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Philippine, Vietnamese & Indonesian Consumer Online Shopping Behavior Survey

  • Report

  • 80 Pages
  • September 2018
  • Region: Indonesia, Philippines, Vietnam
  • Market Intelligence & Consulting Institute (MIC)
  • ID: 4621288

International e-commerce brands have been seeking their place in the Southeast Asian market which have boasted to have three advantages: the population size, fair economic performance, and the high level of urbanization. For this reason, the researcher conducted an online questionnaire survey on consumer online shopping behavior in the fourth quarter of 2017 and collected 350 effective samples each from the Filipino, Vietnamese, and Indonesian consumers to understand how they behave toward online shopping.A detailed comparison of the online shopping behavior of consumers living in the Philippines, Vietnam, and Indonesia is also provided.

List of Topics

A survey of consumer online shopping behavior in the Philippines, Vietnam, and Indonesia
Key findings of the survey on consumers from these three countries, including

  • the online shopping penetration, the most commonly used consumer electronics devices and delivery methods;
  • the most commonly purchased shopping items and the commonly visited websites;
  • top 3 concerns when consumers purchase online and their future willingness towards online shopping.
  • Consumer platform loyalty

A detailed cross country comparison study based on the key findings of the research conducted with participation of a total of 350 effective questionnaires each collected from the Philippines, Vietnam, and Indonesia during the fourth quarter of 2017.

Table of Contents

Key Research Findings
Online Shopping Behavior Analysis: the Philippines
Online Shopping Behavior Analysis: Vietnam
Online Shopping Behavior Analysis: Indonesia
Comparison of Three Countries on Consumer Online Shopping Behavior



Companies Mentioned

A selection of companies mentioned in this report includes:

  • Amazon
  • Blibli
  • Facebook
  • Lazada
  • OLX
  • Sendo
  • Shopee
  • Tiki.vn
  • Tokopedia
  • Zalor


Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:


  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases


  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis