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Vietnam Mobile Payment Market by Type, Mode of Transaction, End User, Application, and Type of Purchase: Opportunity Analysis and Industry Forecast, 2020-2027

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    Report

  • 140 Pages
  • March 2021
  • Region: Vietnam
  • Allied Market Research
  • ID: 5322234
Description Jump to:
Mobile payment is an alternative method for traditional payment systems where cash, checks or credit cards are the medium of payment. Mobile payments provide customers a way to purchase any good or services with the help of wireless devices such as smartphones, tablets and others. In addition, mobile payments use different technologies such as NFC (Near Field Communication), SMS-based transactional payments and direct mobile billing, for improving the security of the transaction and to provide hassle-free transactions.

The Vietnam mobile payment market is influenced by a number of factors such as increase in penetration of smartphones, growth of the m-commerce industry, development of the fintech & payment industry, and increase in demand for fast & hassle-free transaction services. However, data breach & security concerns is expected to hamper the market growth during the forecast period. These factors collectively provide opportunities for the market growth. However, each factor has its definite impact on the market.

The Vietnam mobile payment market is categorized based on type, mode of transaction, end user, application, and type of purchase. Depending on type, the market is bifurcated into proximity payment and remote payment. By mode of transaction, it comprises short message service (SMS), near-field communication (NFC), and wireless application protocol (WAP). According to end user, the market is classified into personal and business. The applications covered in the study include hospitality & tourism, media & entertainment, retail, healthcare, energy & utilities, IT & telecommunication, and others. On the basis of type of purchase, it is segmented into airtime transfer & top-ups, money transfers & payments, merchandise & coupons, travel & ticketing, and others.

The key players profiled in the mobile payment market analysis are Movi, M_Service, National Payment Corporation of Vietnam (NAPAS), NganLuong.vn, OnePAY, Orange, PayPal Holdings, Inc., SohaPay Electronic Payment Tool, VietUnion Online Services Corporation (Payoo), and VNG Corp.

Key Benefits for Stakeholders

  • The study provides an in-depth analysis of the Vietnam mobile payment market along with the current & future trends to elucidate the imminent investment pockets.
  • Information about key drivers, restrains, and opportunities and their impact analysis on the market size is provided in the report.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
  • The quantitative analysis of the Vietnam mobile payment market from 2020 to 2027 is provided to determine the market potential.

KEY MARKET SEGMENTS


By Type

  • Proximity Payment
  • Remote Payment

By Mode of Transactions

  • Short Message Service
  • Wireless Application Protocol
  • Near-Field Communication

By End User

  • Personal
  • Business

By Application

  • Hospitality & Tourism
  • Media & Entertainment
  • Retail
  • Healthcare
  • Energy & Utilities
  • IT & Telecommunication
  • Others

By Type of Purchase

  • Airtime Transfer & Top-Ups
  • Money Transfers & Payments
  • Merchandise & Coupons
  • Travel & Ticketing
  • Others

KEY MARKET PLAYERS

  • Movi
  • M_Service
  • National Payment Corporation of Vietnam (NAPAS)
  • NganLuong.vn
  • OnePAY
  • Orange
  • PayPal Holdings, Inc.
  • SohaPay Electronic Payment Tool
  • VietUnion Online Services Corporation (Payoo)
  • VNG Corp.

