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E-cigarette and Vape Market Size, Share & Trends Analysis Report by Product, Category, Distribution Channel and Region with Growth Forecasts, 2025-2033

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    Report

  • 130 Pages
  • November 2025
  • Region: Global
  • Grand View Research
  • ID: 4621752
The global e-cigarette and vape market size was estimated at USD 35.70 billion in 2024 and is projected to reach USD 462.14 billion by 2033, growing at a CAGR of 33.5% from 2025 to 2033. The growing public perception, especially among younger consumers, that e-cigarettes are safer than traditional cigarettes is expected to drive market growth, supported by numerous studies from medical institutions and associations.

E-cigarette and vape providers have developed several COVID-19-based marketing methods to boost product sales amid the COVID-19 pandemic. The use of e-cigarettes and vaping equipment is expected to increase over the projection period as people adopt safer alternatives to smoking. When e-cigarette and vape device stocks in physical stores started to run low, sellers began selling their items online and giving out hand sanitizers and face masks in exchange for vaping product purchases.

The market also offers a variety of flavors, including menthol, tobacco, fruits and nuts, and chocolate. An e-cigarette or a vape device that uses these tastes emits fragrances. Moreover, these devices' rising cost-effectiveness has increased customer acceptance and is anticipated to fuel market expansion throughout the projection period.

There has been a significant increase in sales of atomizers and e-liquids in North American and European markets due to the increasing demand. Many nations, including the UK, have legalized e-cigarette use, which has boosted industry expansion. In addition, vape shops have been set up where clients can go in person and taste the products and e-liquid flavors before buying. Tank e-cigarettes have continued to be the most popular device type in England. Still, pod e-cigarettes have overtaken them due to the rise in JUUL (Juul Labs, Inc., an American electronic cigarette manufacturer) use.

Market participants in the e-cigarette sector are well-known companies with sizable market shares. Corporations have mostly invested in e-cigarettes since they are anticipated to be a successful alternative to tobacco use. However, the market is home to several small firms that provide effective vaping products and e-liquids, building a sizable consumer base. To keep their prices low, small businesses typically outsource the production of e-cigarettes to Asian nations such as China.

However, restrictions placed on the sale of vaping supplies and e-liquids by local authorities in many nations, including the U.S. and India, have slowed the market's expansion. Furthermore, it is challenging for retail customers to import vaping devices for personal use due to strict trading rules. However, it is anticipated that laws governing conventional cigarettes would recognize e-cigarettes as a healthy alternative to tobacco use, thereby regulating the technology for secure distribution and use. Moreover, the vaping industry has established several associations to combat anti-vaping regulations and regulate the business for oversight, thereby fueling the expansion of the e-cigarette and vaping

Global E-cigarette and Vape Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, the analyst has segmented the global e-cigarette and vape market report based on product, category, distribution channel, and region:

Product Outlook (Revenue, USD Million, 2021-2033)

  • Disposable
  • Rechargeable
  • Modular Devices

Category Outlook (Revenue, USD Million, 2021-2033)

  • Open
  • Closed

Distribution Channel Outlook (Revenue, USD Million, 2021-2033)

  • Online
  • Retail Store

Regional Outlook (Revenue, USD Million, 2021-2033)

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa (MEA)

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listings for you to stay ahead of the curve

