains the Ideal Format Among Digital Cameras
Digital Camcorders Is Declining Despite the Hype for Action Models
Competitive Landscape
Canon Leads Thanks To Extensive Brand Offerings in Addition To Interchangeable-lens Cameras
Traditional Channels Remain Relevant, But Internet Retailing Is Anticipated To Increase Over the Forecast Period

Category Data
Table 71 Sales of Imaging Devices by Category: Volume 2013-2018
Table 72 Sales of Imaging Devices by Category: Value 2013-2018
Table 73 Sales of Imaging Devices by Category: % Volume Growth 2013-2018
Table 74 Sales of Imaging Devices by Category: % Value Growth 2013-2018
Table 75 Sales of Digital Cameras by Type: % Retail Volume 2013-2018
Table 76 NBO Company Shares of Imaging Devices: % Volume 2014-2018
Table 77 LBN Brand Shares of Imaging Devices: % Volume 2015-2018
Table 78 Distribution of Imaging Devices by Channel: % Volume 2013-2018
Table 79 Forecast Sales of Imaging Devices by Category: Volume 2018-2023
Table 80 Forecast Sales of Imaging Devices by Category: Value 2018-2023
Table 81 Forecast Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 82 Forecast Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 83 Forecast Sales of Digital Cameras by Type: % Retail Volume 2018-2023
Headlines
Prospects
Smartphone Usage Is on the Increase As More Consumers Can Afford These Devices
Greater Smartphone Penetration Is Boosting E-commerce As Online Sales and Mobile Proximity Payment Systems Increase
Mid-tier Smartphones Are Being Positioned As Premium Devices
Competitive Landscape
A Localised Services Approach Is Gaining Momentum
Huawei Is Leading the Charge in Mid-to-low-range Smartphones
Affordable Devices Are Set To Increase in Number Over the Forecast Period

Category Data
Table 84 Sales of Mobile Phones by Category: Volume 2013-2018
Table 85 Sales of Mobile Phones by Category: Value 2013-2018
Table 86 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 87 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 88 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 89 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 90 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 91 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 92 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 93 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 94 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 95 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 96 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Headlines
Prospects
the Proliferation of Devices Makes Ownership More Affordable To A Range of Consumers
the Expansion of Smartphone Penetration Is Proving Beneficial for Wireless Speakers
the Non-maturity of Wireless Speakers Is Aiding Its Initial Growth
Competitive Landscape
the Leading Players Strengthen
E-readers Remains Dominated by Kindle Devices
Single-purpose Functionality Remains Popular

Category Data
Table 97 Sales of Portable Players by Category: Volume 2013-2018
Table 98 Sales of Portable Players by Category: Value 2013-2018
Table 99 Sales of Portable Players by Category: % Volume Growth 2013-2018
Table 100 Sales of Portable Players by Category: % Value Growth 2013-2018
Table 101 NBO Company Shares of Portable Players: % Volume 2014-2018
Table 102 LBN Brand Shares of Portable Players: % Volume 2015-2018
Table 103 Distribution of Portable Players by Channel: % Volume 2013-2018
Table 104 Forecast Sales of Portable Players by Category: Volume 2018-2023
Table 105 Forecast Sales of Portable Players by Category: Value 2018-2023
Table 106 Forecast Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 107 Forecast Sales of Portable Players by Category: % Value Growth 2018-2023
Headlines
Prospects
Initial High Growth Is Starting To Subdue
the Health and Wellness Trend Continues To Boost Wearable Electronics
From Activity Bands To Smart Wearables
Competitive Landscape
Product Innovation Ensures Leading Brand Positions
Garmin Devices Lead Innovation for Activity Wearables
Increased Product Diversification Is Anticipated Over the Forecast Period

Category Data
Table 108 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 109 Sales of Wearable Electronics by Category: Value 2013-2018
Table 110 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 111 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
Table 112 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 113 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 114 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 115 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 116 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 117 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 118 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023
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