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings
2.1.1. Top impacting factors
2.1.2. Top investment pockets
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key forces shaping Vietnam mobile payment market
3.3. Market dynamics
3.3.1. Drivers
3.3.1.1. Rise in adoption of smartphones across the country
3.3.1.2. Growth in the m-commerce industry
3.3.1.3. Development of the fintech & payment industry
3.3.2. Restraint
3.3.2.1. Rise in data breaches and security issues in mobile payments
3.3.3. Opportunity
3.3.3.1. Increase in demand for fast & hassle-free transaction services
3.3.3.2. Increase in use of NFC, RFID, and host card emulation technology in mobile payments
3.3.3.3. Initiatives to drive cashless payments in Vietnam
3.4. COVID-19 impact analysis on Vietnam mobile payments market
3.4.1. Impact on Vietnam mobile payments market size
3.4.2. Consumer trends, preferences, and budget impact
3.4.3. Regulatory framework
3.4.4. Economic impact
3.4.5. Key player strategies to tackle negative impact
3.4.6. Opportunity window
CHAPTER 4: VIETNAM MOBILE PAYMENT MARKET, BY TYPE
4.1. Overview
4.2. Proximity payment
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.3. Remote payment
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
CHAPTER 5: VIETNAM MOBILE PAYMENT MARKET, BY MODE OF TRANSACTION
5.1. Overview
5.2. Short message service (SMS)
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3. Wireless application protocol (WAP)
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.4. Near-field communication (NFC)
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
CHAPTER 6: VIETNAM MOBILE PAYMENT MARKET, BY END USER
6.1. Overview
6.2. Personal
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
6.3. Business
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
CHAPTER 7: VIETNAM MOBILE PAYMENT MARKET, BY APPLICATION
7.1. Overview
7.2. Hospitality & tourism
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast
7.3. Media & entertainment
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast
7.4. Retail
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast
7.5. Healthcare
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast
7.6. Energy & utilities
7.6.1. Key market trends, growth factors, and opportunities
7.6.2. Market size and forecast
7.7. IT & telecommunications
7.7.1. Key market trends, growth factors, and opportunities
7.7.2. Market size and forecast
7.8. Others
7.8.1. Key market trends, growth factors, and opportunities
7.8.2. Market size and forecast
CHAPTER 8: VIETNAM MOBILE PAYMENT MARKET, BY TYPE OF PURCHASE
8.1. Overview
8.2. Airtime transfers & top-ups
8.2.1. Key market trends, growth factors, and opportunities
8.2.2. Market size and forecast
8.3. Money transfers & payments
8.3.1. Key market trends, growth factors, and opportunities
8.3.2. Market size and forecast
8.4. Merchandise & coupons
8.4.1. Key market trends, growth factors, and opportunities
8.4.2. Market size and forecast
8.5. Travel & ticketing
8.5.1. Key market trends, growth factors, and opportunities
8.5.2. Market size and forecast
8.6. Others
8.6.1. Key market trends, growth factors, and opportunities
8.6.2. Market size and forecast
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Introduction
9.1.1. Market player positioning, 2019
9.1.2. Top winning strategies
CHAPTER 10: COMPANY PROFILES
10.1. MOVI
10.1.1. Company overview
10.1.2. Company snapshot
10.1.3. Product portfolio
10.1.4. Key strategic moves and developments
10.2. M_SERVICE
10.2.1. Company overview
10.2.2. Company snapshot
10.2.3. Product portfolio
10.2.4. Key strategic moves and developments
10.3. NATIONAL PAYMENT CORPORATION OF VIETNAM (NAPAS)
10.3.1. Company overview
10.3.2. Company snapshot
10.3.3. Product portfolio
10.3.4. Key strategic moves and developments
10.4. NGANLUONG. VN
10.4.1. Company overview
10.4.2. Company snapshot
10.4.3. Product portfolio
10.5. ONEPAY
10.5.1. Company overview
10.5.2. Company snapshot
10.5.3. Product portfolio
10.5.4. Key strategic moves and developments
10.6. ORANGE
10.6.1. Company overview
10.6.2. Company snapshot
10.6.3. Operating business segments
10.6.4. Product portfolio
10.6.5. Business performance
10.7. PAYPAL HOLDINGS, INC.
10.7.1. Company overview
10.7.2. Company snapshot
10.7.3. Operating business segments
10.7.4. Product portfolio
10.7.5. Business performance
10.8. SOHAPAY ELECTRONIC PAYMENT TOOL
10.8.1. Company overview
10.8.2. Company snapshot
10.8.3. Product portfolio
10.9. VIETUNION ONLINE SERVICES CORPORATION (PAYOO)
10.9.1. Company overview
10.9.2. Company snapshot
10.9.3. Product portfolio
10.10. VNG CORP.
10.10.1. Company overview
10.10.2. Company snapshot
10.10.3. Operating business segments
10.10.4. Product portfolio