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Research Methodology
1.2.1. Information Procurement
1.3. Information or Data Analysis
1.4. Methodology
1.5. Research Scope and Assumptions
1.6. Market Formulation & Validation
1.7. Country Based Segment Share Calculation
1.8. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. E-cigarette And Vape Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.2.3. Industry Challenge
3.3. E-cigarette And Vape Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic landscape
3.3.2.3. Social landscape
3.3.2.4. Technological landscape
3.3.2.5. Environmental landscape
3.3.2.6. Legal landscape
Chapter 4. E-cigarette And Vape Market: Product Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. E-cigarette And Vape Market: Product Movement Analysis, 2024 & 2033 (USD Million)
4.3. Disposable
4.3.1. Disposable Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
4.4. Rechargeable
4.4.1. Rechargeable Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
4.5. Modular Devices
4.5.1. Modular Devices Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
Chapter 5. E-cigarette And Vape Market: Category Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. E-cigarette And Vape Market: Category Movement Analysis, 2024 & 2033 (USD Million)
5.3. Open
5.3.1. Open Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
5.4. Closed
5.4.1. Closed Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
Chapter 6. E-cigarette And Vape Market: Distribution Channel Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. E-cigarette And Vape Market: Distribution Channel Movement Analysis, 2024 & 2033 (USD Million)
6.3. Online
6.3.1. Online Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
6.4. Retail Store
6.4.1. Retail Store Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
6.4.2. Convenience Store
6.4.2.1. Convenience Store Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
6.4.3. Drug Stores
6.4.3.1. Drug Stores Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
6.4.4. News Stands
6.4.4.1. News Stands Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
6.4.5. Tobacconist
6.4.5.1. Tobacconist Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
6.4.6. Specialty E-cigarette Stores
6.4.6.1. Specialty E-cigarette Stores Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
Chapter 7. E-cigarette And Vape Market: Regional Estimates & Trend Analysis
7.1. E-cigarette And Vape Market Share, By Region, 2024 & 2033 (USD Million)
7.2. North America
7.2.1. North America E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.2.2. U.S.
7.2.2.1. U.S. E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.2.3. Canada
7.2.3.1. Canada E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.2.4. Mexico
7.2.4.1. Mexico E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.3. Europe
7.3.1. Europe E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.3.2. UK
7.3.2.1. UK E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.3.3. Germany
7.3.3.1. Germany E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.3.4. France
7.3.4.1. France E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.4. Asia-Pacific
7.4.1. Asia-Pacific E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.4.2. China
7.4.2.1. China E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.4.3. Japan
7.4.3.1. Japan E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.4.4. India
7.4.4.1. India E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.4.5. South Korea
7.4.5.1. South Korea E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.4.6. Australia
7.4.6.1. Australia E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.5. Latin America
7.5.1. Latin America E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.5.2. Brazil
7.5.2.1. Brazil E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.6. Middle East and Africa
7.6.1. Middle East and Africa E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.6.2. UAE
7.6.2.1. UAE E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.6.3. KSA
7.6.3.1. KSA E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
7.6.4. South Africa
7.6.4.1. South Africa E-cigarette And Vape Market Estimates and Forecasts, 2021-2033 (USD Million)
Chapter 8. Competitive Landscape
8.1. Company Categorization
8.2. Company Market Positioning
8.3. Company Heat Map Analysis
8.4. Company Profiles/Listing
8.4.1. Altria Group, Inc.
8.4.1.1. Participant’s Overview
8.4.1.2. Financial Performance
8.4.1.3. Product Benchmarking
8.4.1.4. Strategic Initiatives
8.4.2. British American Tobacco
8.4.2.1. Participant’s Overview
8.4.2.2. Financial Performance
8.4.2.3. Product Benchmarking
8.4.2.4. Strategic Initiatives
8.4.3. Imperial Brands
8.4.3.1. Participant’s Overview
8.4.3.2. Financial Performance
8.4.3.3. Product Benchmarking
8.4.3.4. Strategic Initiatives
8.4.4. International Vapor Group
8.4.4.1. Participant’s Overview
8.4.4.2. Financial Performance
8.4.4.3. Product Benchmarking
8.4.4.4. Strategic Initiatives
8.4.5. Japan Tobacco Inc.
8.4.5.1. Participant’s Overview
8.4.5.2. Financial Performance
8.4.5.3. Product Benchmarking
8.4.5.4. Strategic Initiatives
8.4.6. NicQuid
8.4.6.1. Participant’s Overview
8.4.6.2. Financial Performance
8.4.6.3. Product Benchmarking
8.4.6.4. Strategic Initiatives
8.4.7. JUUL Labs, Inc.
8.4.7.1. Participant’s Overview
8.4.7.2. Financial Performance
8.4.7.3. Product Benchmarking
8.4.7.4. Strategic Initiatives
8.4.8. Philip Morris International Inc.
8.4.8.1. Participant’s Overview
8.4.8.2. Financial Performance
8.4.8.3. Product Benchmarking
8.4.8.4. Strategic Initiatives
8.4.9. R.J. Reynolds Vapor Company
8.4.9.1. Participant’s Overview
8.4.9.2. Financial Performance
8.4.9.3. Product Benchmarking
8.4.9.4. Strategic Initiatives
8.4.10. Shenzhen IVPS Technology Co., Ltd.
8.4.10.1. Participant’s Overview
8.4.10.2. Financial Performance
8.4.10.3. Product Benchmarking
8.4.10.4. Strategic Initiatives
8.4.11. Shenzhen KangerTech Technology Co., Ltd.
8.4.11.1. Participant’s Overview
8.4.11.2. Financial Performance
8.4.11.3. Product Benchmarking
8.4.11.4. Strategic Initiatives
List of Tables
Table 1 Global E-cigarette And Vape Market size estimates & forecasts 2021-2033 (USD Million)
Table 2 Global E-cigarette And Vape Market, by region 2021-2033 (USD Million)
Table 3 Global E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 4 Global E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 5 Global E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 6 Disposable market, by region 2021-2033 (USD Million)
Table 7 Rechargeable market, by region 2021-2033 (USD Million)
Table 8 Modular Devices market, by region 2021-2033 (USD Million)
Table 9 Open market, by region 2021-2033 (USD Million)
Table 10 Closed market, by region 2021-2033 (USD Million)
Table 11 Online market, by region 2021-2033 (USD Million)
Table 12 Retail Store market, by region 2021-2033 (USD Million)
Table 13 Convenience Store market, by region 2021-2033 (USD Million)
Table 14 Drug Stores market, by region 2021-2033 (USD Million)
Table 15 News Stands market, by region 2021-2033 (USD Million)
Table 16 Tobacconist market, by region 2021-2033 (USD Million)
Table 17 Specialty E-cigarette Stores market, by region 2021-2033 (USD Million)
