This study analyses the strategies, competitive landscape, business models, and future focus areas of OEMs, tier-I suppliers, and security start-up companies in the automotive cybersecurity market.
Increasing vehicle connectivity has given rise to the risks of potential cyber-attacks in the industry. This has drastically increased customer awareness and need for robust cybersecurity solutions in connected vehicles. OEMs have started taking the cybersecurity issue seriously and are evaluating ways to ensure the deployment of strategic security measures across the automotive value chain. Partnerships and collaborations are playing a vital role for OEMs, as they lack the necessary capabilities within the organisation. Companies such as Groupe PSA, Jaguar, and BMW are proactively identifying ways to ensure strong security mechanisms in their next-generation connected vehicles through partnerships and ethical hacking programs.
The automotive cybersecurity market is nascent and is currently in its experimental phase. Connected cars are the primary use cases of automotive cybersecurity. Cybersecurity-embedded cars are already in production and about 60% of connected cars are expected to have built-in security solutions by 2025. Though connected cars will be early adopters, this report expects autonomous vehicles and connected trucks to become critical use cases for automotive cybersecurity in the future. Hence, it is necessary for OEMs to gear up security adoption in connected trucks, as cyber attacks in this segment tend to be massive and extremely harmful for organisations.
With the growing need for security in connected vehicles, industry participants (tier-I suppliers, technology providers, semiconductor companies, and security start-up companies) are expected to increase market investments to $2.7 billion till 2025. Automotive cybersecurity will remain a key concern in the coming years and OEMs have to aggressively engage and partner with ecosystem participants to ensure a holistic cybersecurity approach across the automotive value chain. Tier-I suppliers will continue with the trend of start-up acquisition strategy in order to maintain a competitive advantage in the market. Pure-play security start-up companies will intensify market competition through OEM partnerships and continuous product innovations.
Key Issues Addressed
- What are the different business models adopted for vehicle cybersecurity and which one will garner value in the current and future ecosystem?
- How does the competitive landscape look like? What are the different strategies adopted by OEMs, tier-I suppliers, and security startups?
- What is the addressable opportunity for automotive cybersecurity from 2017 to 2025?
- How is the cybersecurity demand in passenger and commercial vehicles?
- What is the impact of regional regulations on the market?
Table of Contents
Companies Mentioned
A selection of companies mentioned in this report includes:
- Arilou Cyber Security
- NNG
- Arilou Software
- Argus Cyber Security
- Continental AG
- Harman Cybersecurity
- Trillium Incorporated
- Karamba Security
- GuardKnox
- SafeRide Technologies Ltd.
- CYMOTIVE
- Upstream Security
- Bosch Cybersecurity
- Renesas Security Solutions
- Irdeto
- Irdeto
- Panasonic
- BMW
- Keen Lab
- Volkswagen
- General Motors
- Mercedes-Benz
- Toyota