Strategic Analysis of the Renault-Nissan-Mitsubishi Alliance

  • ID: 4621315
  • Report
  • Region: Global
  • 119 Pages
  • Frost & Sullivan
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In 2017, the Renault-Nissan-Mitsubishi Alliance sold an estimated 10.6 million passenger vehicles and light commercial vehicles (LCVs), making it the best-selling automotive group in the world. Such an achievement stems from the Alliance’s commitment to driving maximum synergies, while enabling individual brands to retain their distinct identities and realise sustained revenue growth.

Renault sold more than 3.76 million vehicles in 2017, establishing a strong presence in emerging markets: Russia, India, Iran, Turkey, and Brazil. Nissan sold more than 5.8 million vehicles, while Mitsubishi (in which Nissan has a controlling stake) racked up sales of 1 million in vehicle, with China and the US being the largest markets for both companies.

Renault and Nissan have generated strong synergies over the years in the purchasing, engineering, and manufacturing spaces.

A. Purchasing: Since 2009, the Renault-Nissan Purchasing Organisation (RNPO) has been responsible for 100% of all Alliance purchases. The convergence of platform, powertrain, and component development has helped RNPO generate very high economies of scale for the Alliance.

B. Engineering: The joint development of a modular vehicle platform - the Common Module Family (CMF - is aimed at reducing manufacturing costs across the Alliance

C. Manufacturing: In emerging markets, such as Russia, India and Brazil, the Alliance has worked in unison to boost market penetration. In 2010, the first joint manufacturing facility was set up in India, to manufacture Renault, Nissan and Datsun vehicles.

D. LCV: Renault, which also manufactures for Fiat and Nissan, has a strong presence in the global van market, while Nissan has a light truck business unit. The LCV unit was spun off into a separate business unit in 2017, to grow LCV sales worldwide.

Research Highlights

Future of the Alliance: In September 2017, the Alliance announced its ambitious six-year plan. Highlights of the Alliance 2022 plan are:

  • 9 million vehicles to share four platforms
  • Powertrain sharing to increase from 30% to 75%
  • 12 pure electric models
  • 40 vehicles with autonomous drive technology
  • Robo-vehicle ridehailing service operator

Key Conclusion

Renault, Nissan, and Mitsubishi have come together to form Alliance Ventures, a venture capital unit through which they intend to spend $1 billion in the next 5 years on innovative technology and new business models

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1. Executive Summary

Executive Summary - Key Highlights
Sales Performance - Benchmarking
Executive Summary - Alliance 2022 Plan
Executive Summary - Common Module Family (CMF)
Executive Summary - Electrification Model Roadmap
Executive Summary - Autonomous Vehicle Rollout
Executive Summary - Global Manufacturing Footprint
Executive Summary - Current and Future Outlook

2. Research Scope and Methodology

Research Scope Aims and Objectives
Research Aims and Objectives
Key Questions this Study Will Answer
Vehicle Segment Definitions

3. Overview of the Alliance and its Brand Synergies

The Need for the Alliance
Alliance - Structure
Alliance - Organization
Alliance - Company Performance
Alliance 2022 Plan
Alliance - Synergies
Alliance - Challenges

4. Overview of Key Market Performance

Financial Performance Benchmarking
Sales Performance Benchmarking
Alliance Top Markets #1 - China
Alliance Top Markets #2 - US
Alliance Top Markets #3 - France
Alliance Top Markets #4 - Japan
Alliance Top Markets #5 - Russia
Alliance Performance in Emerging Nations

5. Product Portfolio Strategy

Model Line-up - Hatchbacks and Sedans
Model Line-up - SUVs, Wagon and Trucks
Best-performing Models - Renault
Best-performing Models - Nissan
Best-performing Models - Mitsubishi
Alliance Luxury Vehicle Brand - Infiniti
Alliance as a Pioneer of Advanced Technology - QX50
Performance Vehicles
Light Commercial Vehicles
Common Module Family(CMF)
CMF Platform-Model Evolution
Platform Future Strategy-CMF-B

6. Technology Strategy-Powertrain & Electrification

Powertrain Portfolio 2018
Powertrain Synergies and Future Models
Electrification 2018
Electrification-Battery Ecosystem
Electrification Technology Evolution
Electrification Model Roadmap
Electrification Partnership

7. Technology Strategy - Autonomous and Connected Technology

Autonomous Vehicles 2018
Future of Autonomous Technology
Autonomous Vehicle Rollout
Future of HMI in Autonomous Vehicles
Future of Connectivity
Advanced Technology Partnerships

8. Manufacturing Strategies

Global Manufacturing Footprint
Manufacturing Strategy - France and Japan
Manufacturing Strategy - North America
Manufacturing Strategy - South America
Manufacturing Strategy - Southeast Asia
Manufacturing Strategy - China
Manufacturing Strategy - Europe
Battery Manufacturing
Battery Reusability
Purchasing and Aftermarket Synergies
Impact of the Manufacturing Strategies on the Alliance

9. Daimler Strategic Cooperation

Daimler - Alliance Relationship
Advantages of the Daimler Partnership
Future of the Daimler Partnership-COMPAS
The Future of the Daimler Partnership

10. Retail Strategies

Current Retail Strategy
Future Brick-and-Mortar Retail Strategy
Online Retail Strategy
Impact of Retail Strategy on the Alliance

11. Financial Services Strategy

Financial Services Highlights
Future of Financial Services
RCI Bank Partners and Acquisitions
Other Financial Services
Alliance Ventures - Structure
Alliance Ventures - Comparison
Ionic Materials-Why Did RNM Invest in this Company?
The Impact of Start-ups on the Alliance

12. New Mobility Strategies

New Mobility Services - Current Scenario
Car Sharing Services - Key Markets
New Mobility Services - Partnerships
New Mobility Strategy - Future
The Impact of New Mobility Services on the Alliance

13. Growth Opportunities and Companies to Action

Growth Opportunity for the Alliance
Strategic Imperatives for Success and Growth

14. Conclusions

The Last Word - 3 Big Predictions
Legal Disclaimer

15. Appendix

Appendix
Market Engineering Methodology
List of Exhibits

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  • Renault
  • Nissan
  • Mitsubishi
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