Table 18 North America E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 19 North America E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 20 North America E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 21 U.S. E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 22 U.S. E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 23 U.S. E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 24 Canada E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 25 Canada E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 26 Canada E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 27 Mexico E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 28 Mexico E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 29 Mexico E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 30 Europe E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 31 Europe E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 32 Europe E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 33 UK E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 34 UK E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 35 UK E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 36 Germany E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 37 Germany E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 38 Germany E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 39 France E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 40 France E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 41 France E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 42 Asia-Pacific E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 43 Asia-Pacific E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 44 Asia-Pacific E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 45 China E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 46 China E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 47 China E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 48 India E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 49 India E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 50 India E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 51 Japan E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 52 Japan E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 53 Japan E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 54 Australia E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 55 Australia E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 56 Australia E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 57 South Korea E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 58 South Korea E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 59 South Korea E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 60 Latin America E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 61 Latin America E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 62 Latin America E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 63 Brazil E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 64 Brazil E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 65 Brazil E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 66 MEA E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 67 MEA E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 68 MEA E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 69 UAE E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 70 UAE E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 71 UAE E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 72 KSA E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 73 KSA E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 74 KSA E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
Table 75 South Africa E-cigarette And Vape Market, by Product 2021-2033 (USD Million)
Table 76 South Africa E-cigarette And Vape Market, by Category 2021-2033 (USD Million)
Table 77 South Africa E-cigarette And Vape Market, by Distribution Channel 2021-2033 (USD Million)
List of Figures
Figure 1 E-cigarette And Vape Market Segmentation
Figure 2 Market research deployment mode
Figure 3 Information procurement
Figure 4 Primary research pattern
Figure 5 Market research approaches
Figure 6 Value chain-based sizing & forecasting
Figure 7 Parent market analysis
Figure 8 Market formulation & validation
Figure 9 E-cigarette And Vape Market snapshot
Figure 10 E-cigarette And Vape Market segment snapshot
Figure 11 E-cigarette And Vape Market competitive landscape snapshot
Figure 12 Market research deployment mode
Figure 13 Market driver relevance analysis (Current & future impact)
Figure 14 Market restraint relevance analysis (Current & future impact)
Figure 15 E-cigarette And Vape Market: Product outlook key takeaways (USD Million)
Figure 16 E-cigarette And Vape Market: Product movement analysis 2024 & 2033 (USD Million)
Figure 17 Disposable market revenue estimates and forecasts, 2021-2033 (USD Million)
Figure 18 Rechargeable market revenue estimates and forecasts, 2021-2033 (USD Million)
Figure 19 Modular Devices market revenue estimates and forecasts, 2021-2033 (USD Million)
Figure 20 E-cigarette And Vape Market: Category outlook key takeaways (USD Million)
Figure 21 E-cigarette And Vape Market: Category movement analysis 2024 & 2033 (USD Million)
Figure 22 Open market revenue estimates and forecasts, 2021-2033 (USD Million)
Figure 23 Closed market revenue estimates and forecasts, 2021-2033 (USD Million)
Figure 24 E-cigarette And Vape Market: Distribution Channel outlook key takeaways (USD Million)
Figure 25 E-cigarette And Vape Market: Distribution Channel movement analysis 2024 & 2033 (USD Million)
Figure 26 Online market revenue estimates and forecasts, 2021-2033 (USD Million)
Figure 27 Retail Store market revenue estimates and forecasts, 2021-2033 (USD Million)
Figure 28 Convenience Store market revenue estimates and forecasts, 2021-2033 (USD Million)
Figure 29 Drug Stores market revenue estimates and forecasts, 2021-2033 (USD Million)
Figure 30 News Stands market revenue estimates and forecasts, 2021-2033 (USD Million)
Figure 31 Tobacconist market revenue estimates and forecasts, 2021-2033 (USD Million)
Figure 32 Specialty E-cigarette Stores market revenue estimates and forecasts, 2021-2033 (USD Million)
Figure 33 Regional marketplace: Key takeaways
Figure 34 E-cigarette And Vape Market: Regional outlook, 2024 & 2033 (USD Million)
Figure 35 North America E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 36 U.S. E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 37 Canada E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 38 Mexico E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 39 Europe E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 40 UK E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 41 Germany E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 42 France E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 43 Asia-Pacific E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 44 Japan E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 45 China E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 46 India E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 47 Australia E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 48 South Korea E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 49 Latin America E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 50 Brazil E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 51 MEA E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 52 KSA E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 53 UAE E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 54 South Africa E-cigarette And Vape Market estimates and forecasts, 2021-2033 (USD Million)
Figure 55 Strategy framework
Figure 56 Company Categorization

Companies Mentioned

The key companies profiled in this E-cigarette and Vape market report include:
  • Altria Group, Inc.
  • British American Tobacco
  • Imperial Brands
  • International Vapor Group
  • Japan Tobacco Inc.
  • NicQuid
  • JUUL Labs, Inc.
  • Philip Morris International Inc.
  • R.J. Reynolds Vapor Company
  • Shenzhen IVPS Technology Co., Ltd.
  • Shenzhen KangerTech Technology Co., Ltd.