10.10.5. Key strategic moves and developments
List of Tables
Table 01. Vietnam Mobile Payment Market Size, by Type, 2019-2027 ($Billion)
Table 02. Vietnam Mobile Payment Market Size for Proximity Payment, 2019-2027 ($Billion)
Table 03. Vietnam Mobile Payment Market Size for Remote Payment, 2019-2027 ($Billion)
Table 04. Vietnam Mobile Payment Market Size, by Mode of Transaction, 2019-2027 ($Billion)
Table 05. Vietnam Mobile Payment Market Size for Short Message Service, 2019-2027 ($Billion)
Table 06. Vietnam Mobile Payment Market Size for Wireless Application Protocol, 2019-2027 ($Billion)
Table 07. Vietnam Mobile Payment Market Size for Near-Field Communication, 2019-2027 ($Billion)
Table 08. Vietnam Mobile Payment Market Size, by End-user, 2019-2027 ($Billion)
Table 09. Vietnam Mobile Payment Market Size for Personal, 2019-2027 ($Billion)
Table 10. Vietnam Mobile Payment Market Size for Business, 2019-2027 ($Billion)
Table 11. Vietnam Mobile Payment Market Size, by Application, 2019-2027 ($Billion)
Table 12. Vietnam Mobile Payment Market Size for Hospitality & Tourism, 2019-2027 ($Billion)
Table 13. Vietnam Mobile Payment Market Size for Media & Entertainment, 2019-2027 ($Billion)
Table 14. Vietnam Mobile Payment Market Size for Retail, 2019-2027 ($Billion)
Table 15. Vietnam Mobile Payment Market Size for Healthcare, 2019-2027 ($Billion)
Table 16. Vietnam Mobile Payment Market Size for Energy & Utilities, 2019-2027 ($Billion)
Table 17. Vietnam Mobile Payment Market Size for It & Telecommunication, 2019-2027 ($Billion)
Table 18. Vietnam Mobile Payment Market Size for Others, 2019-2027 ($Billion)
Table 19. Vietnam Mobile Payment Market Size, by Type of Purchase, 2019-2027 ($Billion)
Table 20. Vietnam Mobile Payment Market Size for Airtime Transfer & Top-Ups, 2019-2027 ($Billion)
Table 21. Vietnam Mobile Payment Market Size for Money Transfers & Payments, 2019-2027 ($Billion)
Table 22. Vietnam Mobile Payment Market Size for Merchandise & Coupons, 2019-2027 ($Billion)
Table 23. Vietnam Mobile Payment Market Size for Travel & Ticketing, 2019-2027 ($Billion)
Table 24. Vietnam Mobile Payment Market Size for Others, 2019-2027 ($Billion)
Table 25. Movi: Company Snapshot
Table 26. Movi: Product Portfolio
Table 27. M_Service: Company Snapshot
Table 28. M_Service: Product Portfolio
Table 29. National Payment Corporation of Vietnam (Napas): Company Snapshot
Table 30. National Payment Corporation of Vietnam (Napas): Product Portfolio
Table 31. Nganluong. Vn: Company Snapshot
Table 32. Nganluong. Vn: Product Portfolio
Table 33. Onepay: Company Snapshot
Table 34. Onepay: Product Portfolio
Table 35. Orange: Company Snapshot
Table 36. Orange: Product Categories
Table 37. Orange: Product Portfolio
Table 38. Paypal Holdings, Inc.: Company Snapshot
Table 39. Paypal Holdings, Inc.: Operating Segments
Table 40. Paypal Holdings, Inc.: Product Portfolio
Table 41. Sohapay Electronic Payment Tool: Company Snapshot
Table 42. Sohapay Electronic Payment Tool: Product Portfolio
Table 43. Vietunion Online Services Corporation: Company Snapshot
Table 44. Vietunion Online Services Corporation: Product Portfolio
Table 45. Vng Corp.: Company Snapshot
Table 46. Vng Corporation: Operating Segments
Table 47. Vng Corp.: Product Portfolio
List of Figures
Figure 01. Key Market Segments
Figure 02. Vietnam Mobile Payment Market, 2019-2027
Figure 03. Vietnam Mobile Payment Market: Top Impacting Factor
Figure 04. Top Investment Pockets
Figure 05. Moderate-To-High Bargaining Power of Suppliers
Figure 06. Moderate-To-High Bargaining Power of Buyers
Figure 07. Moderate Threat of Substitutes
Figure 08. Moderate-To-High Threat of New Entrants
Figure 09. High Competitive Rivalrys
Figure 10. Vietnam Mobile Payment Market Size, by Type, 2019-2027 ($Billion)
Figure 11. Vietnam Mobile Payment Market Size, by Mode of Transaction, 2019-2027 ($Billion)
Figure 12. Vietnam Mobile Payment Market Size, by End-user, 2019-2027 ($Billion)
Figure 13. Vietnam Mobile Payment Market Size, by Application, 2019-2027 ($Billion)
Figure 14. Vietnam Mobile Payment Market Size, by Type of Purchase, 2019-2027 ($Billion)
Figure 15. Market Player Positioning, 2019
Figure 16. Top Winning Strategies, by Year, 2019-2021
Figure 17. Top Winning Strategies, by Development, 2019-2021
Figure 18. Top Winning Strategies, by Company, 2019-2021
Figure 19. Orange: Revenue, 2018-2020 ($Million)
Figure 20. Orange: Revenue Share by Segment, 2020 (%)
Figure 21. Paypal Holdings, Inc.: Net Sales, 2017-2019 ($Million)
Figure 22. Paypal Holdings, Inc.: Revenue Share, by Segment (2019)
Figure 23. Paypal Holdings, Inc.: Revenue Share, by Region (2019)

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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