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Pay-TV Market Trends and Opportunity in Europe

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  • 31 Pages
  • August 2018
  • Region: Europe
  • GlobalData
  • ID: 4620463
Pay-TV Market Trends and Opportunity in Europe


"Pay-TV Market Trends and Opportunity in Europe", a new Telecom Insider Report, provides an executive-level overview of the pay-TV market in Europe. It delivers deep qualitative and quantitative insight into the pay-TV market in the region, analyzing key trends and strategies adopted by service providers.

The pay-TV market in Europe has the highest pay-TV penetration compared to other regions. Pay-TV accounts in Europe will benefit from broadband network improvement and expansion to support the large bandwidth and data-intensive traffic generated by video.

Revenue growth will be slower in Central Eastern Europe than in Western Europe over 2018-2022 period due to higher content piracy usage and the rise of OTT.

It provides in-depth analysis of the following:
  • Section 1: Europe in a global context; looks at the pay-TV market in a global context, focusing on penetration and service adoption trends.

  • Section 2: Pay-TV market in Europe; provides a detailed description of the pay-TV market in Europe, looking at subscriber growth, penetration trends, and service adoption by technology.

  • Section 3: Competitive market trends in Europe; analyzes the three main trends affecting the pay-TV market in the region, focusing on: network improvements, the threat of alternative OTT video platforms and the increasing roll that pay-TV players play in video content creation.

  • Section 4: Pay-TV revenue evolution in Europe; analyzes main ARPU and revenue trends in Europe for the 2017-2022 period.

  • Key findings and recommendations; the Insider concludes with a number of key findings and a set of recommendations for pay-TV service providers.

  • Over the last few years, European markets have been experiencing subscriber growth as a result of broadband network improvement.

  • The increasing demand for HD and 4K content, OTT video and interactive pay-TV platforms is forcing pay-TV service provides to allocate significant investments to upgrade and expand their network infrastructure.

  • Telcos have adopted in-house content development and vertical integration strategies, to increase content quality and diversity and reduce costs.

  • Increasing competition from OTT service providers is forcing pay-TV operators to move beyond the traditional linear pay-TV service proposition.

  • The popularization of third party OTT video platforms and the rapid evolution of viewer habits towards non-linear video is forcing operators to embrace the OTT world.

Reasons to buy
  • This Insider Report provides a comprehensive examination of the main trends taking place in Europe pay-TV market, helping executives to fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans, and optimize resource allocation and return on investments.

  • The report includes examples on strategies adopted by pay-TV service operators, providing insight into particular situations in the pay-TV market; this will help the reader to understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.

  • The report discusses concrete opportunities in the pay-TV market, providing a number of actionable recommendations for pay-TV service providers.

  • With more than ten charts and tables, the report is designed for an executive-level audience, to help to understand the pay-TV market, analyzing key trends and strategies.

Table of Contents

Executive summary

Section 1: Europe in a global context
Europe highlights
Europe’s demographics at a glance
Europe in a global context

Section 2: Pay-TV market in Europe
Pay-TV market in Europe
Regulatory context in Europe

Section 3: Competitive market trends in Europe
Network improvement
OTT Threat
Content Access

Section 4: Pay-TV revenue evolution in Europe
Pay-TV service revenue evolution in Europe
Section 5: Key findings and recommendations
Key findings and recommendations
Acronyms and definitions
Companies mentioned
About the authors
Related research

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • TIM Italy

  • Play Poland

  • MTS Russia

  • Sky

  • Netflix

  • Comcast

  • FOX

  • Deutsche Telekom

  • Discovery

  • Vodafone

  • UPC

  • Vivendi

  • Mediaset

  • Cableco Virgin Media

  • EWE

  • Liberty Global

  • Orange

  • Telefonica

  • Movistar

  • Russkoe Kino

  • France Television

  • TF1

  • M6

  • ProSiebenSat.1

  • ComHem

  • Virgin UK

  • ARD

  • ZDF